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Top 120 Marketing Topics For Your Paper

marketing topics

Marketing is an essential sphere of the modern world and is, therefore, subject to intense research. The good news for researchers is that with this flood of data, writing a research paper should be easier. The bad news, however, is that with so much data, decision-making may not be so straightforward. Therefore, you have to choose the right marketing topics among this many options.

Best Marketing Research Paper Topics

Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.

Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.

From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!

Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!

  • Evaluation of the best distribution strategies for new companies.
  • Mistakes to avoid when choosing marketing distribution channels.
  • The influence and opportunities of online shopping in China.
  • How social media impact the German Christmas market.
  • How consumer purchase decision influences e-marketing.
  • How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
  • Gender And Its Effect On Buying Decision.
  • Factors That Influence Impulsive Buying And How Brands Exploit Them
  • How the Brand Extension Affects Brand Personality.
  • Black Friday Sales: How Companies Use And Benefit From These Sales.
  • Direct Marketing Strategies: Are Consumers Immune To Its Effect?

Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.

  • Social media and the survival of a business.
  • The best social media to use for baby products.
  • How to apply marketing mix on Facebook.
  • Facebook vs. Instagram, which is the best marketing platform?
  • Can Facebook help your business to grow?
  • How To Pick The Right Social Media Platforms For Your Business.
  • Effective Communication Of Brand Image Via Social Media Marketing.
  • Snapchat: Can This Platform Help Small Businesses Grow?
  • Instagram: How Customers Perceive Brands Who Advertise On This Platform.
  • What Makes People Want To Share Content With Their Friends?
  • How Does Social Media Advertising Impact Consumer Behavior?

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.

  • A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
  • A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
  • Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
  • Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
  • A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
  • The trending opportunities in sports marketing and how to make use of them.
  • The best way you can use to make use of wearable markets
  • Should seniors be permitted to participate in sports games?
  • How can intelligent sports chat boards help sports teams to strengthen their loyalty?
  • Should more women and children get into sports?

Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.

  • Comparative Analysis Of International And Local Brands
  • How Companies Create Brand Awareness Via International Event Marketing.
  • How Manufacturers Can Market Their Products Internationally.
  • A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
  • A Study On How Businesses Can Be Successful At Localization.
  • How does globalization impact consumer behavior?
  • International brands vs. local brands, which one has an advantage?
  • How to create brand awareness through global event marketing.
  • Ways you can use to market your products on an international level.
  • How to utilize global event marketing when creating brand awareness.

Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!

  • Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
  • A Study Of The Make-a-wish Batkid Campaign.
  • The Idea Behind Hootsuite’s Game Of Social Thrones Video.
  • How Velcro Made The Boring Fascinating.
  • How To Companies Like Okay Use Influence To Spread Powerful Messages.
  • Tips when creating content on Pinterest.
  • Guide on how to create content that your audience will want to share.
  • Five biggest graphic design mistakes that companies make when they are marketing their pieces.
  • Ways you can use to generate more leads and close sales using content marketing.
  • 10 steps to create a compelling marketing campaign.

Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.

  • A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
  • Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
  • Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
  • Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
  • How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
  • The truth about Google giving preferential treatment to big brands.
  • Is it true that social media affects SEO rankings?
  • TV ads and YouTube videos: which ones are more engaging?
  • Is the building of the email list an effective way to sell?
  • Will immersion technology through VR technology be accepted?

Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.

  • Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
  • Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
  • ROI For Various Digital Marketing Strategies
  • Targeted Marketing: Facebook Analytics.
  • Coupon Code: Customer Preferences On These Promotional Activities.
  • What are the differences between paid search engines and organic search?
  • Tips that you can use to help you grow your paid ROAS.
  • Top 10 reasons you should follow your competitors on social media.
  • What are the dos and don’ts when you are using social media marketing?
  • Top SEO tactics that you should avoid.

Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!

  • How To Use The Blue Ocean Strategy
  • Fundamentals Of Marketing Management.
  • Digital And Social Media Marketing.
  • How To Effectively Manage Customer Service.
  • Essential Creative Thinking Skills All Marketing Managers Should Have.
  • What does in-house SEO entail?
  • What is the path to gaining and building your customers’ trust?
  • Which is better, brand awareness or ROI?
  • How to effectively personalize client’s communication
  • What are the best SEO strategies that increase site traffic?

Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.

  • Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
  • Why you should have a strong marketing plan before launching your business.
  • How to build a tactical marketing plan
  • Marketing Strategy versus marketing plan: The differences.
  • Why do businesses lack proper marketing plans?
  • Ways you can use to build a tactical marketing plan
  • Is there a difference between a marketing plan and a marketing strategy?
  • What are the vital parts when you are writing a marketing plan?
  • What part does a marketing plan play in the success of a business or product launch?

Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!

  • The Era of Fake News: Why and How Marketing leaders should protect their brands.
  • How to Improve Your Martech Stack Effectiveness.
  • Why you should redesign your Websites to do what customers want.
  • Why we should pay attention to artificial intelligence.
  • What are the marketing strategies that airline companies in the US employ?
  • Why should you do a competitor analysis when creating a marketing strategy for your brand?
  • How do clients perceive businesses that use Facebook to market their business?
  • Is it possible for a business to grow simply by using Facebook marketing?
  • How to handle online marketing and deal with internet security.

Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.

  • What is the marketing strategy that is employed by the fashion industry?
  • Does gender have any impact on the family purchase decision?
  • Analyze how Apple was successful in global marketing.
  • Ways that companies differentiate their services based on social class.
  • Political campaign and brand marketing.
  • Is there a harmful impact of advertising on children?
  • What are the best marketing strategies for hotel businesses?
  • How do companies use smartphones to tap into the thinking of their clients?
  • Uber and Netflix: Compare the new market entry strategies used by these two companies.

Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.

  • What is the most effective form of marketing?
  • What form of marketing trends do you expect in the future?
  • What attributes can brands have that will help to increase brand loyalty?
  • Ways to rebuild trust in influencer marketing.
  • What causes a lack of personal branding, brand image, and professional reputation?
  • Is it possible for businesses to survive without marketing?
  • Top ten frustrating problems that are caused by inbound marketing.
  • A look at seven video content myths you must discard.
  • 20 social media campaign ideas for big brands.
  • Five effective ways you can use to increase traffic to your website.

So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!

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233 Marketing Research Topics To Come Up With An Impressive Paper

Marketing Research Topics

Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door. Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas. But this where we draw the battle lines.

Marketing Topics For Research Paper: What You Need To Know

To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.

  • Create interest in the reader’s mind of a particular offering
  • Be precise and to the point
  • Not repeat what is already out there
  • Not offer the reader what is not there

Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.

What To Avoid When Writing Marketing Paper Topics

Below are crucial points to consider for your marketing research topic:

  • Do not be too wordy
  • Avoid using words that are uncommon among the famous market
  • Beware of being sensational

When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself. Explore these writing ideas for your inspiration:

Marketing Research Topics For College Students

  • Marketing strategies for integrating new products into segmented markets
  • The impact of coronavirus on marketing communication strategies
  • How can companies best advertise their products overseas?
  • Pitfalls to avoid when crafting marketing messages for children and other minors in the society
  • Factors that determine client satisfaction in new markets
  • Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
  • The impact of using black Friday offers in the wake of the Black lives matter movement
  • Is it practical to contact clients via email subscriptions and newsletters?
  • The role of conducting marketing research before attempting to bring a new product on board
  • Define market segmentation and the essential pointers that segment various markets
  • Compare and contrast marketing strategies in developing countries versus developed countries
  • How do multinational companies carry out marketing as compared to local enterprises?
  • The role of technology in marketing: A case study of simulations and virtual reality
  • Evaluate the effectiveness of consumer education and awareness in marketing
  • How does the marketing of food items vary from other products in the market?
  • Discuss the effectiveness of various marketing channels and strategies
  • Emerging opportunities and challenges in the field of marketing
  • Modern tactics and paradigms used in business and consumer marketing
  • Why it is essential to understand the culture of a market before venturing into it
  • The role of academic papers of marketing in the business world

Professional List of Marketing Research Topics

  • How CSRs help companies to make inroads into communities
  • The impact of brand manipulation on the company’s reputation
  • The role of social media in marketing: A case study of Twitter marketing
  • How the fashion industry markets its product to potential clients
  • The impact of gender and stereotypes in creating marketing and promotional messages
  • How global marketing varies from local and national marketing strategies
  • The role of political campaigns in impacting marketing and sale of products
  • Techniques used by the gaming industry to attract teenagers and youths
  • Analyzing successful business enterprises: A case study of Apple industry
  • Adverse impacts of advertising alcoholic related products to children
  • What makes a brand stay in the market for years without losing its meaning?
  • Has technology replaced traditional marketing tools and strategies?
  • The role of smartphone advertising in reaching the digital natives and tech-savvies
  • The impact of radio and TV marketing on getting middle and working-class
  • Compare and contrast new market entry strategies versus traditional ones
  • How companies take advantage of impulsive or exorbitant buyers
  • Evaluate the effectiveness of in-store branding
  • Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
  • The impact of social class on preparing marketing and promotional messages
  • How centralized marketing affects global brands and products

Sport Marketing Research Topics

  • The role of sports hubs in the management of sports organizations
  • Facilities and services that help save costs on sports
  • Sourcing of funding for sporting activities in developing countries
  • The part of the World Cup and Olympic games on marketing strategies and promotional messages
  • Marketing strategies that work best for football fans
  • The effect of sports celebrities on marketing and promotions
  • How effective is branding on sportswear as a marketing strategy?
  • Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
  • The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
  • Consumer buying behavior with brand loyalty and types of sports buying behavior.
  • Factors that cause people to buy certain sports products: A case of Nike
  • Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
  • Analyze the interior structure of a sports company and how this affects its marketing strategies
  • Specific characteristics of companies that have excelled through sports branding and marketing
  • The impact of the orientation of sports heritage, performance, and style in marketing
  • Critically analyze the impact of using Chelsea as a brand name in product advertising
  • The production and replacement of goods and services: A case of sportswear
  • How sports brands operate effectively and competitively in international markets
  • Creating the relevant skills for sports advertising and branding
  • The impact of practical knowledge about innovative techniques of production in sports marketing

Best-Rated Research Papers Topics in Marketing

  • Evaluate the effectiveness of online shops as compared to the physical ones
  • How multinational companies compete in the markets by creating an international marketing orientation
  • Discuss how certain companies gain a competitive advantage in comparison to other companies
  • Analyze the importance of concentrating on the needs of consumers when composing marketing messages
  • The essence of feedback from clients in a marketing strategy
  • How have giant companies remained and strengthened their leading position in the European sports industry?
  • Discuss the underlying aspects of modern advertising
  • The effectiveness of poster advertising on bus stations before the launch of a product
  • Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
  • Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
  • How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
  • Ways of determining the budget for a marketing campaign
  • Assess the workability of creating an innovative and creative marketing message
  • Discuss how companies strike a balance between making profits and effective marketing strategies
  • Should modern marketing messages be informative or persuasive?
  • The impact of comparative marketing messages on the behavior of a product in the market
  • Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
  • The role of integrated marketing information of an organization on its marketing plans
  • How to discover management trends in market segments
  • Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace

Research Topics in Real Estate Marketing

  • Why finance is a critical consideration in real estate marketing
  • Reasons for the fluctuating financial system in real estate
  • The impact of coronavirus and recession on the real estate industry
  • Is the curriculum on real estate marketing effective in producing talented minds?
  • The effects of property finance marketing on the modern society
  • The role of business investors in helping people own homes
  • Owning a Home and the Effect of Credit Unions
  • Challenges and benefits of mortgages and loans on the real estate industry
  • Explain how real estate companies can cope with business financial loans
  • Give a detailed analysis of potential customers in real estate marketing messages
  • Discuss the various property financing versions in the USA
  • Evaluate the importance of studying Geography and finance in real estate marketing
  • Discuss the slow rate of growth of real estate industries in developing countries
  • Why have real estate marketing messages been greeted with a cold shoulder?
  • Discuss the unexploited possibilities and opportunities in rural areas
  • How to maintain equity and still control debt funding in real estate industries
  • The role of investors together with institutional traders in managing the real-estate companies
  • Technologies advances in real estate that are transforming the industry
  • How the fiscal sector is affecting property market developments
  • Assess how real estate companies are coping with the changing market demands

Sample Marketing Research Project Ideas

  • Distinguish between brand loyalty as a behavior and as an attitude in marketing
  • The importance of rankings concerning the popularity of brands
  • Discuss marketing strategies that create a higher self-confidence in buying decisions
  • Analyze the higher level of risk in purchasing decisions
  • Why some customers are more store loyal than others
  • The role of global brands in creating a marketing ecosystem
  • Discuss the history of world commerce and how marketing strategies have evolved over time
  • How has the internationalization of finance and business affected marketing?
  • The importance of geographical extension among marketers
  • Why do customers pay keen attention to the price of products
  • The role of mass production in determining the marketing strategies
  • How to balance between demand and supply when creating marketing messages
  • How to create a suitable image for a brand, product, or service
  • The impact of global brands communicating in worldwide sports events
  • A primary investigation of what motivates people to buy certain products over others
  • How virtual communities help marketers communicate their messages
  • An exploration of using cinematic media to promote food products
  • The impact of personal styles and preferences on marketing messages
  • What effect do personal statements from celebrities have on marketing strategies?
  • An analysis of sponsorship based on marketing

High-Quality Marketing Thesis Topics

  • The implications of social media marketing on cost and speed of delivery
  • An investigation of the relationship between marketing messages and customer emotions
  • Examine the relationship sources of income and buying behaviors
  • Research into the causes of the decline of newspaper advertising
  • Are marketing messages overrated?
  • The impact of brand ambassadors on user-generated branding programs
  • Explore the effects of integrating relationship marketing strategies
  • Effects of increased commercialization
  • How often should a promotional notice be posted in a day?
  • Do global warming and its consequences have anything to do with marketing?
  • How to create an emotional appeal in marketing messages
  • Analysis of strategic success factors in the internalization of marketing messages
  • The impact of repetitive advertising upon consumers
  • International business management strategies that work well for start-ups
  • The effect of marketing messages on the physically disabled
  • Evaluate how marketing messages have been used to spread sexual messages
  • Discuss the legal and ethical implications of marketing
  • How to craft compelling marketing messages that do not discriminate against race
  • What causes the relevant authorities to ban particular marketing messages?
  • The impact of creating controversial sports messages

Motivating Marketing Research Questions

  • Opportunities and threats to marketing products and services overseas
  • How long have you been a customer, and what has kept you going back?
  • How can companies attract their target audience more often?
  • Factors that necessitate one company to stand out from another
  • How to improve your product and service delivery
  • Practical ways of better serving your clients
  • Discuss how big is your potential market
  • Will this market segment grow or shrink in the future?
  • What other products and services out there are similar to the ones we are offering?
  • Who are our top competitors, and what are they doing differently from us?
  • What portion of the market share do our competitors own?
  • What part is available for you to own or take?
  • What is the educational level of the people you are writing the promotional message to?
  • What is the household income of your potential market?
  • What is the impact of the household size on the kind of marketing strategy to compose?
  • What are the hobbies and interests of your potential clientele?
  • What are the most significant challenges you are likely to encounter when marketing?
  • What is your preference when it comes to making purchases?
  • What determines the shop or boutique where you buy your products?
  • How will the product fit the needs of the potential clients?

Must-Have Marketing Research Topics For College Students

  • Latest marketing strategies in the light of the changing mobile customer experience
  • How country relations impact the marketing communication messages used at the cross-border level
  • The new way to boost sales through conversational strategies
  • The impact of marketing conferences and conventions on the practice
  • Why most companies slash marketing budgets at the expense of profits
  • The role of marketing automation in reaching out to more clients
  • The importance of social networking in developing contacts for marketing
  • Discuss the effectiveness of content marketing for the entertainment industry
  • The essence of tag lines in creating memorable marketing messages
  • Why should a company have customer evangelists?
  • How to incorporate value prepositions in marketing messages
  • The impact of marketing messages on millennial and Generation X
  • How companies are using blogs and YouTube to market their products
  • Discuss the effectiveness of online marketing among the youth
  • Should nonprofit organizations prepare marketing messages?
  • The importance of web analytics in determining the performance of a marketing message
  • Do companies follow procedure when it comes to permission email marketing?
  • Explore the various challenges of email campaigns
  • Discuss the effectiveness of word-of-mouth marketing strategy
  • Why the voice of the consumer is necessary for a marketing campaign

Hot Topics in Marketing

  • Analyze the developments made in B2B marketing
  • Discuss the qualities of a top-notch advertisement copy
  • What is the importance of benchmarking in business marketing?
  • The role of brand management in keeping it afloat
  • Discuss the effectiveness of corporate blogging
  • Evaluate marketing strategies that consider customer engagement
  • How to retain customer through marketing campaigns
  • How to market products amid economic crisis
  • The impact of 5G on high-tech marketing
  • How does hiring outside resources affect marketing?
  • The essence of keywords in online marketing
  • The rise of personal branding on Instagram and YouTube
  • How to collaborate marketing operations in different localities
  • Analyzing the consumer buying behavior of apple laptops
  • The impact of family orientation on the consumer behavior
  • Features that clients look for when purchasing online products
  • Why companies should understand customer perceptions of their products
  • Discuss the relationship between corporate social responsibility and sales
  • Evaluate the acceptance of direct marketing from people
  • The impact of click baits on marketing strategies: Are they ethical?

Marketing Class Project Ideas

  • The impact of sentiments from brand ambassadors on the performance of products
  • Consider the behavior of consumer purchases online and offline
  • What makes a person refer his/her to a particular product?
  • Why products go viral
  • The emotional value of marketing messages
  • Significance of a cashless society
  • Augmented reality and marketing
  • Understanding car buyers
  • How humor affects advertising
  • Triggers to impulsive buying behavior
  • Customer satisfaction among young adults
  • Male and female marketing techniques
  • Impact of customer perceptions
  • Political marketing in the USA
  • Brand management
  • Market targeting
  • Market forecasting
  • Purchasing management
  • Product positioning
  • Nonprofit marketing

Digital Marketing Research Topics

  • Social media marketing
  • Telemarketing
  • Smartphones and relationship marketing
  • Pitfalls of e-marketing
  • Marketing timing across social media platforms
  • Digital market segments
  • Customer privacy
  • Confidentiality
  • Black Fridays
  • Snapchat marketing
  • Virtual reality technology

We hope that the over 200 marketing topics were able to meet your needs. If not, we offer affordable thesis help online for college students. Try it today and get to enjoy cheap but quality thesis help!

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

  • How to find a research topic (video)
  • Traditional (offline) marketing topics/ideas
  • Digital (online) marketing topics/ideas
  • Examples of actual dissertation topics
  • Free Webinar : Topic Ideation 101
  • Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

  • The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
  • The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
  • The impact of demographic targeting on traditional marketing performance among green businesses
  • The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
  • The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
  • Exploring factors related to outdoor advertising recall in India
  • Measuring the ROI of traditional marketing efforts: a review of current methods
  • Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
  • The use of public relations in traditional marketing campaigns among large insurance companies
  • The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

  • The use of artificial intelligence in social media marketing among online fashion companies in Sweden
  • The impact of social media on public relations and media relations: a Case Study of Nandos
  • The role of Twitter in crisis communication and reputation management: a discourse analysis
  • The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
  • The use of social media for market research and consumer insights among SMEs in Kenya
  • The impact of social media on consumer buying behaviour of fast food in Italy
  • The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
  • The relationship between social media engagement and website traffic: an analysis of fitness brands
  • The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
  • The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

  • The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
  • Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
  • The experiences and use of SEO in content marketing strategy among small online businesses
  • The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
  • Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
  • The use of user-generated content in building brand trust and engagement among green companies in the UK
  • Measuring the ROI of content marketing efforts among luxury brands
  • The perception and use of Chat GPT in content creation among small online businesses
  • The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
  • Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

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Search engine marketing

  • The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
  • The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
  • The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
  • The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
  • The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
  • The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
  • Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
  • The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
  • The use of remarketing and retargeting in search engine marketing campaigns among marketers
  • The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

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Email marketing

  • The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
  • The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
  • Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
  • The use of personalization on email marketing performance among craft bloggers
  • The impact of automated email marketing among local online retailers on customer loyalty and retention
  • The use of automation and triggered emails in increasing engagement and conversion rates for online courses
  • The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
  • The role of mobile optimization in email marketing targeting Gen Z consumers
  • The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
  • The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

  • The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
  • Customer Success and the Transformation of Customer Relationships (Raines, 2022)
  • The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
  • Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
  • You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
  • Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
  • Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
  • Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
  • Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
  • Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
  • The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
  • The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
  • Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

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Dissertation topics on content marketing

Here is a list of topics for a dissertation about content marketing: content marketing versus traditional advertising, content marketing and consumer behavior, etc.

Dissertation topics on content marketing

Photo Credit: Unsplash Austin Distel


Topic 1 - Content marketing versus traditional advertising

This topic compares the two types of marketing, one older and therefore more traditional, and the other newer, called content marketing. The candidate must, first of all, define the two concepts, giving specific examples for each of them, its history and its development over the years. How can content marketing replace traditional advertising, and what are its benefits for businesses? The aim will be to highlight the current economic context, with the various changes that the advertising world has experienced in recent years. Also, talk about people's behavior in relation to an advertisement that had to change so as not to be considered too intrusive. Another part can be devoted to the implementation of content marketing, with its advantages, possible disadvantages and specific examples of brands that have used it.

Topic 2 - Content Marketing and Consumer Behavior

We are talking here about content marketing and its link with consumer behavior at the start of 2021.

How can content marketing help target consumers' purchasing behavior more?

First of all, talk about the marketing in question, with its history, its evolution and the perception of customers today. What more does it bring to older methods, and why are they no longer relevant today?

Also, talk about the purchasing behavior of consumers, which has also undergone profound changes. Social networks, blogs, new technologies. Talk about the necessary adaptation of the advertising world to continue to attract the youngest buyers.

Topic 3 - Content Marketing and Social Media

Social media occupy a very important place in the development of business marketing strategies. Indeed, more than 80% of the population visit social networks every day across all platforms. How can social networks greatly influence content marketing? The candidate will be able to support his reflection on the usefulness of social media today in marketing. Take specific examples of brands. Talk about the influence of these networks, why they genuinely help brands without seeming too intrusive in the way they manage advertising. What is the behavior of Internet users towards these media and their content? What is the evolution of this behavior and why are social networks taking such a place in the lives of consumers today?

Topic 4 - Link between performance and development of content marketing

Companies today have various means of communication to promote their products and digital marketing has become the preferred way to reach a larger target. Why is it relevant to know how to measure the performance of content marketing? Talking about performance, giving definitions, what this notion implies for the survival of a brand. Give examples of brands that have been successful in creating good content marketing, and analyze that same brand. Also, talk about performance indicators, how to measure the effectiveness of such marketing and why it is important to always listen to these results. Also analyze the competition, understand how to set specific goals in the face of competition from other brands, and how content marketing can help a brand's success.

Topic 5 - The theme of the environment in content marketing

All brands today have obligations from an environmental point of view. Indeed, the new regulations are very strict on the subject and moreover, having a real ecological conscience has become over time a real asset for companies. How has the protection of the environment become fundamental in the creation of content marketing? Give the stages of content marketing, its definition, how it is put forward and how it works. Also, talk about its relationship with the environment which is not always very positive, in particular, because of the explosion of content published on the Internet. Talk about brands' commitment to the planet and what to do to make this type of marketing as harmless as possible in the future. What are the actions to be implemented, and why? Sources : - Wiliwood - Étude du marketing de contenu et de son influence sur les comportements d'engagement des consommateurs, Cassandra Godin-Bergeron - Isarta - Hubspot - Audreytips

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

  • Detailed market research
  • Develop product and service branding strategies
  • Develop strategies for targeting customers
  • Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

  • Customer relationship management (CRM)
  • Product lifecycle management (PLM)
  • Supply chain management (SCM)
  • Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics  and  finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

  • It increases sales and profits.
  • It improves customer satisfaction.
  • It reduces costs
  • It helps you to identify the problems in your business.
  • It improves the quality of products and services.
  • It builds a competitive advantage.
  • It makes processes more efficient.
  • It increases customer satisfaction.
  • It improves sales
  • It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

  • Using financial products in the UK retail banking sector
  • A study of how service quality and customer satisfaction affect brand equity
  • A study of the antecedents and consequences of a firm’s reputation
  • Impact of social media marketing on consumer behaviour
  • The role of internet advertising as a marketing tool
  • A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
  • The influence of reference groups on purchasing patterns among British consumers
  • Factors that influence product packaging decisions
  • An investigation into how organizational culture influences employee behaviour
  • A preliminary study examined how sales assist the marketing role of security solutions.
  • A thorough analysis of the literature on the term “Coopetition.”
  • The function of marketing management in maintaining efficient supply chains
  • Review of the literature on product innovation in multinational companies
  • The psychology of consumers, how to evaluate it, and how it relates to digital marketing
  • Several of the most prevalent errors are made today in email marketing.
  • Correlation between marketing problem-solving techniques and marketing management support systems.
  • A comparison of marketing management practices in industrialized and developing countries.
  • A comprehensive review of the connection between management sciences and marketing management.
  • Exploring the potential link between corporate financial success and corporate social responsibility
  • A comparison of the regional strategic management of fashion apparel brands.
  • Analysis of market segmentation’s effect on hotel industry customer loyalty.
  • The analysis of the influence of social media on customer relationship management in the hotel industry.
  • The analysis of supply chain management on operational efficiency in the hotel industry.
  • The relationship between customer satisfaction, market share, and profitability
  • An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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How to find dissertation topics about marketing management.

For dissertation topics in marketing management:

  • Study recent marketing challenges.
  • Explore consumer behavior trends.
  • Analyze digital marketing innovations.
  • Investigate branding strategies.
  • Examine market segmentation.
  • Consider ethical marketing issues.

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60 Awesome College Marketing Topics for Research

marketing research topics

If you are a marketing student in college, the bulk of your time will be spent working on different assignments. This is your opportunity to explore different areas of interest and sharpen personal skills.

However, when professors give prompts for marketing research papers, many students easily get stuck trying to select the right marketing research topics. So, if you find yourself looking at a blank page for minutes or hours not knowing what to write about, you are not alone. But this is not the time to give up!

We have prepared a list of hot 60 marketing research paper topics that you can use for high grades. Simply take them as they are or change them a little to fit your preference.

List of Marketing Research Topics in Distribution

Whether at startup or in advanced levels, every business must have a clear distribution network to move its products to customers. So, here are some of the great topics on distribution.

  • What are the best strategies for integrating new products into the targeted clients’ lifestyles?
  • Analyzing the best distribution strategies for new companies in offshore marketing.
  • Mistakes to avoid when crafting new marketing distribution channels?
  • What are the main factors that determine customer satisfaction in young adults?
  • Using black Friday to drive sales: Is it effective?
  • What is the relationship between marketing research and business sales?
  • Market segmentation.
  • Comparing the distribution systems used by small companies and multinationals.
  • Comparing and contrasting the marketing channels used for marketing precious metals and food products.
  • Modern business marketing tactics and paradigms.
  • How do companies use CSR to build their brands?
  • Brand manipulation tactics that marketers employ to get more clients.
  • Marketing mix application: A closer look at Facebook.

Interesting Marketing Research Topics for College Students

Although there are many marketing strategies, the way they are employed by marketers differ. Here are some interesting marketing research topics that will make your lecturer award you more marks.

  • Marketing strategies used in the fashion industry.
  • Analyzing the impact of gender on family members buying decision.
  • Evaluating the success factors in global marketing: A case study of Apple.
  • Analyzing the strategies used in marketing baby and maternity products.
  • How do companies differentiate their services on the basis of social class?
  • Brand marketing and political campaigns.
  • How do companies exploit impulse buying to drive sales?
  • Is centralized marketing for global brands a good idea?
  • Harmful impacts of advertising on children.
  • In-store branding and brand salience.
  • What are the best marketing strategies for hotel businesses?
  • Is display marketing on its deathbed?
  • Using smartphones to tap into customer thinking.
  • Is radio a good method of advertising today?
  • Comparing the new market entry strategies: Uber vs Netflix.

Marketing Topics in Consumer Behavior

In marketing, it is all about consumer behaviors and trying to manipulate them in favor of your brand. The following topics will be very effective in building your skills in marketing.

  • Analyzing the importance of studying consumer behavior when taking your business abroad.
  • How do ads influence consumer behavior?
  • Analyzing consumer buying behavior for wedding suits.
  • Are customers properly equipped to protect themselves from direct marketing?
  • Analyzing marketing challenges in family-owned enterprises.
  • Comparing online marketing tactics for local and international companies.
  • Technology application in modern marketing.
  • Effects of women status on their buying behavior.
  • Leadership in marketing teams.
  • Using loyalty programs as tools of marketing.
  • Use of humor in advertising.
  • Do customer pay attention to product labels?
  • Are well-known brands always good in quality?

Top Marketing Topics for Research in Internet Marketing

There is no doubt that internet marketing is a big thing today. To understand the different strategies, their applications, and staying ahead of competitors, here are some great topics to consider.

  • Analyzing the effectiveness of internet marketing in growing sales: A case study of American companies.
  • What do customers look for when purchasing products online?
  • Global marketing: How do companies incorporate standardization?
  • Online marketing: Do customers prefer buying their products online?
  • What are the best strategies for remarketing in a small enterprise?
  • Mobile marketing: Does it work?
  • What are the latest trends in online marketing?
  • Analyzing the UK policies for online marketing.
  • Compare and contrast the effectiveness of traditional vs modern marketing strategies.
  • What are the marketing strategies employed by oil companies in the US?
  • Why does marketing content in online advertising go viral?
  • Telemarketing.
  • Why you need to do competitor analysis to succeed in marketing your brand.
  • How do clients perceive businesses that advertise on Facebook?
  • Can Facebook advertising help businesses to grow?
  • How did Google’s mobile-first index affect online marketing?
  • Can a business succeed without social media marketing?
  • Social media marketing: Which platform is more influential for baby products?
  • Online marketing and internet security.

Writing Help From Marketing Experts

When preparing your marketing assignments, selecting the best marketing topics for research paper is the first step. While this is no doubt a great step, the journey ahead is indeed longer and more challenging. Therefore, you should consider having the best research topics about marketing as a stepping stone to the entire journey of preparing the assignment.

If you find the process of writing your assignment a challenge, the best option is seeking writing help from experts. In most cases, students find it difficult to prepare their assignments because of the following reasons:

  • Tight deadlines that are difficult to beat.
  • Having other engagements that must run concurrently and cannot be postponed.
  • Lack of good writing skills that can guarantee the student top grades.
  • Lack of ample resources for preparing the assignments at hand.
  • Complex assignments that are difficult to prepare.
  • The need to get better grades.

No matter the challenge making it difficult for you to prepare the assignment, the writing professionals are only a click away. They are experts and can handle all marketing research project topics with ease. So, let the experts help you to get the best grades.

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Trending 100+ Marketing Thesis Topics For University Students

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Why You Need Help Choosing Marketing Thesis Topics?

Students pursuing marketing courses in the USA struggle with choosing unique marketing thesis topics that can make their papers stand out. Though choosing a thesis topic might seem inconsequential initially, it is the first step that determines the quality of your writing. For example, if you choose a topic that doesn’t have enough research materials, you’ll struggle to:

  • Complete your paper on time
  • Write high-quality content
  • Find enough evidence for arguments

Thus, at  MyAssignmenthelp.com , you can rely on our experts to provide a list of 100+ trending marketing thesis topics that will make your paper the talk of the semester!

How To Pick A Good Marketing Thesis Topic?

When choosing a topic for a marketing thesis, it is important to consider current trends and issues in the field of marketing. You may want to choose a topic that is relevant to your career goals or that aligns with the research interests of your thesis advisor. It can also be helpful to review recent marketing research to identify gaps in the existing literature that your thesis can address. Some potential marketing  thesis topics  include the impact of social media on consumer behavior, the effectiveness of different marketing strategies, and the role of branding in building customer loyalty. Additionally, you may want to focus on a specific industry or product category, such as fashion marketing or green marketing.

100+ Marketing Thesis Topics For Students

Marketing thesis topics suitable for beginners.

When you don’t have any experience composing a thesis paper, attempting complex topics can be quite challenging. Thus, the following marketing thesis topics are designed for beginners:

  • The dynamic between gender and purchasing preferences
  • How can companies improve customer loyalty through branding?
  • How does hosting charities, and fundraising events influence marketing?
  • The significance of word-of-mouth marketing
  • Social media marketing and its influence on modern companies
  • The effectiveness of a market-oriented approach for product positioning
  • Customer perspective and its influence on brand positioning
  • The rise of B2B marketing in the 20 th  century
  • Role of product design in boosting marketing
  • The influence of social media on business marketing
  • Twitter and Instagram – the new messiah for social media marketing
  • How do credit cards influence retail marketing?
  • The role of brand marketing in influencing customer decisions
  • Difference between online and offline marketing
  • Do family orientations influence purchasing decisions?
  • The importance of adding a personal touch to customer service
  • Relation between innovation and customer retention
  • How does political climate influence brand marketing tactics?
  • Is SMS marketing still relevant in 2022?
  • The role of marketing segmentation on sales channels
  • How do online reviews influence boomer and millennial shoppers?

 Marketing Thesis Topics Suitable For University Students

 If you’re looking for more challenging marketing thesis topics to impress your professors, MyAssignmenthelp.com has compiled this useful list of possible choices:

  • Factors influencing customers to switch mobile brands in the USA
  • The importance of online marketing for startups
  • Do companies that involve customers when developing new products see more success?
  • A study on the different buying patterns of men and women
  • How has introducing more inclusive marketing boosted company sales?
  • A comparative study of the buying patterns of employed and unemployed women
  • The role of status in influencing buying choices
  • An analysis of the buying patterns between Gen Y and Gen Z
  • How does green marketing influence sponsors to invest in brands?
  • Discuss Starbucks’ marketing strategies
  • The role of mental health in promoting impulsive buying – how do brands take advantage of this issue?
  • How has augmented reality changed marketing tactics for companies?
  • The influence of online shopping in the USA
  • What is the importance of customer relationship management in customer retention?
  • How to build customer trust through online marketing?
  • Price fairness subjectivity in countries worldwide
  • What is the role of online communities in boosting marketing?
  • Influence of brand credibility on customer loyalty
  • What components influence brand marketing?
  • The relationship between marketing and company reputation
  • How does information technology influence supply chain management?

Marketing Thesis Topics For Urgent Paper Submission

Since writing a thesis is time-consuming, you need to choose topics that are easy to write but allow you to present a unique perspective on the issue. Thus, MyAssignmenthelp.com has compiled the following list to make your choice easier.

  • The role of Instagram reels for better marketing for small businesses
  • A closer look into Facebook marketing for startups
  • What role does Black Friday play in increasing sales
  • The importance of customer satisfaction in young adults
  • Negative marketing is a valid form of marketing – Express your thoughts
  • How does advertising negatively influence students?
  • The role of promotional giveaways in boosting word-of-mouth marketing
  • Tactics applied by companies to increase customer participation in marketing events
  • Top factors influencing a customer’s decision to trust a brand
  • Common hurdles every startup must go through to boost sales
  • The role of strategic planning in boosting social media marketing
  • How do marketing tactics fall victim to social media algorithms
  • The difference between the quality of leads from various social media sites
  • How do companies build emotional connections with customers via marketing strategies?
  • The declining role of radio in marketing
  • How does humor play a role in grabbing customers’ attention?
  • Discuss the role of loyalty programs in retaining customers
  • How has modern marketing adopted technology within its folds?
  • Marketing problems faced by family-owned businesses
  • Direct marketing and its effect on alienating customers
  • Nike marketing strategies – braving the test of time

Unique Marketing Thesis Topics To Boost Your Grades

The best method to improve your grades is to pick marketing thesis topics that will leave a lasting impression on the readers’ minds. Hence, our experts at Myassignmenthelp.com has conducted intensive research to discover the best topics you can explore.

  • Technology and its role in the successful destruction of market monopoly
  • How do customers view direct marketing in 2022?
  • Does SEO hold back companies from effective marketing?
  • How does corporate responsibility influence brand development?
  • Comparative study of customer retention tactics in the retail sector vs private businesses
  • Companies tapping into customers’ private buying history is unethical – Do you agree?
  • Factors resulting in negative word of mouth and their influence on a company’s success
  • Marketing tactics companies apply to enter a new market in a foreign country
  • How do companies use Pinterest as an effective marketing tool?
  • Compare and contrast email marketing and SMS marketing
  • The role of influencer marketing in 2022
  • Disadvantages of over-dependence on marketing
  • Can successful marketing gloss over issues with the product quality?
  • The role of modern technologies in influencing customer’s purchasing decisions
  • Snatching customers in 5 seconds: the role of brand marketing
  • What role does product packaging play in securing an edge over the competition?
  • How does marketing take advantage of the balance between pricing and product quality?
  • Compare and contrast B2B and B2C marketing
  • Examine the effects of bad customer ratings and reviews on new customers
  • Does unethical company behavior play a role in affecting customer loyalty?
  • The role of marketing in surpassing language barriers

Top Marketing Thesis Topics Of 2023

Coming up with marketing thesis topics that will genuinely interest your readers in the paper is quite a tall order. But worry not! At MyAssignmenthelp.com, we have compiled trending issues in 2022 for you to highlight.

  • Best marketing tactics to minimize the instances of cart abandonment
  • Analyzing competitors – the importance of remaining ahead in a competitive world
  • The role of content in increasing chances of customers opening promotional emails
  • Small businesses just need one viral moment on social media – explain your thoughts on viral media marketing
  • Do customers prefer more personalized services even though it gives more power to the company?
  • Analyze the impact of targeted marketing using Facebook ads
  • How did Instagram Reels become the marketing go-to for companies?
  • The importance of social media marketing for small vs big companies
  • Do present-day customers make more rational or irrational purchasing decisions?
  • How does online consumer behavior influence marketing tactics?
  • Explore success stories of businesses thriving because of social media marketing
  • Does the advent of social media marketing mean the death of traditional marketing?
  • Challenges faced by any company with a niche target market
  • Approaching the introduction of a new product with no marketing plan
  • Why do customers switch companies? Importance of customer satisfaction
  • Quality control and its influence on purchasing decisions
  • The role of market surveys in developing better marketing tactics
  • Marketing food vs technology – common factors binding both
  • Role of inconsistent communication in butchering marketing tactics
  • Is the use of visually attractive elements in marketing more important than the content?
  • The difference between marketing and sales teams in any company

What To Consider When Choosing A Marketing Thesis Topic?

Choosing one out of all these marketing thesis topics can be overwhelming. So,  our experts are here  to offer a few tips you can follow when taking your pick:

  • Always choose a topic you’re interested in
  • Calculate the time you’d need to complete the paper
  • Avoid spending hours worrying about quality
  • Construct an outline for the thesis

If you’d like to consult our professional marketing experts regarding any topic, feel free to drop a message on MyAssignmenthelp.com. We’ll get back to you within seconds.

Most Popular Questions Searched By Students:

What is the best thesis topic.

If you’re tormented by the thought of choosing the best thesis topic for your marketing paper, you can follow these helpful tips:

  • Find a topic where you can conduct extensive research
  • Avoid choosing subjects you’re unfamiliar with At MyAssignmenthelp.com, you can check our list of the best marketing thesis topics if you’re out of ideas.

What Is The Best Thesis Topic For Marketing?

The best thesis help for marketing is entirely subjective. However, any good topic should cover pressing issues in the industry and provide readers with a unique perspective on the subject. The best topic (for you) is one you are personally invested in from the start.

What Are The Marketing Topics For Writing A Thesis?

While you can choose from hundreds of marketing thesis topics, you must keep in mind that your topic should maintain a healthy balance between being too vast and too narrow. At MyAssignmenthelp.com, you can find many options for you to choose from, especially dealing with social media, consumer behavior, etc.

What Are The Top 10 Marketing Thesis Topics?

The top 10 marketing thesis topics that enjoy the most engagement from students deal with consumer behavior, social media, marketing strategies, content marketing and digital marketing. At MyAssignmenthelp.com, we have compiled a list of more than 100 topics to help you choose the best topic for your paper.

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Lucy Wilson

Hi, my name is Lucy Wilson. I am 26, a successful digital marketer, lifestyle blogger, and a Literature writing expert based in Melbourne. I have loved social media and writing since my teenage days. I am a certified digital marketer with a Masters degree in Literature. Sounds quite wierd? Well, that’s because I can’t be less or more enthusiastic about either of my passions. Additionally, I work part-time as a writing expert for myassignmenthelp.com. When I am not working, I am probably partying with my friends or listening to my kind of music or simply lazing around.

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60 Interesting Marketing Dissertation Topic Ideas

60 Interesting Marketing Dissertation Topic Ideas

Developing an impressive dissertation is an important step in receiving a degree and meeting all your academic goals. To come up with a paper of excellent quality, you need to pick a winning topic in marketing, make use of the proper paper format, collect only relevant facts and data, and describe all your findings in an original way. To rocket launch your writing process, it is vital to explore the best marketing research paper topics and choose the one and only to complete your assignment. Below you will find dozens of marketing topics to write about; all are fresh, understandable, and easy to write. 

Best Way to Select Brilliant Marketing Research Project Ideas

The most necessary thing you should pay attention to when surfing online for marketing research topics is to grab only relevant solutions that are reinforced by the ideas and concepts of proven experts in the chosen field. It is better to avoid putting into practice innovative or out-of-the-box ideas since you will hardly find enough sources to complement your topic. Always choose marketing topics for research with data accessibility in mind. If you can use the existing literature to build your academic paper, this is always a good sign. If not, it is better to look for a more researchable solution. In other words, if you can collect many credible sources to use during your writing process, you will have a chance to create a top-notch dissertation faster and easier. 

Furthermore, it is important to find a gap in the existing sources that will become the basis of your paper. Of course, this might be extremely challenging, so you might often ask the professor about the consultation on choosing marketing dissertation topics. However, it is always better to make a list of marketing-related topics beforehand to spend your time during consultation more effectively. 

Easy Digital Marketing Thesis Topics and Ideas

When it comes to completing difficult academic assignments that require advanced research and collecting numerous facts, it is better to stick to easy marketing topics you have at least a basic understanding of. Digital marketing is a niche everyone has heard about millions of times. Moreover, it is a practical and modern topic with tons of handy sources available. 

  • The role of marketing campaigns on social media. 
  • Increasing brand awareness among different target audiences online.
  • How to set up customer-centric marketing campaigns to drive online sales.
  • How to improve brand loyalty online.
  • The effectiveness of social media marketing. 
  • Most effective ways to take the best from a marketing campaign launched on a chosen digital channel.
  • Why do people get annoyed by ads, and how to avoid it. 
  • Advantages of using customer targeting techniques and methods.
  • The perspectives of using AI tools in digital marketing.
  • Using digital marketing techniques in the financial sector. 
  • Pay-per-click marketing campaigns: pros and cons.
  • How to find keywords for online campaigns.
  • Digital marketing during the COVID-19 crisis.
  • Online ads: advantages and drawbacks.
  • Using influencers in online marketing. 
  • Data mining marketing principles.
  • Celebrities and online marketing. 
  • Marketing capability and digitalization.
  • TV ads: is this marketing channel still effective?
  • The impact of digital ads on children’s minds. 

International Marketing Research Ideas

Globalization is one of the hottest trends in many fields. Many products and services are sold out to customers from various countries. Thus, international marketing requires completely different approaches and techniques. You can easily choose one of the solutions for your academic paper from the list of marketing research topics below. 

  • The basic features of the international selling environment. 
  • How to launch campaigns designed for audiences in different countries.
  • How global marketing regulations can impact international corporations.
  • Experimental marketing in the United Kingdom.  
  • Selling goods and services globally: top marketing strategies.
  • Internal marketing in the Australian hotel industry. 
  • Most effective techniques for international pricing policies. 
  • The benefits of geo segmentation of the target audience. 
  • Individual customer approach in international marketing.
  • How to avoid discrimination in marketing. 
  • Promotion on Chinese markets: top challenges.
  • Online advertising in international marketing.
  • Modern international brand building techniques. 
  • Target audiences for advertising in India. 
  • Marketing for global non-profit organizations. 
  • International public relations campaigns.
  • Marketing campaigns for aviation.
  • Global trends in online promotion. 
  • The future of radio advertising.

Hot MBA Dissertation Topics You Can Start Writing About Now 

Composing a successful MBA paper might take tons of time and effort. However, if you grab a splendid topic for your academic assignment, the chances are that you will be much more effective during writing. Remember that it is vital to find a healthy balance when choosing the right topic for this type of paper - it should be neither too easy to write about nor too complex. Picking up an idea that corresponds to your academic level is key to successful writing. 

  • How to develop an effective marketing strategy during the coronavirus crisis. 
  • Most innovative customer satisfaction methods: tools and strategies. 
  • The differences between female and male consumer preferences. 
  • The correlation between advertising strategies and corporate ethics.
  • The connection between marketing and psychology of persuasion.
  • The analysis of trends and tendencies in TV advertising. 
  • Factors that improve customers’ purchase intentions.
  • How to use game theories for successful branding?
  • Top brand identity strategies and how to implement them. 
  • Communication barrier and consumerism. 
  • The role of service support in marketing. 
  • Best marketing solutions for small businesses.
  • Standardization in global marketing. 
  • Green marketing techniques and methods in logistics. 
  • Unethical behavior and brand image. 
  • Social responsibility in marketing. 
  • Sales and product packaging.
  • Key factors of relationship marketing. 
  • Marketing across cultures.
  • Market orientation for startups.
  • Charity marketing techniques. 

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100 best marketing research topics for all.

marketing research topics

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

  • Analysis and determination of consumer buying behavior for Coca-Cola
  • A study on famous well-marketed brands that got away with selling substandard quality products
  • A study showing the impact of advertising on consumer behavior
  • Brand advertising and political campaigns: a possible interwoven impact?
  • A review of the outcomes of advertising in a recession
  • Exhaustive research on how brands exploit impulsive buying
  • A study of how celebrity endorsements on ROI affect CPG brands
  • A survey of the impact of augmented reality on marketing experiences
  • Critical research on how AI will help make better marketing decisions
  • A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

  • A decline in organic reach on social media platforms
  • Difficulty in building a well-recognized brand name
  • Getting readers to see content
  • Understanding marketing results
  • Marketing budgets included by BREXIT
  • Optimizing business for voice search
  • Bridging the technology gap
  • Ensuring compliance with GDPR
  • Overdependence of potential customers on amazon
  • The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

  • Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
  • The effect of social media on buying choices
  • Online purchasing: a study of the product characteristics buyers look for
  • An exploration of the differences in marketing strategies across cultures
  • Manipulation tactics: how brands can get more customers
  • A study of how customer loyalty is affected by brand image
  • Analyzing how TV advertising affects the top of mind awareness
  • Do people appreciate being click baited into sponsored posts?
  • A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

  • 10 insightful differences between paid search and organic search
  • Tips for promoting content on Pinterest
  • SEO tactics to avoid like the plague
  • How to increase your followers on social media
  • Best tips to help you grow your paid social ROAS
  • Why should you follow your competitors on social media?
  • Dos and don’ts of social media marketing
  • How to create content your audience will be eager to share

Marketing Essay Topics

  • What is the most effective form of marketing?
  • Internet marketing trends to expect in the future
  • What important brand attributes lead to an increase in customer loyalty?
  • A look into marketing approaches that broke through strong market monopoly
  • The impact of social media on consumer buying behavior
  • Comparison of advertising versus building brand equity
  • Rebuilding trust in influencer marketing
  • How to generate leads effectively

Content Marketing Topics

  • 10 biggest graphic design mistakes companies make in their marketing pieces
  • How to create captivating e-newsletters that people will pay attention to
  • Repurposing marketing content for small businesses
  • Working more micro-content into marketing efforts
  • Multi-step versus one-step content marketing campaigns
  • The five Cs when creating content marketing copy
  • Creating compelling content marketing campaigns in 10 steps
  • Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

  • Inability to explain products or services delivered
  • Not clearly defining a company’s market segment
  • Lack of innovating commercial department
  • Lack of business visibility
  • Missing links between sales and marketing departments
  • Lack of marketing plan
  • Lack of personal branding, brand image, and professional reputation
  • Thinking the company or business can survive without marketing

Marketing Blog Topics

  • Facebook advertising: pros and cons
  • 10 benefits of inbound marketing
  • The most frustrating problems faced in inbound marketing
  • How to generate subscribers for your blog faster than ever!
  • 10 benefits of content marketing lead magnets
  • Five video content marketing myths you must discard
  • 30 social media campaign ideas from big brands

Controversial Marketing Topics

  • Does google give preferential treatment to big brands?
  • Does social media affect SEO ranking?
  • Are grey SEO techniques safe?
  • Are YouTube videos more engaging than TV ads?
  • Are building e-mail lists still one of the best ways to sell?
  • Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

  • How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
  • Emerging opportunities in sports marketing and how to capitalize on them
  • How to effectively capitalize on the wearables market
  • Should more women and children get into sports?
  • Should seniors be allowed to participate in some games?

Marketing Presentation Topics

  • Mastering in-house SEO
  • The path to gaining and building customers trust
  • Brand awareness versus ROI
  • Effectively personalizing customer communications
  • The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

  • The effect of globalization on consumer behavior
  • How do international brands compare to local brands?
  • Do international brands always have advantages over a local brand?
  • Creating brand awareness by utilizing global event marketing
  • How to market products on an international level

Marketing Plan Topics

  • The importance of a marketing plan to the success of a business or product launch
  • Building a tactical marketing plan
  • How is a marketing strategy different from a marketing plan?
  • Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

  • Targeted Ads based on browser history
  • Immersion marketing through virtual reality
  • The exploitation of impulsive buying
  • Click baiting into sponsored posts

Affiliate Marketing Topics

  • How to find profitable niches in affiliate marketing
  • How to get readers interested in what you market
  • How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

management topics

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  • Best Green Tea Brands in the world in 2020: What makes them the best?
  • Global Milk brands in 2020 – What makes them successful?
  • What is a Triple Net Lease? Its Advantages and Disadvantages
  • Adaptation Level Phenomenon – understanding its importance
  • Risk Matrix – Factors of a risk matrix and how to implement it
  • Prioritization Matrix – Different types and how to use a prioritization matrix


71+ Research Paper Topics & Ideas for Marketing Students  

thesis topics for content marketing

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

  • How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
  • What manipulation tactics do brands use to get more customers?
  • How can brand image be communicated via social media marketing?
  • How can social media impact the buying choices of shoppers?
  • Are consumers equipped to shield themselves from direct marketing strategies?
  • Determine and analyze consumer buying behavior for [product name]
  • How does advertising impact consumer behaviour?
  • How does family orientation impact marketing communications?
  • What characteristics do buyers look for when purchasing a product online?
  • How does global marketing incorporate standardization?
  • What attributes do consumers look for when comparing products online?
  • How do financial institutions differentiate their goods and services on the basis of social class?
  • Is direct marketing really the most effective form of marketing?
  • What internet marketing trends can be expected for the future?
  • How to marketing strategies differ across different cultures?
  • Can brand advertising impact political campaigns?
  • How do brands exploit impulsive buying?
  • How does loyalty cards encourage sales and boost customer loyalty?
  • Can well-marketed brands get away with selling substandard quality products?
  • How is globalization having on impact on consumer behaviour?
  • Impact of brand image on customer loyalty
  • Brand attributes that lead to an increase in customer loyalty
  • Successful marketing approaches that helped break through strong market monopoly
  • Impact of cause marketing on brand affinity with young mothers
  • Effect of consumer promotions and discount offerings on brand equity
  • The outcomes of advertising in a recession
  • Influence on Social Media advertising on consumer behaviour
  • Effect of TV advertising on top of mind awareness
  • Understanding customer perceptions around event sponsorships
  • Does corporate social responsibility translate into sales?
  • Canadians perspective on being targeted with mobile ads based on their browser history
  • Is direct marketing welcomed by people?
  • Are customers able to differentiate between various mortgage offering by competing banks?
  • Does social media influence buying behaviour
  • Do people like being click baited into sponsored posts?
  • Understanding the impact of celebrity endorsements on ROI for CPG brands
  • Women’s sentiments around comparison advertising
  • How effective is comparison advertising to build brand equity?
  • Do consumers prefer purchasing routine grocery products online?
  • Is earned media perceived to be as important as it appears to be?
  • What makes people want to share content to their friends?
  • Understanding why content goes viral
  • Marketing challenges around the evolving family structures
  • Are we losing the emotional value and significance of money being in a cashless society?
  • Is centralized global marketing a good idea for brand health in local markets?
  • How is augmented reality going to enhance marketing experiences?
  • How will artificial intelligence support in making better marketing decisions?
  • Is immersion marketing through virtual reality technology going to be accepted?
  • What does the luxury auto buyer look for in a car?
  • How to instill a desire to purchase for customers in the luxury category
  • Harmful effects of advertising to kids
  • Impact of in-store branding on brand salience
  • Effect marketing strategies for restaurant businesses
  • Habit formation and ways to integrate new products in consumer lifestyles
  • Is display advertising going to die?
  • Can Snapchat help small business grow?
  • How do customers perceive the brand who advertise on Instagram?
  • The impact of humour in advertising
  • Do customers pay attention to nutrition labels?
  • What triggers impulse buying behaviour
  • Essentials to sky rocket a new brand to heights of awareness
  • The factors that lead to customer satisfaction in young adults
  • Elements that help build an emotional connection with your audience
  • How do males and females differ in their buying behaviour of mobile phones
  • Does language targeting help in ethnic advertising?
  • Customer Perceptions: Are well known brands good in quality?
  • Is radio still an effective method of advertising?
  • Rural vs Urban marketing challenges to be mindful of
  • Impact of internal branding on employee retention and turnover
  • An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

  • Distribution
  • Consumer Behavior
  • Relationship Marketing
  • Brand Management
  • Nonprofit Marketing
  • Market Segmentation & Targeting
  • Internet Marketing
  • Marketing Planning & Forecasting
  • Product Design & Positioning
  • Direct Marketing
  • Advertising
  • Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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Marketing Dissertation Topics – Selected For Year 2023

Published by Alvin Nicolas at November 30th, 2022 , Revised On February 2, 2024

Marketing is a degree course focusing on commerce, lead generation and sales, so you’ll learn much more than creativity when pursuing a Marketing degree.

You will discover how to create spending plans, locate potential customers, penetrate foreign markets and select prices or revenues as part of your marketing degree programme.

Undergraduate, Master and PhD marketing students must complete their dissertation projects before the university awards them a degree.

Many students need help developing compelling marketing dissertation topics that inspire their creativity. The trick is to be mindful of the changes and the latest trends in the marketing industry.

Consider examining brand-new marketing trends so your dissertation project explores a current issue and helps you advance your professional career according to your expectations.

For example, think about the proliferation of social media and online shopping, but also the changes in customer relationships that need special consideration. Your marketing dissertation should provide readers with new, original and focused information.

To help you get started with your marketing dissertation, we have compiled a list of cutting-edge marketing dissertation topics and titles.

You can confidently use these topics because our PhD marketing experts have conducted in-depth research to ensure sufficient literature material is available on these marketing dissertation ideas.

Digital Marketing Dissertation Topics

With everyone going online, digital marketing is booming at present. With the help of effective digital marketing, even a small retail business can achieve great success. For this reason, digital marketing topics are commonly picked by students who want to become certified experts in this field.

Even though students think they are spending their best time on their thesis, choosing the wrong topic can have unfavourable effects and complicate matters.

For this reason, we have created a list of digital marketing thesis topics that will help you choose the ideal topic;

  • Discuss the factors involved in selecting a brand ambassador.
  • Check whether marketers are relying too much on digital material to drive sales.
  • Are consumers still reading long blog posts for promotional purposes, or do they prefer short, inspirational graphics?
  • Exploring the emerging idea of micro-moments in the world of online business.
  • Assessing YouTube direct sales potential for vision brands.
  • For B2B markets, creative digital marketing management.
  • The unique characteristics of customers’ analytical buying styles in 2022 when they shop entirely online.
  • How can businesses use social media to nurture relationships with their customers?
  • The effectiveness and annoyance of chatbots for customer service: helpful or annoying?
  • An examination of grocery companies’ Instagram feeds.
  • What is good digital marketing, and what benefits does it offer for business development?
  • A study compares Facebook ads with Google ads. Which one makes more money?
  • To assess the value of video marketing within a company’s digital marketing strategy and how it affects customer satisfaction.
  • Is it worthwhile to analyze customer psychology in the context of digital marketing?
  • How to evaluate consumer behaviour in a digital media campaign?
  • Assessing the human factor system of trust using an online retailer.
  • How does digital marketing change the dynamics of the marketing period and the sale of goods?
  • The reach of the company page can be increased through the content that food brands post on Instagram.
  • What impact do landing pages have on marketing? What should land pages not do?
  • What part do the company’s influencers play in sales, and how does that affect online marketing?

A complete list of: Digital marketing research topics

Brand Marketing Dissertation Topics

Branding is about giving a product a unique name and image in the eyes of the consumer. It is achieved through imaginative advertising that uses a brand concept that runs through every advertisement. Another aspect of branding is the development of a distinctive logo and name for a particular product.

When developing a dissertation on any topic in brand marketing, you need to be creative and pay close attention to the design, message, objectives, transparency and other crucial elements of the brand.

  • Using a comparison of food retailers in the UK, explore the relationship between perceived risk and brand equity.
  • Describe the reasons why a new brand initially attracts more exemplary customers.
  • Do customers understand the core principles of a brand? Starbucks vs McDonald’s is a legal dispute.
  • What is the impact of someone advertising multiple brands on TV?
  • How do different product categories affect the relative weight of tangible and intangible brand equity?
  • The function of word construction in conveying a brand’s message: a strategic analysis of well-known brands.
  • A case study approach to increasing brand awareness using digital methods.
  • Knowing your target demographic and fostering good customer interaction are two ways to develop a successful brand when you have fewer resources.
  • Does the image of a brand change between different industries? The situation of Virgin Cola in the UK.
  • How does unethical behavior affect a brand’s reputation? The cases of Shell, Nike and Starbucks.
  • Why is it essential to apply theoretical concepts to branding?
  • The impact of branding on sales in public transport.
  • Targeting customers in ethnic markets: The case of Indian food customers of British supermarkets.
  • How can companies use CSR to strengthen their brand equity? The example of Body Shop.
  • How can marketing innovations in social media help companies survive?
  • Why should companies spend more on marketing and brand building?
  • Can a supermarket’s brand products convey brand equity in low-price departments?
  • Using social media marketing to build small business brands.
  • How can companies use applications on smartphones to strengthen their brand value? The legal situation of Starbucks and Café Nero.
  • The decision-making process of customers vis-à-vis the rules set by stakeholders is the focus of the case study on the TESCO brand model.

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Direct-Marketing Dissertation Topics

Direct marketing is a form of marketing that sells directly to the customer. The company and the customer are the only parties involved in the product/service cycle.

Direct marketing comes in different shapes and sizes, with internet marketing being the most common. Online marketing allows companies to communicate directly with customers and eliminate mediators. This way, companies can learn more about consumers’ needs, wants and opinions about a good or service.

Below is a list of possible dissertation topics for the research area of direct marketing;

  • How does the length of a voice message affect the effectiveness of telemarketing? An example from the mobile phone industry.
  • How do Tesco and Body Shop use loyalty schemes to attract customers to direct sales?
  • Creating a direct marketing information system and evaluating its performance.
  • In the UK service sector, how does the weighting of different criteria influence online sales change according to the product type?
  • How can companies benefit from artificial intelligence and its role in direct marketing?
  • Targeting different nationalities and social classes with racial bigotry and prejudice.
  • Evaluating the YouTube direct marketing performance of cosmetics companies.
  • In an increasingly diversified global market, how does telemarketers’ nationality (accent) affect customer response?
  • Analyze the efficiency and profitability of internet marketing as a direct marketing strategy.
  • Do customers understand how to defend themselves against questionable direct marketing strategies of social media marketing companies?
  • What influence does the message length have on direct marketing messages? A comparison between online and offline media
  • Assessing the importance of consumer data and privacy in direct marketing strategies.
  • Can direct internet and social media marketing be used to build customer relationships, or is it just a temporary means to connect with new customers?
  • Can online marketing be used as a more effective technique for a group than for an individual?
  • What are the differences between offline and online prospecting techniques? The UK airline sector is an example.
  • The advantages and disadvantages of direct marketing include the use of SMS and email to communicate with customers.
  • Social media marketing as a tool to attract high-value customers: Benefits and challenges for small businesses.
  • How much force can change current consumer behavior patterns that deviate from society?
  • The impact of cultural differences and foreign influences on decision making.
  • Why do customers stay with Apple Inc. and adhere to global marketing standards? A case study from the market.

Other dissertation topics: Environmental Dissertation Topics   HRM Dissertation Topics

Social Media Marketing Dissertation Topics

In an era where most business transactions and purchases are made online, we cannot undermine the importance and benefits of social media marketing to society. Highlight the use of social media for shopping and influencer marketing. Here is a list of SMM Dissertation topics for your review;

  • Are we breaking US law using Facebook’s marketplace when working with this digital marketing platform?
  • The discovery of Twitter: Should microblogs be a basis for customer discounts and exclusive notifications?
  • Why is Facebook discussed more often than other platforms in the context of social media marketing?
  • Should large companies use youth-oriented social media such as Instagram and TikTok?
  • The social media copyright debate: What are the pros and cons of posting online, using memes and graphics that are freely available online?
  • Why should marketers exercise caution when using various posts and comments on social media due to the risks associated with user-generated content?
  • What benefits and pleasures make beauty brands’ social media content offer?
  • An examination of food brands’ Instagram posts.
  • A review of Facebook’s positive, unfavorable and negative user comments and how they influence future conversation engagement.
  • Why are practical Facebook apps so much less popular than their amusing counterparts?
  • How do Facebook applications convert users into customers? The relationship between total installs, daily active users and app ratings.
  • An evaluation of the effectiveness of banner ads on different social media platforms? Facebook, Instagram and Twitter are three examples.
  • Is online word-of-mouth more effective than offline word-of-mouth? An investigation of customer comments on the internet.
  • Do social media users behave in the same way as traditional customers?
  • What strategies do non-profit organizations use to carry out marketing activities on Facebook and other social media platforms?
  • What are the main differences/ similarities between the social media presence of the NHS and the CDC in the US?
  • A study on the impact of social media marketing on the popularity of brand posts on Facebook fan pages.
  • Use, barriers and measurement of social media marketing: implications for marketing managers.
  • How can companies use social media marketing to influence their customers’ buying habits?
  • How can social listening help vegan brands with their marketing strategies?

Marketing and Culture Dissertation Topics

Every culture is unique. What is appropriate in one culture may not be applicable in another. For this reason, companies operating in different cultures need to adopt different strategies. Companies must consider the cultural composition of the market before launching a new product.

There is no question that this marketing-related topic deserves study. The following list contains interesting and current dissertation topics in the field of cultures and marketing;

  • What is the impact of innovation and culture on SME performance in Chinese markets?
  • Examining the effectiveness of native advertising in the US, UK and China.
  • What impact does social media have on the corporate culture of the UK fashion industry?
  • How has globalization changed Toyota’s organizational culture around the world?
  • The impact of cross-cultural marketing on businesses, with a particular focus on the FMCG sector.
  • Do values, beliefs, and convictions have an impact on companies around the world?
  • Applying the marketing mix in a multi-cultural society: evaluating any two civilizations.
  • Analyzing the same marketing strategy in different markets can lead to business failure.
  • The impact of cultural diversity on supermarkets in the UK.
  • How do cultural differences affect marketing communication? The situation of Coca-Cola in India
  • How do marketers account for differences in “national” culture between regions? Spanish banks in the Basque and Catalan regions.
  • Does the language have an impact on a brand’s identity? A case of Coca-Cola.
  • Integrating and evaluating regional differences within national marketing culture.
  • How does individuality vs collectivism affect mobile phone sales? The People’s Republic of China is an example.
  • The influence of individuality and collectivism on the purchase of smartphones
  • Can car manufacturers afford to treat customers as one big homogeneous group?
  • How can national culture explain the dominance of Scotch whiskey in the world whiskey market?
  • Analyzing imports and exports to see how culture affects the trade market in the case of General Motors.
  • How can nations use their own culture to help promote their key exports? France’s Champagne serves as an example.
  • Discuss how the marketing environment is analyzed.

Consumer Psychology and Marketing Dissertation Topics

Consumer behaviours, which is a marketing focus, can largely be explained with the help of consumer psychology. It shows how consumers behave in the individual phases of the buying process and what reasons they have for their actions. Marketers can develop and implement communication strategies tailored to specific customer groups based on these psychological profiles.

Below you will find some suggested topics for your marketing dissertation in the fields of marketing and consumer psychology;

  • How does consumer knowledge affect product purchases and purchasing decisions?
  • Impact of bad advertising on customer behaviors.
  • Wall-Mart customers’ perceptions of in-store and online shopping.
  • What motivates customers to buy from Amazon?
  • What are the benefits and advantages of customer reviews on websites?
  • How can companies effectively use Big Data to better understand the psychology of their customers?
  • What do consumers think about green marketing?
  • Understanding consumer psychology will help you create marketing plans that work.
  • What impact do marketing research and planning have on sports marketing?
  • Assessing consumer attitudes and behaviors concerning luxury goods.
  • What impact does bad word of mouth have on a company’s performance?
  • How does gender affect how customers of luxury products process information?
  • What role does motivation play in the buying process? An overview of the UK market for mobile phone ringtones.
  • How does the gender of luxury product buyers affect selective bias?
  • What role does education play in functional internet advertising?
  • Do attitudes and beliefs’ importance differ for low and high-involvement goods?
  • How does gender affect the way people buy luxury products online?
  • What influence does social media have on the buying habits of luxury products in the fashion industry?
  • An analysis of consumer psychology, attitudes, and the marketing of fashion goods
  • What do consumers think of Burberry’s digital marketing efforts?

Marketing Ethics Dissertation Topics

A challenging issue in the field of marketing is marketing ethics. Marketers should consider marketing ethics when trying to develop successful and profitable marketing campaigns for their companies.

Businesses must adhere to several ethical principles to successfully operate and run marketing campaigns. Any of the following topics could serve as the basis for a dissertation on marketing ethics;

  • What elements distinguish a consumer’s choice of the most and least socially responsible companies?
  • Do marketing campaigns influence customers’ purchasing decisions related to a specific cause?
  • How do companies use PR to recover from consumer boycotts? The situation of Shell and Nestle.
  • Gender inequalities and their impact on perceptions of corporate social responsibility.
  • Building corporate reputation and brand equity through multiple CSR initiatives.
  • The importance of trust in enhancing brand value and corporate reputation through CSR initiatives.
  • Corporate social responsibility and firm performance. An examination of the function of the market environment and marketing competence.
  • The impact of a company’s unethical behaviors on sales: Analysis of ineffective marketing campaigns.
  • The relationship between corporate social responsibility and marketing ethics.
  • How do publicly available codes of conduct affect consumer purchasing decisions? The situations of The Body Shop, Levi’s and Marks & Spencer.
  • How can ethical perceptions and intentions when buying affect consumer behaviors? A comparison of chickens kept in battery cages with those kept outdoors.
  • What is the impact on consumer purchasing behaviors of marketing activities designed with a specific purpose? Starbucks’ Raise a Cup to a Good Cause initiative.
  • What do consumers demand from companies in terms of ethics?
  • How do companies deceive customers into increasing sales of their products, and how does this impact their bottom line?
  • Examining the relationship between corporate social responsibility and marketing ethics.

Also read: Business Ethics Dissertation Topics

Why is it Important to Select the Best Marketing Dissertation Topics

The marketing field is vast and interconnected with many other academic areas, including civil engineering, construction, law and even healthcare. As a marketing student who wants to achieve good grades, developing new ideas and experimenting with established marketing theories is crucial. For this reason, creating a marketing dissertation topic that is clear, rational, and truly addresses a pressing problem prevalent in the industry is critical.

We cannot stress enough how important it is to find a sensitive topic for the study.

If you fail to choose a correct topic, this will affect the amount of time and effort spent on writing your dissertation, as you risk falling into a rejection loop right at the beginning. To develop a topic, consider previous research, consult your supervisor, and get support at this point in your dissertation.

Therefore, when choosing your dissertation topic, it is advisable to make sure that it is original and relevant to the current problems or issues that are interesting enough to warrant further research. Explore marketing topics usually under-researched and step out of your comfort zone. You will be successful if you keep this in mind when researching and considering our marketing suggestions!

How can EssaysUK Help?

Our marketing dissertation experts can suggest several unique and cusotmised marketing topic ideas and examples to help you jumpstart your dissertation project. We also provide several other dissertation services including research proposal writing , dissertation methodology chapter writing , literature review writing , statistical analysis , proofreading and editing , and more.

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Marketing Research Paper Topics

Marketing research paper topics can be wide-ranging and varied. From exploring the impact of digital marketing on consumer behavior to examining the effectiveness of traditional marketing techniques, there are many interesting topics to explore. Additionally, research can be conducted on the use of social media in marketing, the effectiveness of online advertising, or the impact of customer loyalty programs. Other topics may include the effectiveness of product placement in television and movies, the use of celebrity endorsements, or the impact of pricing strategies on consumer behavior. Whatever the topic, research should be conducted in a systematic and organized manner to ensure the most accurate and reliable results.

Marketing Research Paper Topics

How to Select Marketing Research Paper Topics

Choosing the right topic for a marketing research paper can be a daunting task. With so many topics to choose from, it can be difficult to narrow down the choices and decide on the best one for your paper. 

Here are some tips to help you select the perfect topic for your marketing research paper: 

  •  Brainstorm: Take some time to brainstorm and come up with a list of potential topics. Think about the current trends in marketing, the latest research, and any other topics that interest you. 
  •  Research: Once you have a list of potential topics, do some research to narrow down your choices. Read up on the latest marketing research, look for case studies, and talk to industry experts. This will help you gain a better understanding of the topic and determine if it is suitable for your paper. 
  •  Choose a Specific Topic: Once you have narrowed down your choices, choose a specific topic that you can focus on. Make sure that it is interesting and relevant to your research. 
  •  Consider Your Audience: When selecting a topic, consider who your audience is and what they would be interested in reading about. This will help you choose a topic that is engaging and relevant to your audience. 
  • Ask for Help: If you are still having trouble selecting a topic, don’t be afraid to ask for help. Talk to your professor or mentor and get their input on which topic would be best for your paper .  

By following these tips, you can easily select the perfect topic for your marketing research paper. Good luck!

List of Marketing Research Paper Topics

Marketing research is an important tool for businesses to gain insight into the needs of their customers and the market as a whole. Having a comprehensive list of marketing research paper topics can help businesses stay up-to-date on the latest trends and strategies. This list of topics includes a variety of topics related to marketing research, such as consumer behavior, market segmentation, competitive analysis, product development, and more. Each topic provides an opportunity to explore the various aspects of marketing research and gain a better understanding of the industry. With this list of topics, businesses can stay informed and develop the best strategies to reach their target audience. 

  • Consumer Behavior
  • Market Segmentation
  • Competitive Analysis
  • Product Development
  • Brand Positioning
  • Advertising Strategies
  • Social Media Marketing
  • Market Research Techniques
  • Consumer Attitudes
  • International Marketing
  • Market Trends
  • Pricing Strategies
  • Customer Relationship Management
  • Digital Marketing
  • Market Forecasting
  • Market Share Analysis
  • Product Life Cycle
  • Market Entry Strategies
  • Market Sizing
  • Customer Satisfaction

Digital Marketing Topics for Research Papers 

  • The Impact of Digital Marketing on Brand Awareness
  • The Role of Social Media in Digital Marketing
  • The Effectiveness of Digital Advertising
  • The Impact of Mobile Technology on Digital Marketing
  • The Role of Search Engine Optimization in Digital Marketing
  • The Use of Big Data in Digital Marketing
  • The Impact of Digital Marketing on Customer Engagement
  • The Role of Content Marketing in Digital Marketing
  • The Effectiveness of Digital Marketing Strategies
  • The Impact of Digital Marketing on Consumer Behaviour
  • The Role of Artificial Intelligence in Digital Marketing
  • The Use of Video in Digital Marketing
  • The Impact of Digital Marketing on Sales
  • The Role of Influencer Marketing in Digital Marketing
  • The Effectiveness of Email Marketing
  • The Impact of Digital Marketing on Customer Retention
  • The Role of Social Media Analytics in Digital Marketing
  • The Use of Voice Search in Digital Marketing
  • The Impact of Digital Marketing on ROI
  • The Role of Automation in Digital Marketing

Content Marketing Topics

  • Create a content calendar
  • Develop a content strategy
  • Leverage social media
  • Utilize influencer marketing
  • Focus on customer experience
  • Incorporate video content
  • Optimize content for SEO
  • Use interactive content
  • Invest in content marketing tools
  • Create a content hub
  • Develop a content marketing plan
  • Generate leads with content
  • Analyze content performance
  • Repurpose content
  • Measure content ROI
  • Create content for different stages of the customer journey
  • Use content to build relationships
  • Create content for different platforms
  • Create content for different personas
  • Leverage user-generated content

Strategic Marketing Problems 

  • Defining the Target Market : One of the most important strategic marketing problems is defining the target market. Companies must identify who their target market is and how to reach them. This requires research, analysis, and understanding of the customer base.
  • Developing an Effective Marketing Strategy : Developing an effective marketing strategy is essential to success. Companies must determine the best way to reach their target market, create a plan of action, and measure the results.
  • Establishing a Brand Identity : Establishing a strong brand identity is key to success. Companies must create a unique and recognizable brand that resonates with their target market.
  • Creating an Effective Advertising Campaign : Advertising is a key component of marketing. Companies must create an effective advertising campaign that resonates with their target market and drives sales.
  • Leveraging Social Media : Social media is an important tool for marketing. Companies must leverage social media to reach their target market, create brand awareness, and drive sales.
  • Measuring the Results of Marketing Efforts : Companies must measure the results of their marketing efforts to ensure they are achieving their goals. This requires tracking metrics such as website traffic, conversions, and sales.
  • Optimizing the Customer Experience : Optimizing the customer experience is essential to success. Companies must create a positive customer experience that leads to loyalty and repeat business.
  • Developing a Mobile Strategy : Developing a mobile strategy is essential in today’s world. Companies must create a mobile-friendly website and develop mobile apps to reach their target market.
  • Creating Content That Resonates : Content is key to marketing success. Companies must create content that resonates with their target market and drives engagement.
  • Utilizing Data and Analytics : Data and analytics are essential to success. Companies must utilize data and analytics to understand their target market, optimize their marketing efforts, and measure the results.
  • Managing the Customer Lifecycle : Managing the customer lifecycle is essential to success. Companies must create a customer journey that leads to loyalty and repeat business. 
  • Developing an Omni-Channel Strategy : Developing an omni-channel strategy is essential in today’s world. Companies must create a seamless experience across all channels to reach their target market.
  • Establishing a Budget : Establishing a budget is essential to success. Companies must determine how much they can afford to spend on marketing and allocate resources accordingly.
  • Utilizing Automation : Automation is a key component of marketing. Companies must utilize automation to streamline processes and increase efficiency.
  • Creating a Personalized Experience : Creating a personalized experience is essential to success. Companies must create a personalized experience that resonates with their target market and drives sales.
  • Implementing a CRM System : Implementing a CRM system is essential to success. Companies must utilize a CRM system to track customer data, manage relationships, and measure the results of their marketing efforts.
  • Developing an Influencer Strategy : Developing an influencer strategy is essential in today’s world. Companies must identify influencers that resonate with their target market and create a plan of action to leverage their influence.
  • Utilizing Digital Advertising : Digital advertising is a key component of marketing. Companies must utilize digital advertising to reach their target market and drive sales.
  • Creating a Unique Selling Proposition : Creating a unique selling proposition is essential to success. Companies must create a unique value proposition that resonates with their target market and sets them apart from the competition.
  • Establishing a Measurement System : Establishing a measurement system is essential to success. Companies must create a system to measure the results of their marketing efforts and track progress.

Marketing Presentation Topics 

  • The Benefits of Social Media Marketing : Social media is an incredibly powerful tool for businesses of all sizes. This presentation will explore the various ways that companies can use social media to their advantage, from increasing brand awareness to driving sales.
  • Content Marketing Strategies : Content marketing is a great way to engage with customers and build relationships. This presentation will look at the various strategies businesses can use to create content that resonates with their target audience.
  • Digital Advertising : Digital advertising is a great way to reach a large number of potential customers. This presentation will explore the different types of digital advertising, from display ads to search engine marketing.
  • Email Marketing : Email marketing is still an effective way to reach customers and build relationships. This presentation will look at the various strategies businesses can use to create effective email campaigns.
  • Influencer Marketing : Influencer marketing is a great way to reach a large, engaged audience. This presentation will explore the different types of influencers, from celebrities to micro-influencers, and the various strategies businesses can use to work with them. 
  • Mobile Marketing : Mobile marketing is an incredibly powerful tool for businesses of all sizes. This presentation will look at the various strategies businesses can use to reach their target audience on mobile devices.
  • Search Engine Optimization : Search engine optimization (SEO) is an important part of any digital marketing strategy. This presentation will explore the various strategies businesses can use to optimize their website for search engines.
  • Video Marketing : Video marketing is a great way to engage with customers and build relationships. This presentation will look at the various strategies businesses can use to create effective videos that resonate with their target audience.
  • Visual Content Marketing : Visual content is a great way to engage with customers and build relationships. This presentation will explore the various strategies businesses can use to create visual content that resonates with their target audience.
  • Voice Search Optimization : Voice search is becoming increasingly popular, and businesses need to optimize their websites for voice search. This presentation will look at the various strategies businesses can use to optimize their website for voice search.

Current Marketing Issues 

  • Marketing is an ever-evolving field, and staying on top of the latest trends and challenges is essential for success.
  • Here are the top 10 current marketing issues:
  • Data Privacy: With the introduction of GDPR and other data privacy regulations, marketers must ensure they are compliant with all laws and regulations.
  • Social Media: Social media is a powerful tool for marketing, but it can also be a double-edged sword. Marketers must be careful to use social media in an ethical and responsible way.
  • Personalization: Consumers expect personalized experiences, and marketers must be able to deliver.
  • Content Marketing: Content marketing is essential for building brand awareness and engaging customers.
  • AI and Automation: AI and automation are becoming increasingly important for marketing, but marketers must be careful not to over-automate.
  • Measurement and Analytics: Marketers must be able to measure and analyze their campaigns to ensure they are successful.
  • Multi-Channel Marketing: Consumers are using multiple channels to interact with brands, and marketers must be able to reach them on all platforms.
  • Customer Experience: Customer experience is becoming increasingly important, and marketers must be able to deliver a seamless experience across all touchpoints.
  • Mobile Marketing: Mobile marketing is essential for reaching customers on the go, and marketers must be able to deliver a great mobile experience.
  • Influencer Marketing: Influencer marketing is a powerful tool for reaching new audiences, but marketers must be careful to work with influencers who are a good fit for their brand.

The conclusion of a marketing research paper is an important part of the overall paper. It is the last chance to make a lasting impression on the reader and to summarize the key points of the paper. A good conclusion should be concise and clear, and should provide a summary of the main points discussed in the paper. It should also provide a call to action for the reader, such as a recommendation for further research or a suggestion for future marketing strategies. By providing a strong conclusion, the author can ensure that the reader has a clear understanding of the paper’s main points and can take away valuable information from the paper.

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370+ Best Marketing Research Topics & Ideas for Students to Consider

Marketing Research Topics

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Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics. 

This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!

What Are Marketing Research Topics?

In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.

Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another. 

These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.

Branches of Marketing Topics

Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:

  • Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
  • Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
  • Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
  • Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
  • Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.

How to Choose a Marketing Research Topic?

Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.

So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources. 

With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :

  • Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
  • Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
  • Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
  • Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
  • Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?

Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.

List of Marketing Research Topics & Ideas 

We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!

  • Engaging Gen Z through social media marketing.
  • Challenges and opportunities in influencer marketing.
  • Ethical boundaries in digital advertising.
  • Rise of voice search: Impact on SEO.
  • Sustainable marketing: Beyond a trend?
  • Navigating cultural differences in international marketing.
  • AI and personalization in digital marketing.
  • Consumer behavior in online vs. offline shopping.
  • Impact of viral marketing on brand awareness.
  • Neuromarketing: Exploring the consumer's mind.
  • The role of AR and VR in enhancing consumer experience.
  • Branding in the age of social movements.
  • Efficacy of content marketing in B2B sectors.
  • Emotional marketing: Manipulation or genuine connection?
  • Privacy concerns in data-driven marketing.

Good Marketing Research Topics

Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!

  • Measuring the impact of customer reviews on sales.
  • Gamification as a marketing strategy: Pros and cons.
  • How color psychology influences branding?
  • Experiential marketing: A new customer engagement strategy.
  • How does social responsibility improve brand image?
  • Celebrity endorsements: Effective or outdated?
  • Ethical implications of neuromarketing.
  • Green marketing: Just a trend or a sustainable strategy?
  • Impact of humorous advertising on brand recall.
  • Local SEO strategies for small businesses.
  • How storytelling boosts content marketing success?
  • Role of AI in predicting consumer behavior.
  • Effects of scarcity tactics in e-commerce.
  • Mobile marketing trends shaping the future.
  • Impact of data privacy regulations on digital marketing.

Interesting Marketing Research Topics

Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.

  • Using virtual reality for product demonstrations.
  • Impact of emotional appeals in advertising.
  • How does nostalgia influence consumer choices?
  • Role of chatbots in improving customer service.
  • Leveraging user-generated content for brand promotion.
  • Social media's role in crisis management.
  • Role of big data in personalized advertising.
  • Is there a backlash against intrusive online ads?
  • Psychology behind successful loyalty programs.
  • Impact of culture on global advertising strategies.
  • Influencers vs. celebrity endorsements: Which is more effective?
  • Ethical implications of predictive analytics in targeting consumers.
  • Effectiveness of cause marketing in boosting sales.
  • Role of augmented reality in enhancing shopping experiences.
  • Strategies for improving online customer engagement.

Best Marketing Research Topics

What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!

  • Influence of virtual reality on consumer experiences.
  • Power of storytelling in brand building.
  • How does sustainability shape consumer choices?
  • Impact of memes on online brand promotion.
  • Role of blockchain in ensuring ad transparency.
  • Emotional intelligence in customer service: Is it crucial?
  • Does user-generated content boost trust in brands?
  • Social media's impact on body image: A concern for advertisers?
  • Role of data analytics in shaping promotional strategies.
  • Ethics in advertising: How far can shock tactics go?
  • Evolving consumer expectations in the era of personalization .
  • What drives the success of viral ads?
  • How does color influence brand recognition ?
  • Impact of artificial intelligence on consumer data collection.
  • Strategies to counter negative publicity on social media.

New Research Topics in Marketing

As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.

  • Role of voice assistants in shaping buyer behavior.
  • Exploring the ethics of using AI in advertising.
  • Omnichannel retailing: A shift in consumer shopping experience?
  • Role of podcasts in influencing consumer behavior.
  • How does virtual reality reshape shopping experiences?
  • Personalization vs. privacy: A growing concern in digital advertising?
  • Use of drone technology for product delivery.
  • Impact of artificial intelligence on customer segmentation.
  • Role of WhatsApp chatbots in e-commerce: Do they enhance customer satisfaction?
  • How does mobile payment influence consumer buying behavior?
  • Influencer marketing in the age of fake followers.
  • The rise of shoppable posts in social media.
  • Exploring the potential of augmented reality in product visualization.
  • How do data breaches affect brand trust?
  • Impact of social media algorithms on content visibility.

Controversial Topics in Marketing

Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about. 

And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!

  • Has the rise of ad-blockers signified failure in digital advertising?
  • Deceptive marketing tactics: Where is the line drawn?
  • Does native advertising compromise journalistic integrity?
  • Ethical dilemmas of data mining in personalized marketing.
  • Use of sexual imagery in advertising: Effective or exploitative?
  • Neuromarketing: Intriguing science or manipulative strategy?
  • Are shock tactics in advertising crossing the line?
  • Role of consumerism in environmental degradation.
  • Negative impacts of beauty standards perpetuated by ads.
  • Is manipulation an inherent part of marketing?
  • Stereotypes in advertising : Harmless categorizing or dangerous bias?
  • Social media marketing to children: Ethical or exploitative?
  • Are privacy concerns leading to a decline in personalized advertising?
  • Does influencer marketing promote unrealistic lifestyle expectations?
  • Is greenwashing a consequence of sustainability trends in marketing?

Marketing Topics & Ideas for Students

Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!

Marketing Research Topics for College Students

College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.

  • Subliminal advertising : Myth or reality?
  • Impact of music in retail environments on consumer behavior.
  • The role of humor in successful ad campaigns.
  • Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
  • Push vs. pull marketing strategies : Which works better?
  • Marketing campaigns that changed public opinion.
  • Celebrity scandals: A death knell for brand image?
  • Influence of packaging design on purchase decisions.
  • The role of color psychology in food marketing.
  • Impact of customer relationship management (CRM) on customer loyalty.
  • Are loyalty programs effective in retaining customers?
  • The role of social proof in online sales.
  • How cultural factors influence buying decisions.
  • Word-of-mouth marketing in the digital age.
  • The effect of customer service quality on brand loyalty.

Marketing Research Topics for University Students

As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.

  • How globalization shapes brand strategies.
  • Is corporate social responsibility just a trend or a necessity?
  • The influence of economic downturns on consumer behavior.
  • Emotional connections: Are they key in fostering customer loyalty?
  • Understanding the ' Halo Effect ' in brand perceptions.
  • Lessons learned from cross-cultural promotional blunders.
  • Exploring the psychology behind pricing strategies.
  • The role of neurolinguistic programming in persuasive messaging.
  • How sensory experiences enhance customer interactions.
  • Nudging consumer behavior: Is it ethical?
  • The impact of data analytics on strategic decision-making.
  • Unraveling the gender stereotypes present in commercials.
  • Assessing the effectiveness of ambush promotional strategies.
  • How does ethical branding improve a company's image?
  • Tracing the evolution and impact of guerrilla promotional strategies.

Marketing Research Topics by Category

As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.

Digital Marketing Research Topics

Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:

  • Role of artificial intelligence in customer segmentation.
  • Does video content really boost online engagement?
  • Potential of augmented reality for product visualization .
  • Understanding consumer trust in online reviews.
  • Effectiveness of mobile apps in customer retention.
  • Future of email promotion in social media era.
  • Role of SEO in driving organic traffic.
  • Impact of page loading speed on bounce rates.
  • Online sales: Does free shipping enhance conversion rates?
  • Influencer collaboration vs paid advertising : What offers better ROI?
  • Impact of personalization on e-commerce conversion rates.
  • Importance of responsive design in user experience.
  • Is social proof essential for online sales conversion?
  • Podcasts as a promotional tool: How effective are they?
  • Evolution of privacy laws and its impact on online data collection.

Strategic Marketing Research Problems Topics

Global brand strategies with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:

  • Impact of poor internal communication on marketing strategy.
  • Aligning brand identity with customer perceptions.
  • Challenges in establishing a global brand strategy .
  • Role of competitive intelligence in shaping business strategy.
  • Impact of poor customer service on brand loyalty.
  • Mergers and acquisitions.
  • Role of organizational culture in strategy implementation.
  • Navigating the risks of product diversification.
  • Coping with increased price competition in saturated markets .
  • Impact of supply chain disruptions on product availability.
  • Overcoming barriers in implementing green business practices.
  • Strategies for maintaining brand relevance in fast-paced markets.
  • How does a changing regulatory environment impact strategy formulation?
  • Importance of innovation in maintaining a competitive edge.
  • Balancing profit margins and customer satisfaction in pricing strategy.

Social Media Marketing Research Paper Topics

It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.

  • The rise of TikTok: Understanding its business appeal.
  • How does Instagram's 'Shop Now' feature affect consumer behavior?
  • The role of LinkedIn in B2B lead generation.
  • Assessing the influence of Twitter's character limit on message effectiveness.
  • Exploring Facebook's 'Reactions' and their impact on brand engagement.
  • Potential of Pinterest for visual brand storytelling.
  • Snapchat's 'Story' feature: A boon for experiential branding?
  • The impact of YouTube influencers on purchase decisions.
  • Understanding the role of social listening in reputation management.
  • Virality on social platforms: A calculated strategy or pure luck?
  • Live streams as a tool for real-time audience engagement.
  • The ethics of social media data mining.
  • User-generated content: An untapped branding tool?
  • Role of social platforms in crisis communication.
  • Analyzing the popularity of unboxing videos on social media.

>> More ideas: Social Media Research Paper Topics

Content Marketing Research Topic Ideas

Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:

  • Evaluating the impact of blog posts on SEO.
  • Long-form vs short-form content: What's more engaging?
  • Infographics: A tool for simplifying complex information.
  • Podcasts: A rising star in information dissemination?
  • Understanding the role of eBooks in lead generation.
  • Is interactive content the future of customer engagement?
  • Webinars: Are they still relevant in the age of short videos?
  • White papers: Their influence on decision-making in B2B.
  • How does user-generated content shape brand perception?
  • The rise and role of meme culture in content strategy.
  • Storytelling in branding: Fad or fundamental?
  • Exploring the trend of episodic content in audience retention.
  • Role of content curation in demonstrating industry thought leadership.
  • Using case studies as social proof in conversion strategy.
  • The impact of voice search on content creation.

Marketing Research Topics in Consumer Behavior

Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

  • Environmental concerns and their role in purchase decisions.
  • Family influence on children's brand preferences.
  • Celebrity endorsements and their impact on consumer trust.
  • Psychological triggers and implications of impulse buying.
  • Loyalty programs and their influence on repeat purchases .
  • Brand image and its effect on product evaluation.
  • Role nostalgia plays in purchase decisions.
  • Psychology behind buying 'limited edition' items.
  • Color and its impact on consumer perceptions and behaviors.
  • Music's influence on shopper mood and behavior in stores.
  • 'Made locally' label's effect on consumer choice.
  • Fear of missing out (FOMO) in online buying.
  • Customer reviews and their impact on online shopping behavior.
  • Social media's influence on body image and related product choices.
  • Paradox of choice: More selection leading to less satisfaction?

B2B Marketing Project Topics

Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:

  • Impact of digital transformation on business sales.
  • LinkedIn's role in lead generation for businesses.
  • Efficacy of email marketing in business transactions.
  • Chatbots: Enhancing customer service in business marketing?
  • Necessity of personalization in business marketing.
  • Influence of webinars in generating leads for businesses.
  • Understanding influencer marketing in a business context.
  • Ethical issues in data collection for business marketing.
  • A deep-dive into account-based marketing strategies .
  • Role of predictive analytics in business marketing.
  • Marketing strategies designed for small businesses.
  • Overcoming challenges in business branding.
  • Efficacy of content marketing in a business context.
  • Implications of GDPR on business marketing.
  • Emerging trends in business marketing.

>> View more: Business Topics to Write About

International Marketing Research Topics

International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:

  • Cultural nuances and their impact on advertising strategies.
  • Cross-border e-commerce: Growth and challenges.
  • Exploring the role of localization in global branding.
  • Understanding tariff wars and their impact on marketing strategies.
  • Influence of political climate on international marketing decisions.
  • International public relations: A comparative study.
  • Social media and its role in global product launches.
  • A study of emerging markets and their attractiveness for marketers.
  • International consumer behavior: Similarities and differences.
  • Localization vs. standardization in global marketing.
  • Case study: Successful global rebranding campaigns.
  • Impact of Brexit on European marketing strategies.
  • Green marketing practices across the globe.
  • International market segmentation and targeting strategies.
  • International marketing ethics: A cross-cultural analysis.

Real Estate Marketing Research Topics

Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:

  • Marketing luxury apartments: Challenges and solutions.
  • Selling residential properties in a buyer's market.
  • How social media influences property buying decisions.
  • Effectively marketing rental properties in competitive markets.
  • Marketing strategies for eco-friendly homes.
  • Role staging plays in promoting properties.
  • Drones: The new trend in real estate showcasing.
  • Advertising strategies in rapidly urbanizing areas.
  • Promoting properties through influencer partnerships.
  • Customer reviews' impact on online property listings.
  • Neighborhood branding's influence on real estate sales.
  • Online vs offline property promotion: A comparative study.
  • Comparing marketing strategies: Luxury versus budget properties.
  • Marketing properties during economic downturns.
  • Digital marketing best practices for property agents.

Marketing Research Paper Topics in Distribution

The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.

  • Impact on sales: Direct vs indirect distribution methods.
  • Influencing factors in selecting distribution channels.
  • E-commerce's revolutionizing role in product distribution.
  • Case study: Successful distribution strategies in retail.
  • Drones and future delivery systems: A feasibility study.
  • Role big data plays in optimizing distribution channels.
  • How sustainable practices influence distribution strategies.
  • Importance customer convenience plays in distribution planning.
  • Overcoming distribution challenges in rural areas.
  • Examining the relationship: Distribution strategies and market share.
  • AI's role in streamlining distribution processes.
  • Omnichannel distribution: A necessity or a luxury?
  • Importance distribution planning plays in new product launches.
  • Distribution's role in creating a competitive advantage.
  • Changes in distribution strategies due to the pandemic.

Neuromarketing Research Topics

Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:

  • Influence of colors on consumer decision making.
  • How product placement impacts buying behavior.
  • Emotional triggers in advertising: An analysis.
  • Consumer responses to sensory branding .
  • Impacting purchase decisions with visual illusions.
  • Role of auditory cues in product preference.
  • Influence of olfactory cues on consumer behavior.
  • Celebrity endorsements and neural responses.
  • Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
  • Effects of negative emotion on impulse buying .
  • Role neurolinguistics plays in shaping consumer opinions.
  • Neuromarketing strategies for personalized advertising.
  • Video vs. image ads: A comparative neuromarketing study.
  • Assessing effectiveness of humor in ads: A neuroscientific approach.
  • How storytelling in marketing sways the consumer's brain.

>> View more: Psychology Paper Topics

Influencer Marketing Topics for Research

Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:

  • Measuring return on investment in influencer marketing.
  • How micro-influencers impact small business growth.
  • Authenticity versus promotion: Striking a balance.
  • Ethics in influencer marketing: A critical review.
  • Power social media influencers hold over consumer behavior.
  • Video blogging and brand visibility.
  • Effect of influencer-led contests on audience engagement.
  • Does influencer reputation affect brand perception?
  • Celebrity versus non-celebrity influencers: Who wins?
  • Impact of influencer gender on audience engagement.
  • Fashion influencers and their role in brand awareness.
  • Fitness influencers: Inspiring or creating pressure?
  • Role influencers play in promoting sustainable products.
  • Influencers and crisis management: A case study approach.
  • Influencer partnerships: Temporary boost or long-term gain?

Ethical Marketing Research Paper Topics

Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

  • Honesty in advertising: A lost art?
  • Exploring fairness in competitive marketing practices.
  • Corporate social responsibility: Marketing strategy or ethical obligation?
  • Greenwashing: Misleading environmental claims in advertising.
  • Privacy and data collection: An ethical debate.
  • Ethical implications in children's advertising.
  • Body positivity and marketing: Strides and stumbles.
  • Cultural sensitivity in international marketing campaigns .
  • Animal rights and marketing: Exploring ethical considerations.
  • Influence of ethical claims on consumer perception.
  • False advertising: Consequences and solutions.
  • Ethical dimensions in influencer partnerships.
  • Human rights issues in marketing.
  • Health claims in food advertising: Fact or fiction?
  • Role of ethics in pharmaceutical marketing.

Integrated Marketing Communication Research Topics

Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :

  • Role of social media in IMC strategy.
  • IMC impact on customer loyalty.
  • Public relations in an IMC context.
  • Online-offline IMC strategies: A comparative study.
  • Influencer endorsements in IMC: Effectiveness assessment.
  • IMC in non-profit organizations: An exploratory study.
  • Impact of IMC on brand equity.
  • Event sponsorship in IMC plans.
  • IMC strategy for launching new products.
  • Role of IMC in crisis management.
  • Digital transformation and its influence on IMC.
  • IMC in enhancing customer relationships.
  • AI and IMC: A synergy exploration.
  • IMC for sustainable product marketing.
  • Evaluating IMC success: Metrics and measurement methods.

Marketing Analytics Research Topics

Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:

  • Social media data: A gold mine for marketers?
  • Predictive analytics in customer retention strategies.
  • Quantifying influencer marketing: Metrics that matter.
  • Role of big data in personalized branding.
  • Real-time analytics in optimizing marketing campaigns.
  • Analytics in content marketing: Determining success.
  • AI-powered marketing analytics: Boon or bane?
  • Sentiment analysis in brand perception.
  • Location-based analytics in mobile branding.
  • Web analytics: Decoding customer online behavior.
  • Customer segmentation through data analytics.
  • ROI calculation in digital marketing.
  • Analyzing customer journey with cross-channel analytics.
  • Leveraging analytics for email marketing.
  • Voice search analytics: Future brand promotion tool?

Sport Marketing Topics to Write About

Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:

  • Social media's role in popularizing sport events.
  • Fan engagement in a digital age.
  • Impact of athlete endorsements on brand perception.
  • Sustainability initiatives in the sports world.
  • Leveraging virtual reality for improved fan experiences.
  • Esports' influence on traditional sports promotion.
  • Strategy shifts for supporting women's sports leagues.
  • Analyzing the dynamics of sports sponsorship deals.
  • Successful merchandising tactics for sports teams.
  • Team performance and its influence on merchandise sales.
  • Sports events as a tool for promoting tourism.
  • Accessibility in sports venues: Implications for fan inclusion.
  • Personal branding strategies for athletes.
  • Controversy's role in athlete endorsements.
  • Mobile trends shaping the sports industry.

Extra Marketing Research Paper Topics

Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.

Marketing Presentation Topics

Presentations on marketing concepts can illuminate the strategies behind successful advertising campaigns, brand positioning, and customer engagement. These unique and original topics will provide an interesting spin on conventional marketing subjects:

  • Humanizing artificial intelligence in customer relations.
  • Role of silent films in modern advertising.
  • Using quantum computing to optimize marketing efforts.
  • Neural networks in predicting consumer behavior.
  • Astral marketing: Leveraging astrology in branding.
  • Biophilic elements in retail space design.
  • Gamification in non-gaming brand experiences.
  • Marketing possibilities in metaverse.
  • Cybersecurity's influence on digital consumer trust.
  • Marketing potential of brain-computer interfaces.
  • Implementing circular economy principles in product promotion.
  • Micro-moments: Capitalizing on instant decision making.
  • Haptic technology's potential in experiential marketing.
  • Role of digital twins in customer profiling.
  • Impact of space tourism on brand partnerships.

Marketing Thesis Topics

Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations:

  • Emotional algorithms: Predicting consumer behavior through AI.
  • Phygital retail : Blending physical and digital shopping experiences.
  • Impact of blockchain technology on consumer trust in digital marketing.
  • Sensory branding in virtual reality environments.
  • Leveraging neuromorphic engineering for personalized marketing.
  • Ethical implications of using deepfake technology in advertising.
  • Quantum computing's potential impact on big data analytics.
  • The role of immersive technology in shaping luxury brand experiences.
  • Micro-personalization: Exploring marketing's hyper-customized future.
  • Bio-adaptive marketing: The next frontier in personalization?
  • Implications of facial recognition technology on privacy and marketing ethics.
  • Exploring the marketing potential of Internet of Behaviors (IoB) .
  • Edge computing's influence on real-time marketing strategies.
  • Use of augmented intelligence in predicting consumer life cycle.
  • Leveraging satellite technology for geolocation-based marketing.

Bottom Line on Marketing Topics for Research Papers

The marketing research paper topics and ideas attached above provide a great starting point for your project. But don't be afraid to address other angles related to the subject. Whatever you choose to study, make sure you draw clear connections between your sources and your argument. And if you need any help with writing or research, remember to contact our professional academic assistants.


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15 Best Digital Marketing Thesis Topics for Successful Research

15 Best Digital Marketing Thesis Topics for Successful Research

When it comes to digital marketing, choosing the right thesis topic is crucial for successful research. To resonate with consumers and establish high-quality practices, digital marketers need to stay up-to-date with the hottest trends and targeted strategies for building strong brands. In this article, we will provide an overview of 15 innovative and controversial thesis topics that can help writers explore the ever-evolving world of digital marketing.

One of the most important aspects of digital marketing is understanding consumer behavior. By analyzing the online actions and purchasing patterns of consumers, marketers can tailor their strategies to effectively influence and motivate them. Exploring the impact of social media influencers on consumer behavior or studying the effect of packaging on product sales are just a few of the topics where writers can delve into this fascinating area.

Another crucial aspect of digital marketing is content management. Writers can select thesis topics that focus on finding ethical and effective ways to create and distribute content that not only helps a company’s SEO but also engages and resonates with their target audience. From utilizing search engines to implementing strong branding techniques, there are countless topics writers can explore when it comes to content solutions.

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Segmentation and market analysis are also hot topics within digital marketing. Narrowing down target audiences and conducting thorough market research can help digital marketers identify new opportunities and problems. Personalization and building strong customer relationships are key factors in successful digital marketing campaigns, and writers can delve into these areas to discover the best methods for establishing and implementing targeted strategies.

Moreover, with the rise of digital and online platforms, data analytics has become an integral part of marketing strategies. Writers can choose topics that revolve around utilizing analytics tools to gather valuable insights and make data-driven decisions. From customer segmentation to campaign performance analysis, there are many exciting aspects of data analytics that writers can explore in their research.

Best Digital Marketing Thesis Topics

One of the current and relevant topics in digital marketing is the rise of influencers and the impact they have on brand campaigns. Exploring the effectiveness of influencer marketing versus traditional advertising methods can provide valuable insights into building strong and engaging brand campaigns.

Another interesting topic for digital marketing theses is the role of videos in online branding and conversion. Analyzing the effects of video content on consumer experiences, traffic, and conversion rates can help businesses to improve their marketing efforts.

Segmentation and targeting are key components of successful digital marketing strategies. Researching the different segmentation strategies used by businesses and their impact on reaching targeted consumers can provide valuable insights into effective marketing-related thesis topics.

Email marketing is another area of interest for researchers in the field of digital marketing. Analyzing the effectiveness of email campaigns in reaching and engaging consumers, and establishing long-term relationships, can provide businesses with strategies to improve their email marketing efforts.

With the growing emphasis on environmental sustainability, exploring the role of green marketing in digital marketing can be an interesting thesis topic. Analyzing the impact of green marketing on consumer attitudes and behavior can help businesses develop more sustainable and responsible marketing strategies.

The use of technology in international digital marketing is also a relevant and interesting topic for research. Exploring the challenges and opportunities faced by businesses in marketing their products and services internationally can provide valuable insights for marketers.

One controversial and engaging topic for digital marketing theses is the use of controversial content and its effects on brand perception. Analyzing the impact of controversial marketing content on consumers’ attitudes and opinions can help businesses make more informed decisions when developing their marketing strategies.

With the constant evolution of search engines, search engine optimization (SEO) is another important area of research in digital marketing. Analyzing the best practices and strategies for improving website rankings and organic traffic can provide businesses with actionable insights.

Overall, when choosing a digital marketing thesis topic, it is important to select a topic that is both relevant to the current marketing landscape and aligns with your research interests. By exploring the suggested topics and ideas, you can fast-track your research and have a successful dissertation.

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The Role of Social Media Marketing in Driving Customer Engagement

Developing a successful digital marketing strategy involves understanding how social media marketing can drive customer engagement and satisfaction. In today’s fast-paced world, consumers are constantly bombarded with information from various sources and platforms. With social media marketing, businesses have a unique opportunity to cut through the noise by creating engaging and informative content that resonates with their audience.

When writing a dissertation or thesis on marketing-related topics, it is crucial to choose a subject that is both relevant and has enough research data available. The role of social media marketing in driving customer engagement is an excellent topic choice, as it encompasses various aspects of communication, consumer behavior, and brand perception.

Social media marketing involves establishing a presence on popular platforms such as Facebook, Instagram, Twitter, and YouTube. It also includes creating engaging content in the form of videos, blog posts, and interactive posts that prompt consumers to interact and share their views. This presentation allows businesses to showcase their products or services in creative ways, thereby increasing brand awareness and driving sales.

Moreover, by actively listening to their target market on social media, businesses can gather valuable insights into consumer preferences, perceptions, and satisfaction. This data can then be used to inform marketing strategies, product development, and packaging. For example, a sportswear retailer can gather feedback from their social media followers about their preferences for different types of sportswear and use this information to develop new product lines that better align with customer needs.

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In summary, the role of social media marketing in driving customer engagement is a subject worth exploring in depth. It offers a comprehensive overview of the methods and practices involved in engaging with a target market through social media platforms. By analyzing consumer data, retailers and marketers can develop a marketing strategy that is targeted, engaging, and ultimately leads to superior customer satisfaction.

Impact of Influencer Marketing on Brand Awareness and Brand Image

1. increased brand awareness:.

One of the key benefits of influencer marketing is its ability to increase brand awareness. By partnering with influencers who have a dedicated and engaged audience, companies can reach a wide range of potential customers who may not have been aware of their brand previously. Influencers have the ability to create engaging content, such as sponsored posts, videos, or stories, that showcase the company’s products or services to their followers. This exposure helps to increase brand awareness and attracts new customers to the company.

2. Enhanced Brand Image:

Another important aspect of influencer marketing is its impact on brand image. Influencers often have a strong personal brand that resonates with their audience. When they endorse a product or service, their followers perceive it as a recommendation from someone they trust. This association with trusted influencers helps to build credibility for the brand and enhances its image. Moreover, influencers are skilled in creating authentic and relatable content, which can further strengthen the brand’s image and create a positive perception among consumers.

Overall, influencer marketing can be a powerful strategy for companies to establish a strong brand image and increase brand awareness. The influential nature of influencers and their ability to connect with a wide audience make them an ideal choice for companies looking to promote their products or services.

The Effectiveness of Content Marketing in Lead Generation

The power of content marketing.

Content marketing involves the creation and distribution of valuable and relevant content to attract and engage a specific target audience. The main objective of content marketing is to build a strong relationship with potential customers by providing them with valuable information that helps address their needs and pain points. By establishing this connection, businesses can position themselves as trusted authorities and differentiate themselves from competitors.

Content marketing differs from traditional forms of advertising in that it focuses on providing value rather than directly promoting a product or service. By creating informative and engaging content, businesses can attract customers who are actively seeking solutions to their problems.

Lead Generation through Content Marketing

One of the primary goals of content marketing is lead generation. By offering valuable content, businesses can capture the attention of potential customers and encourage them to provide their contact information in exchange for access to additional resources or exclusive content. This enables businesses to build a database of qualified leads who have expressed interest in their products or services.

Content marketing can be highly effective in lead generation for several reasons. First, it allows businesses to target their content to specific audience segments. Through effective segmentation, businesses can tailor their content to address the unique needs and interests of different customer groups. This personalized approach increases the likelihood of capturing leads that are more likely to convert into customers.

Second, content marketing can build trust and credibility with potential customers. By providing valuable and relevant information, businesses can establish themselves as experts in their industry. This perception of authority helps to instill confidence in potential customers, making them more likely to trust and engage with the business.

Implementing a Successful Content Marketing Campaign

To achieve success in content marketing and lead generation, businesses must take a strategic approach. Here are a few key tactics:

1. Define your target audience: Clearly identify the demographics, interests, and pain points of your target audience segments. This will enable you to create content that resonates with them and addresses their specific needs.

2. Select the right content formats: Choose the content formats that are most popular and effective in reaching your target audience. This could include blog posts, videos, social media posts, whitepapers, infographics, and more.

3. Create high-quality content: Invest in producing well-researched, well-written, and visually appealing content. Remember that quality content establishes your brand as a reliable source of information and can help you stand out from competitors.

4. Promote your content: Use social media, email marketing, SEO, and other marketing channels to promote your content and drive traffic to your website. This will increase the visibility of your content and attract more potential leads.

5. Capture leads: Implement lead capture forms or landing pages on your website to collect contact information from interested visitors. Offer valuable incentives, such as exclusive content or discounts, in exchange for their information.

The Role of Artificial Intelligence in Personalized Marketing Campaigns

1. understanding personalized marketing.

Personalized marketing involves the use of data-driven techniques to create targeted advertising campaigns. By analyzing customer behavior and preferences, AI algorithms can identify relevant products and present them to the right audiences. This approach allows marketers to segment their target audience effectively, boosting engagement and sales.

2. AI in Ideation and Campaign Management

AI technology can assist marketers in developing high-quality, data-driven content. It can analyze and interpret vast amounts of data to determine which topics are hot and trending. From there, AI algorithms can aid in selecting the most relevant and engaging topics for marketers to write about. Furthermore, AI can streamline the campaign management process, helping marketers save time and resources.

AI-powered platforms can also fast-track the development process by providing writers with topic suggestions, relevant research, and even writing assistance. This technology enables marketers to create superior content that resonates with their target audience and drives traffic to their website.

3. The Effects of Personalized Marketing

Personalized marketing can have both positive and negative effects on customers and their perceptions of a brand. On one hand, tailoring marketing campaigns to individual customers can foster trust and loyalty. Customers appreciate receiving content that is specifically relevant to their interests and needs.

However, there is a fine line between personalized marketing and unethical practices. Customers may feel threatened or manipulated if they perceive that their privacy is being invaded or if they are bombarded with intrusive advertisements. Marketers must be careful to use AI technology responsibly to avoid crossing these boundaries.

4. Ethical Considerations in Personalized Marketing

As AI continues to evolve, ethical issues surrounding personalized marketing campaigns are becoming more prominent. Marketers have a responsibility to ensure that their use of AI technology remains ethical and respects the privacy of their customers. This includes obtaining customer consent for data collection and ensuring the secure management of that data.

Artificial Intelligence has revolutionized the way marketers approach personalized marketing campaigns. With its ability to analyze vast amounts of data, AI enables marketers to present customers with highly relevant content that drives engagement and sales. However, ethical considerations must always be at the forefront of AI implementation. By adopting responsible and transparent practices, marketers can effectively leverage AI technology while maintaining trust and respect from customers.

Customer Relationship Management in the Digital Era

CRM involves managing customer interactions and understanding their needs and preferences. In the digital age, businesses have access to a wealth of customer data, which can be utilized to personalize marketing efforts and enhance customer engagement. Moreover, with the rise of social media and online platforms, businesses can now interact with customers in real-time, offering instant support and resolving issues promptly.

Exploring the role of CRM in the digital era can be a fascinating topic for a thesis or dissertation in digital marketing. By understanding how businesses can leverage digital channels to enhance CRM, you can develop insights into achieving superior customer satisfaction and loyalty.

Research topics/ideas for your digital marketing thesis on Customer Relationship Management in the Digital Era:

  • The impact of social media on customer relationship management
  • Analyzing the use of CRM analytics to improve customer segmentation and targeting
  • Exploring the effectiveness of personalized content in CRM
  • How digital marketing can help businesses better understand customer behavior
  • The role of customer feedback management in CRM
  • Utilizing CRM in crisis management: A case study of a digital marketing-related crisis
  • Defining the ethical boundaries of CRM in the digital era
  • The effects of green marketing on CRM: A study of environmentally responsible businesses
  • Developing a customer-centric approach to CRM in luxury businesses
  • The future of CRM in the era of artificial intelligence and machine learning
  • Establishing trust and credibility in online CRM
  • The role of digital marketing in achieving customer loyalty
  • Exploring the challenges and opportunities of CRM for small and medium-sized enterprises (SMEs)
  • Analyzing the impact of CRM on the retail industry
  • Capitalizing on SMS marketing as a tool for CRM

By narrowing down your focus and selecting a high-quality research topic, you can contribute to the existing body of knowledge on customer relationship management in the digital era. Your thesis will provide valuable insights and recommendations for businesses looking to optimize their CRM strategies in the digital realm.

Note: The above-listed topics/ideas are meant to inspire and guide your research. Feel free to modify or develop your own unique thesis topic.

What is digital marketing?

Digital marketing refers to the use of electronic devices and digital technologies to promote products or services. It involves various techniques and channels such as social media, email marketing, search engine optimization, content marketing, and online advertising.

What are some popular digital marketing thesis topics?

Some popular digital marketing thesis topics include the impact of social media marketing on consumer behavior, the effectiveness of personalized email marketing, the role of content marketing in brand awareness, the impact of influencer marketing on purchase decision-making, and the use of search engine optimization to increase website traffic.

Are there any specific areas or industries where digital marketing research is more relevant?

Digital marketing research is relevant in almost every industry and area. However, it is particularly important in fields such as e-commerce, online retail, technology, fashion, travel, and hospitality. These industries heavily rely on digital marketing techniques to reach and engage with their target audience.

What are the challenges faced by digital marketers?

Digital marketers face various challenges, including staying updated with the ever-changing digital landscape, being able to track and measure the effectiveness of their campaigns, dealing with increasing competition, ensuring data privacy and security, and keeping up with the constantly evolving consumer behavior.

Can digital marketing research help businesses improve their marketing strategies?

Yes, digital marketing research can greatly help businesses improve their marketing strategies. By studying consumer behavior, analyzing data, and conducting experiments, businesses can gain valuable insights that can guide them in making informed decisions and formulating effective marketing strategies. It allows businesses to understand their target audience better and tailor their marketing efforts to meet their needs and preferences.

Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote products or services and connect with potential customers. It involves various strategies and techniques to drive brand awareness, increase online visibility, and ultimately, generate leads and conversions.

Alex Koliada, PhD

By Alex Koliada, PhD

Alex Koliada, PhD, is a well-known doctor. He is famous for studying aging, genetics, and other medical conditions. He works at the Institute of Food Biotechnology and Genomics. His scientific research has been published in the most reputable international magazines. Alex holds a BA in English and Comparative Literature from the University of Southern California , and a TEFL certification from The Boston Language Institute.

thesis topics for content marketing

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Dissertation Topics in Marketing

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  • Updated on  
  • May 8, 2023

Dissertation Topics in Marketing (1)

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

thesis topics for content marketing

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

Marketing: Dissertation Topics

  • What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
  • To what degree does Caffe Nero’s app foster consumer allegiance?
  • How and why can communication marketing be employed to entice new clients through social elements?
  • How does production variety influence policy patriotism among high and low-contact producers?
  • Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
  • How do entrepreneurs grapple with polygamous behaviour among users?
  • Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
  • Growing policy support through long-value distribution management–an event study of UK health brands.
  • What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
  • An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
  • How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
  • Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

  • Involving communal systems when seeking different markets and developing the market interest.
  • Systems companies use acting on customer boycotts.
  • The job of joint buy in a poor industry.
  • Are modernisations useful in building up the number of clients?
  • The relationship between the geographic position and the nature of a system.
  • The benefits groups get from the customisation of their works.
  • Mobile commerce: its powers and shortcomings.
  • The change in prices on offline and wire markets of properties.
  • How serious is the job of branding in the progress of a business?
  • Are there proper limitations in brand selling plans?
  • What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

  • Altering the Marketing Management. What are the new models, functions, processes, and techniques?
  • Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
  • Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
  • Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
  • Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
  • Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

  • How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
  • Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
  • In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
  • Evaluating the power of vision brands’ direct selling via YouTube.
  • How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
  • Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

  • Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
  • Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
  • The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
  • Customer loyalty – Behaviour or attitude? A mixed-method analysis.
  • The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

  • How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
  • Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
  • A case study: Using digital methods to increase brand salience.
  • Using social media marketing to attract customers to brands of small companies.
  • The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

  • In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
  • The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
  • Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
  • Using social media to reduce the cost of direct marketing
  • Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

  • Native advertising: Exploring its effectiveness in the UK, China, and the US.
  • The effect of culture on marketing communications: The case of Coca-Cola in India
  • How do supermarket chains overcome language differences in Switzerland?
  • Effects of social media on organisational culture in the UK’s fashion industry.
  • How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

  • The case of Apple: How can firms customise their products?
  • The impact of digital marketing innovation on Apple’s performance
  • Pop-up advertisements: Hit or a miss
  • Celebrities and influencers: Have they changed the game of online marketing?
  • Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

  • Can a strong brand image be built through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Advantages and disadvantages of online advertising in international marketing.
  • The Importance of Marketing mix on non-profit organisations.
  • Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
  • Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

  • What drives customers to buy things from Amazon?
  • What are the benefits and advantages of customer internet reviews?
  • What impact do marketing intelligence and planning have on sports marketing?
  • How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
  • What do customers think about green marketing?
  • What are customers’ feelings about Burberry’s digital marketing efforts?
  • What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
  • How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

  • A content analysis of Food brands Instagram posts.
  • The impact of social media marketing on brand loyalty.
  • Instagram, influencer marking and trust – a critical analysis.
  • Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
  • Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

  • How have spam laws improved marketing ethics online?
  • What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
  • The influence of local culture on business ethics of immigrants- A case study of the UK
  • Vegan vs cruelty-free: the politics of labelling and why it matters
  • What factors distinguish a consumer’s choice of most and least socially responsible firms?
  • Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

  • Analysis and determination of consumer buying behaviour for Coca-Cola
  • Critical research on how AI will help make better marketing decisions
  • Brand advertising and political campaigns: a possible interwoven impact?
  • Analysis of how brands exploit impulsive buying
  • Marketing budgets included by BREXIT
  • The effect of COVID-19 on the global economy
  • The decline in organic reach on social media platforms
  • Do people appreciate being click baited into sponsored posts?
  • How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing Research Topics

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating .  So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

 Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

  • An integrative framework for cross-sectional consumer behavioral
  • Self-concept in consumer behavior
  • The significance and measurement of attachment in consumer behavior
  • Luxury goods and sustainability issues
  • Impact of brand equity and consumer behavior
  • The cultural influence of luxury consumption behavior among Italian consumers
  • The evolving behaviors of luxury consumption
  • Coca-Cola customer purchasing behavior: analysis and prediction
  • Consumer responsiveness towards environmental claims for clothing brands
  • A conceptual framework prestige- seeking consumer behavior
  • Symbolism and marketing performance: a theoretical approach
  • Assessment and evaluation of successful and failed instances of luxury marketing techniques
  • A symbolic interactions perspective on the function of products as social stimulants
  • Convergence and divergence in consumer behavior
  • Understanding the consequences of global retailing
  • Dimensions of consumer expertise: mapping a consumption constellation
  • The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
  • A symbolic interactionism perspective on the empirical models of consumer behaviors
  • Sensory marketing strategies and power in advertising
  • The impact of word of mouth and electronic word of mouth on consumer purchase intension

Read Also –

Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

  • Understanding the critical aspects of opportunities and challenges of digital marketing
  • Opportunities and challenges of marketing research in the 21st century
  • Assess digital marketing trends over the last 20 years and the future research directions.
  • A critical review of the effectiveness of internet marketing initiatives
  • A theoretical analysis of digital marketing techniques adopted by startups
  • Accessing the metrics of digital marketing strategies, transformation, trends, and realities
  • Study on digital marketing technique
  • What inspires college students to use Pinterest? A model with consequences for academics and marketers
  • Mapping the international qualitative marketing research
  • Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
  • The significance of Corporate Social Responsibility (CSR) in marketing strategy
  • Conceptualizing influencer marketing as a modern phenomenon in reputation management
  • Analyzing the impact of search engine optimization on web accessibility
  • Addressing marketers’ over-reliance on digital content to boost revenues
  • Digital marketing strategy implementation: examining the digital marketing infrastructure
  • Ethical issues concerned with fundamentals of marketing research: a detailed study
  • Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
  • The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

  • The distribution mechanism in SMEs and large-scale corporations
  • The impact of strategic and tactical causes marketing on brand loyalty among customers
  • Best strategies for incorporating new items into the lifestyles of the targeted clients
  • A comparative analysis of the distribution systems of SMEs and multinational corporations
  • Marketing 4.0: How technological advancements are transforming marketing organizations
  • Distributional channels: understanding and managing the structure of distribution channels
  • Brand manipulation techniques employed by marketers: learning organizational strategies
  • Understanding the sustainability of distributional marketing: an overview
  • Marketing mix modeling of Facebook
  • The distributional and promotional approach of winemakers
  • Identifying distributional changes in the Interactive Digital Media Ecosystem
  • Analyzing the best distribution techniques for new offshore marketing organizations.
  • Market segmentation: issues and perspectives
  • Rediscovering industrial market segmentation
  • The challenges of marketing logistics: Product distribution, Price, and Promotion
  • Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

  • Social media marketing communication: efficiency and usage
  • Incorporating social responsibility and marketing strategy: a critical overview
  • The Most Notable Successes in the history of Social Media Marketing
  • Starbucks marketing analysis: a process that guarantees growth
  • Measuring the visual turn in social media campaigns
  • Social media influence on purchasing decisions: a case study on e-commerce sites
  • The effect of social media marketing on brand loyalty
  • The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

  • Sports marketing: The strategic perspective behind marketing communication
  • Mapping the role of sports marketing in attracting individuals
  • How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
  • Opportunities in sports marketing that are emerging and how to leverage on them
  • The psychology of sports marketing: a critical analysis
  • A handbook on sports marketing and social media
  • Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
  • Using social media to investigate the determinants of consumer reaction to sport marketing
  • Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

  • Essential content marketing strategies for SMEs
  • Understanding a theoretical approach to content marketing for engaging more organic traffic
  • Content marketing in SMEs: significance of entrepreneurial sensemaking
  • Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
  • New opportunities for engaging strong brands on online platforms
  • Canvas’s design school content marketing strategies: exploring strategies
  • Identifying the dynamics of the same content across borders
  • Content marketing strategies for breaking through the clutter and winning more organic traffic
  • The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

  • Policies and attitudes in print media: mapping a consumption constellation
  • Effectiveness of print media industry in this evolving age: an analysis into the implications
  • Analyzing print media advertising in the era of social media
  • Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
  • The influence of print media on millennials and GenY: a comprehensive overview
  • Print media and digital media: a comparative analysis
  • Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
  • Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

  • Importance of customer relationship management: a thorough examination
  • Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
  • Conversion of print media into digital media: taking the Indian market as an example
  • Understanding the social media presence for effective relationship management
  • A strategic framework for customer relationship management
  • Relationship marketing management: a study on issues and challenges of the US market
  • Adopting customer relationship management: from strategy to implementation
  • Storytelling in content management: Using content marketing to create customer connections effectively
  • Relationship marketing in the post-pandemic era: expectations and realities
  • Understanding emotions in relationship marketing: looking backward towards the future
  • Customer gratitude in relationship marketing: a survey of the existing relationship marketing
  • The evolution of relationship marketing

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Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

  • Why are non-profits easier to promote on social media: The significance of warmth and brand representation
  • Non-profit marketing strategies: an exploratory study
  • Marketing in the non-profit organizations
  • Internet presence for NPOs in the current digital era
  • Social event marketing via internet platforms welcomes a new age for non-profit organizations.
  • Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
  • In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
  • The applications of marketing for non-profit organizations
  • Rethinking the framework for marketing strategies for NPOs from a global perspective
  • Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

  • Considerable factors behind a poorly executed market research
  • Strategic marketing management: an overview
  • An exploratory investigation of black Friday deals
  • Inconsistency in service value or communication of products: a social exchange perspective
  • Strategic marketing insights for creating a competitive advantage
  • Contemporary strategic marketing for non-profit organizations
  • Understanding strategic marketing planning for radically new products: an international perspective
  • The international marketing strategy of Starbucks: a case study
  • The theory, practices, and research agendas of strategic marketing planning
  • Determinants and benefits of global product marketing
  • Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
  • Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

  • The negative and positive impacts of advertising on the youth: a research overview
  • Understanding the relationship between advertising and the application of humor
  • The effect of advertising on the recession period
  • Understanding the influence of advertising on consumer behavior
  • Impact of brand advertising on political campaigns
  • An ethical examination of advertising deception
  • Addressing false and misleading advertising: an empirical investigation
  • A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
  • Unethical practices of advertising: a case study of some selective products
  • Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

  • International market entry: a case study on Tim Horton’s
  • Social media as a game changer for global marketing: an overview
  • Global market entry strategies: understanding the internalization approach
  • Marketing athlete’s events across international borders: a comprehensive approach
  • Environmental determinants of international market entry strategies
  • Understanding the international market segmentation: issues and perspectives
  • Financial market development: International evidence
  • Liberalization of capital controls and expansion of the stock market
  • Entrepreneurial businesses’ effectuation and global markets expansion
  • The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

  • The influence of covid-19 on marketing and its philosophy
  • How online marketing assisted companies during the epidemic
  • Pandemic marketing story: Mapping a retailing constellation
  • Long-term vs. short terms marketing approach by businesses: a comprehensive overview
  • Internet marketing during the pandemic: new trends and policies
  • The globalization of the international economy in the post-pandemic decade
  • Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
  • A systematic review of the marketing strategies during and after the pandemic
  • The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

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266 Marketing Dissertation Topics For The Highest Grades

Marketing Dissertation Topics

It is no doubt that marketing is an essential component of everyday life. Whether it is academic institutions, banks, churches, or even social groups, marketing must be involved. As such, college and university students take marketing as a minor or significant. A professor can test different aspects of marketing depending on the course that one is taking. Do you want to develop a fast approach to writing marketing topics with British writers? Read this article to the last dot.

What Are Marketing Dissertation Topics?

Marketing is selling and promoting a service or product. This process includes conducting market research and advertising to tailor the message according to the needs of the consumers.

Marketing is a common field for those taking an MBA course or any other related communications courses. Students in this field will have to know how to write marketing messages with compelling and creative content. Remember that if a marketing topic does not sell, then no one will buy the product.

Marketing topics should be: Catchy and captivating at first sight Identify what is missing and how the company comes in to fill the gap To help the consumers

Most promotional messages only tend to sell a product without the audience in mind. However, a great marketing message will make the consumer feel like part of the product. It should not seem like one that wants to siphon funds out of the consumers.

Students can get impressive marketing topics from:

  • Reputable online sources related to business and marketing
  • Your class lecture notes
  • The old dusty marketing books on your library shelf

Once you get your marketing topic, you will begin sourcing ideas that will inform the content of your paper. The content should center on informative information on the subject. Below are marketing dissertation ideas to make you a champ!

Branding Dissertation Topics

  • The impact of media on brand awareness of new products
  • What is the difference between real quality and perceived quality in branding?
  • Why brand associations may be detrimental in the end
  • The role of brand loyalty in promoting products and services
  • Why football stars are the best brand ambassadors for products
  • Effects of a person marketing more than one brand on a TV station
  • Latest innovation technologies that make branding a lucrative venture
  • The role of using women in brand and marketing of products
  • Why companies should invest more in branding and marketing
  • Discuss why a new brand attracts more excellent consumers in the initial stages
  • Evaluate the effects of using one brand ambassador for long
  • The role of billboards and posters in brand marketing
  • Why the text used in a branding message matters the most
  • Why children should not be brand ambassadors
  • Analyze the factors involved in choosing a brand ambassador
  • What determines the rates for a brand ambassador?
  • How long should a company advertise a new brand?
  • Why is it essential to incorporate theoretical approaches in branding
  • The role of branding on public means of transport in the sales

Digital Marketing Dissertation Topics

  • The role of social media marketing on consumer behavior: A case study of youths
  • How are pop-up advertisements affecting buying behaviors?
  • The effect of YouTube ads on how consumers view products
  • Why the frequency of a digital media marketing message may affect its sales
  • Effects of posters and graphics on digital marketing
  • The role of short notes and color choice in digital marketing
  • How the internet is affecting consumer behaviors for the worst
  • Why it is expensive to use celebrities and influencers in digital marketing
  • Effects of short video ads in digital marketing
  • The effects of automated service messaging on digital marketing
  • Why virtual marketing messages on digital media may not be effective
  • The role of AI in consumer digital marketing
  • Why companies should invest in marketing on their landing pages
  • How to analyze the behavior of consumers in a digital media campaign.
  • Why e-marketing is becoming a pain in the back, especially with promotional emails
  • How to develop better relations with consumers on digital marketing platforms
  • Should physical marketers complement digital marketing campaigns?
  • How to identify the best time for digital marketing campaigns
  • The role of Twitter hashtags in digital marketing campaigns.

Consumer Behaviour Dissertation Topics

  • How companies can identify consumer behaviors and maximize on them
  • Effects of neglecting consumer behavior in marketing
  • Digital tools that can help marketers identify consumer behavior
  • How to gauge the reception of a particular marketing message
  • Why ladies tend to buy more clothes than the men
  • The role of window shopping on the purchase of products: A case of women
  • Why teenagers in urban areas are consumers of technology-related products
  • Effects of selling beauty products to male audiences
  • Why the repetition of marketing messages impacts the consumer behavior
  • Discuss why the adult population does not engage in much buying
  • Why promoting products with controversial celebrities affects their buying behavior
  • Effects of promoting products using indecent language or characters
  • How to build a strong brand online among all audiences
  • The role of product design and brand image on how the audience perceives it
  • How the world wide web is enhancing the outreach of a product
  • How to retain the brand value of the product through innovation
  • What determines the loyalty of a customer to a particular brand?
  • Why it is difficult to market to today’s busy consumers
  • Why masks and other related products are selling in the COVID-19 pandemic

Social Media Marketing Dissertation Ideas

  • The role of Facebook ads in marketing a product to the consumers
  • Why social media marketing is majorly attractive to the young audience
  • Effects of advertising on more than one social media platform
  • The credibility of social media marketing messages in the 21 st century
  • How con artists on social media have made it difficult for buyers to purchase products online
  • How selling in Amazon is transforming social media marketing techniques
  • Discuss the prospects of social media marketing in the face of new technologies
  • The role of an online survey in preparing social media marketing messages
  • Current strategies used by online marketers in the United Kingdom
  • The role of Instagram ineffective social media marketing and branding
  • The role of localization in preparing social media marketing messages
  • How the internet has made global reach by marketers possible
  • The role of social media marketing in demystifying myths about products
  • Effects of perception on online purchasing behaviors
  • How social media marketing improves brand loyalty
  • The role of identity creation in determining online messages
  • Discuss marketing ethics that accompany social media marketing
  • The part of gamification in social media marketing stories
  • The amount of social media presence for global companies

Dissertation Topics In Marketing

  • The evolution of marketing from the 17 th century to date
  • Evaluate the role of the principles of marketing in its practice
  • Discuss why it is essential to have strategic marketing and planning
  • Analyze the scope of marketing for perishable products
  • Discuss the various approaches of marketing in developing countries
  • Compare and contrast between marketing and selling
  • A historical perspective of complex marketing in the 21 st century
  • Discuss the concept of marketing in the 19 th century
  • The role of marketing scholars in determining its practice and success today
  • Discuss the critical role played by Kotler in advancing marketing
  • Effects of viewing marketing from the producers/sellers side
  • Why marketing is essential when the demand of a product exceeds the supply
  • Marketing techniques that help in selling expensive products
  • How to tailor marketing messages to minimize the cost of production
  • Evaluate why the cost of production and a market quantum of profit is essential in marketing
  • Why marketing should deliver the desired products more effectively and efficiently
  • Discuss the role of the consumer’s sovereignty in marketing
  • How to develop marketing messages from customer’s reactions to various product features
  • How to deal with customer complaints in a marketing campaign

Current Marketing Dissertation Ideas

  • The role of coronavirus pandemic in affecting marketing strategies
  • Discuss how the 5 P’s of marketing are transforming with time
  • The role of market segmentation in determining what messages to prepare
  • How targeting and positioning is critical in aggressive marketing
  • Discuss the part of analyzing the marketing environment
  • Evaluate the needs and motivation behind a successful marketing campaign
  • Why group dynamics are essential in identifying the right message for a marketing campaign
  • The role of social surroundings and consumer perception in the current marketing world
  • The role of using ladies in campaign promotions as compared to men
  • Effects of studying consumer behavior, needs, and motivation
  • The part of advertising mix-direct selling on social media
  • Evaluate the role of sales promotion and public relations
  • Why brand evaluation is vital when it comes to identifying new trends in marketing
  • The part of effective communication techniques in marketing
  • How to achieve relationship marketing using social media tools
  • Discuss how cyber and network marketing is affecting the industry
  • Does e-commerce promise a better future for marketers and promoters?
  • Evaluate rural marketing techniques in developing nations
  • What is the relationship between marketing and ethics?

Top Marketing Dissertation Titles

  • Discuss why decision making and organization is critical in marketing
  • Evaluate the role of communication and control process in marketing
  • Why human resource management is essential to marketing
  • How to create solutions that deliver satisfaction to the customers
  • The part of engaging stakeholders in marketing campaigns
  • Evaluate the determinants of advertising, sales promotion, or salesmanship
  • Effectiveness of marketing campaigns that target the global economy
  • The amount of information in creating marketing messages
  • Discuss the key concepts and decisions in marketing in a business environment
  • Evaluate effective marketing strategies for business organizations
  • How to conduct consumer behavior research for use in marketing
  • How to apply marketing principles in decision making in information and other organizations
  • How to develop appropriate marketing strategies for information services
  • Discuss how to apply the marketing concept in identifying and analyzing consumer needs and wants.
  • Evaluate the various marketing management philosophies
  • Discuss the different marketing mix variables in digital marketing
  • What determines the decisions for products, distribution, and prices?
  • Why it is essential to venture into international marketing
  • The role of geography and psychology in determining marketing decisions

Advertising Dissertation Topics

  • Evaluate the effectiveness of concentrated marketing
  • Compare and contrast between differentiated and undifferentiated marketing
  • What is the role of sales forecasting?
  • Why is marketing pervasive across an organization and supply chain?
  • How does marketing make life easier for the consumers?
  • The role of marketing in providing career opportunities
  • How marketing enriches a particular society in various dimensions
  • Ways in which marketing can be entrepreneurial in today’s society
  • The part of Oprah Winfrey’s Show and other ventures in marketing
  • How does marketing expand a firm’s global presence?
  • Discuss the effectiveness of advertising courses in our universities today
  • Why the government has a right to ban advertisements on TV
  • Why heavy advertising increases the sale of products
  • Evaluate the role of political advertising in the UK
  • Why make-up advertisements attract women more
  • How does product placement in a film impact its reception from consumers?
  • Evaluate the features of a non-profit advertisement
  • The role of ads in determining a society’s culture
  • Discuss why it is essential to incorporate qualitative advertising

Hot Marketing Research Topics

  • Why consumer expertise is vital in determining advertising strategies
  • Evaluate factors that affect corporate identity in an international scene
  • Why brand strategy is critical in assessing the progress of a marketing venture
  • The role of content marketing in determining sales
  • Why is digital marketing gaining among the young population?
  • Discuss the role of inbound marketing in appealing to consumer preferences
  • The part of marketing campaign planning in achieving its success
  • Why a market plan and budget is essential in the initial stages
  • Evaluate why a service or product launch is necessary
  • Analyze the various aspects of strategic marketing
  • A case study of campaign examples that led to significant sales
  • Campaign measurement tools for strategic planning of marketing outcomes
  • Analyze the role of competitive positioning in marketing
  • The part of copywriting and graphic design ineffective marketing
  • Why corporate identity matters in marketing strategies
  • Discuss the place of creative development preparing marketing messages
  • Why does customer lifetime value issue in any marketing campaign?
  • Evaluate the role of customer relationship management in marketing
  • Campaign strategies that achieve customer retention

Analytic Consumer Behaviour Dissertation Topics

  • Why is direct mail ordinary in the United States?
  • Evaluate various distribution channels that determine the success of a product
  • Effects of events and trade show on the success of products
  • Effective marketing campaign planning for digital products
  • The role of marketing collateral in advertising strategies
  • Analyze various marketing department procedures in the UK
  • The part of constant messaging as a marketing tool
  • Evaluate the effects of metrics and forecasting in marketing
  • How are partnerships transforming the marketing arena in the 21 st century?
  • Compare and contrast the effectiveness of marketing campaigns in print versus digital media.
  • How Return on Investment determines the marketing strategies
  • How is Search Engine Marketing transforming the practice?
  • The role of TV, radio, and outdoor media in marketing
  • Evaluate the effectiveness of vendors and websites in marketing
  • How does publicity influence the progress of a product online?
  • The role of an effective pricing strategy in marketing
  • How does recruiting affect the marketing of a company?
  • Policies and legislations that transform marketing
  • The role of search engine optimization in marketing products online

Fashion Marketing Dissertation Topics

  • Why fashion marketing techniques are mainly for women
  • Effects of having fashion marketing promotions on social media
  • How to identify potential clients in fashion marketing
  • Describe the role of anticipating the specific fashion needs of the consumers
  • Evaluate the part of predicting, tracking, and creating trends in styles
  • How to forecast sales in a fashion trend cycle
  • How to conceptualize and design fashion products for various audiences
  • How to determine the resources needed for a fashion marketing campaign
  • Logistics involved in the promotion and distribution of fashion products
  • The role of planning the pricing of fashion products
  • How to craft advertisement campaigns for fashion to attract buyers
  • How to create enticing and exciting fashion experiences
  • Effects of advertising fashion products in beauty parlors
  • Marketing techniques necessary for navigating the trendy fashion industry
  • Goal-oriented campaigns for fashion that can attract the young population
  • Evaluate customer behavioral data for fashion campaigns
  • The role of data-driven decisions for fashion campaigns
  • Emerging technologies for marketing campaigns
  • Why an understanding of fabrics is necessary for fashion campaigns

Sports Marketing Dissertation Topics

  • Effects of using footballers as brand ambassadors
  • The role of EURO 2022 in advancing marketing campaign strategies
  • How ticket purchase is an excellent avenue for marketing
  • Evaluate the part of ‘Over the Top’ content in sports advertising
  • How Artificial Intelligence technologies shape sports marketing
  • How to incorporate augmented reality in sports marketing
  • How wearable apparel is vital in sports marketing
  • The role of E-Sports in the marketing of products
  • How betting companies are advertising on sporting platforms
  • How women in sports are advancing sports marketing
  • The part of running a sporting contest on sports marketing and promotion
  • How to retarget contest participants in sports marketing
  • The function of a survey in sports marketing campaigns
  • Evaluate the role of sharing pre-match teaser content on the sale of tickets
  • How does posting behind-the-scenes footage attract more viewers?
  • The role of sports influencers in enhancing sports marketing
  • The part of sharing memorable moments on sports marketing
  • How post live updates of a match determine the number of viewers next time
  • How gambling has affected sports marketing

International Marketing Dissertation Topics

  • The role of relationship marketing in the international space
  • Why direct marketing may not be effective in global marketing
  • Evaluate the various cultures of global marketing
  • The part of online technologies on global marketing
  • How consumer psychology affects global marketing
  • Relationship between global marketing and mobile technologies
  • Ethics in international marketing
  • Generating international customer loyalty
  • Effects of switching costs in international markets
  • Effects of product quality on global marketing
  • Social media and global marketing
  • Small companies and global marketing
  • Effectiveness of online consumer tribes
  • Perceived risks in global marketing
  • Digital international marketing techniques
  • Segmentation and international marketing
  • Innovations for international marketing
  • Corporate social responsibility in international marketing
  • Smartphone apps used in international marketing

MBA Marketing Dissertation Topics

  • Branding and naming
  • Public and media relations
  • Intellectual property
  • Telemarketing
  • Online reputation management
  • Psychological marketing
  • Analytic marketing
  • Affinity marketing
  • Event marketing
  • Cross endorsements
  • Shared incentives in marketing
  • Benefits for consumers
  • Online public relation tools
  • B2B versus H2H marketing
  • Marketing mix strategies
  • Millennial to marketers
  • Marketing mistakes in the 21 st century
  • Psychology of color in marketing
  • How to repackage marketing messages

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Best Marketing Thesis Topics 2022

Your grades could become brighter with a perfectly written thesis topic leading toward a professional thesis . But, we accept that the die to the multidirectional discipline of marketing might put you in a dicey situation, with no idea of where to focus when choosing the topic or what to look for in the topic. So, this makes one thing clear: you don’t need to be guilty or embarrassed by analyzing that you less the ability to write a topic on your own because there are many students in the same boat as you.

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List of thesis topics inspired from the successful marketing thesis examples

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Marketing thesis topics that refer to the social media

  • Which is the best social media platform to use for baby products.
  • The marketing mix application on the leading platform of Facebook.
  • Which is considered to be the best and more successful social media platform for marketing; Instagram or Facebook?
  • How Facebook can help in growing the business and gathering more customers?
  • What is the effect of social media marketing on consumer behavior?
  • Which platform is the best fit for the people to share the content among their friends and family?
  • Social media marketing is the platform used for effective communication of brand image; discuss it.
  • What is the perception of the customers about the brands who use Instagram as a platform for marketing?

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Trending marketing thesis topics

To be kept updated with the trend, here are the trending topics that might help you.

  • Why is the competitor analysis important to construct a marketing strategy for your brand?
  • Artificial intelligence should be valued in today’s time.
  • How do get control over internet security while keeping the online marketing strategy alive?
  • In what ways the Matech Stack Effectiveness would be enhanced?
  • Why the redesigning of the website is crucial to cater to the wants of the customers?
  • In the era of rumors how the marketing leaders can protect their brands?
  • Which marketing strategies are used by the airline companies in the US?

Interesting Marketing Thesis Topics

An interesting topic will eliminate all the chances of making your reader, bored.

  • The success journey of Apple in global marketing.
  • Based on the social classes how do the companies differentiate their services?
  • What is the effect of advertising on the minds of children?
  • What are the best ways to market the hotel business in the new era?
  • What strategy do the companies use to enter into the minds of their clients via smartphones?
  • How the Uber and Netflix used the new market entry strategies to make their place in the industry?
  • Which marketing strategy is mostly used by the fashion industry for better sales?
  • How are political campaigns and brand marketing leading their way in today’s time?

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How to choose the best-fit topics for master thesis in marketing?

You need to keep in mind several factors when searching for the perfect master thesis topics. There are many sources from which you can avail free marketing thesis topics. Still, you need to have the proper sense and perfect strategy even for doing that. Don’t worry; we won’t leave you alone in this problem. Here are some tips mentioned that you can consider for selecting the topics for your marketing thesis.

Prioritize your interest and passion

When you have a bunch of topics available, and you have the freedom of choice, you should choose such a topic based on your interest. If you choose a topic based on your interest, you will have the passion and eagerness to conduct detailed research about it, as it won’t bore you. Moreover, with excessive research and collection of data, you will be able to write your thesis more effectively.

Narrow down your marketing thesis topic ideas

Once you have gathered all the ideas and have chosen one or two ideas in general, narrow it down and construct it ultimately to give it a professional look. Like if you are interested in social media marketing, so mold the topic by rotating around the element of social media marketing.

Connect your thoughts with the list of topics provided

After you are done gathering the ideas and narrowing them down to construct a topic, the next step you should take would be to connect those thoughts with the list of topics provided to you. The services providers for the marketing thesis topics 2021 will give you a vast range of ideas that will qualify you to pick out a topic from the free list provided to you as per the need of your thesis.

Rely on the well-researched topic

Looking for a topic provided by the service providers or finding one on your own will, everything needs to be done under the umbrella of thorough research. when you will choose a topic that you have researched thoroughly so then this will add more credibility to the words you write.

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Subject-Wise MBA Dissertation Topics to Check out this Year

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Feeling the dissertation pressure mounting? Don't let writer's block turn your thesis into a 'to-do' list!  Here’s a list of 200+ MBA dissertation topics that go beyond the usual suspects.  From unique tech trends to the future of sustainability, we've got ideas to start your research passion and impress the professors. So, forget the generic, and let's craft MBA dissertation ideas that make your thesis stand out!

3 Key Considerations when Selecting MBA Dissertation Topics

Picking an MBA dissertation idea isn't everyone's favourite task, but knowing how to select the best MBA research topics is crucial. Three key things to remember when searching for MBA dissertation ideas are:

1. Choosing Unique MBA Dissertation Topics

Selecting MBA dissertation ideas may seem daunting, but don't fret if they've been explored before. The key lies in infusing your unique perspective into existing topics. Be innovative in your research approach to stand out.

2. Ensuring Availability of Secondary Data

Avoid last-minute topic changes by ensuring ample secondary data for your chosen MBA thesis topics. Don't delay the search for secondary data; confirm its availability during topic selection to streamline your research process.

3. Inculcating Quantitative Study

While textual analysis is appealing, integrating quantitative study enhances the depth of your MBA thesis topics. Numbers provide credibility and engage readers effectively. Strike a balance between theory and numerical analysis for impactful research.

Pursuing an MBA will help you advance your career in the business world. Many of the top universities and colleges in the world offer MBA programs in various fields. 

Subject-Wise Best Research Topics for MBA Students

The possibilities for MBA thesis topics are vast, covering all facets of business administration. To narrow down options, consider various subjects. Despite constraints, here's a list of excellent research topics for MBA students for your research and exploration.


1. Investigating the influence of industry and public knowledge on market share index fluctuations

2. Assessing the significance of auditing for large corporations

3. Analysing the country’s tax scheme

4. Factors to consider when investing in financial markets

5. Evaluating risk-taking in companies from an accounting perspective

6. Providing recommendations for circular debt management in business firms

7. Exploring the differences and similarities between external and internal auditors

8. Examining the challenges faced by external audits due to equal value calculations

9. Analysing taxation as a human rights policy and supporting it with evidence

10. Understanding the impact of the current tax structure on lower-income individuals

Operations Management Dissertation Topics

1. Defining the concept of ‘Legality’ in supply chain design

2. Exploring the role of virtual supply chains in facilitating short-term business collaborations

3. Assessing the feasibility and effectiveness of self-driving cars in supply chain management

4. Impact of big data analytics on efficient inventory management

5. Significance of RFID in Toyota's inventory management

6. E-commerce inventory management strategies

7. Production scheduling strategies in manufacturing environments

8. Production scheduling strategies in the automobile industry

9. Case study: Toyota's production scheduling strategies in the UK

10. Utilising AI for quality control: A case study of Amazon.com

Business Management Dissertation Topics

1. Strategies for supporting gender equity in traditionally male-dominated industries

2. Impact of management's socio-cultural background on leadership relationships

3. The effect of employment benefits on employee and company productivity

4. Adaptation of small business strategies to globalisation

5. Role of feedback in cultural shifts within multinational corporations

6. Assessing team performance in multinational corporations

7. Examining small business strategies in the context of globalisation

8. Analysing team performance in multinational corporations

9. Human resource management and policies in non-profit organisations

10. Role of foreign direct investment in the economy of developing countries

Finance Dissertation Topics

1. Exploring the swift expansion of international microfinance

2. Investigating the growth of microfinance within the UK banking sector

3. Analysing the impact of microfinance on emerging economies

4. Assessing the role of credit and financial services in investment

5. Examining microfinance's contribution to poverty alleviation and economic growth

6. Contrasting FDI strategies between Europe and Asia

7. Studying emerging market stock synchronicity and analyst coverage

8. Evaluating the influence of foreign direct investment on developing nations

9. Assessing the effects of European financial regulations on cross-border investments

10. Scrutinising ongoing banking sector reforms in emerging economies: the Brazilian case

We also have a list of different finance dissertation topics in brief. You can also check out these topics for more information.

Marketing Dissertation Topics

1. Evaluating the significance of personalization in digital relationship marketing during the COVID-19 era

2. A case study on UK fitness brands building customer loyalty through high-value content

3. Analysing obstacles facing Tesco’s loyalty card scheme in today's market dynamics

4. Leveraging social media for customer acquisition through relationship marketing

5. Investigating the impact of product quality on consumer satisfaction

6. Assessing consumer understanding of brand values through a Starbucks vs. McDonald’s case study

7. Using digital methods to enhance brand salience: a case study approach

8. Exploring the impact of product availability on SME brand image

9. Transitioning a brand's reputation across industries: lessons from Virgin Cola

10. Assessing beauty brands' direct marketing efficacy using YouTube

Information Technology Management Dissertation Topics

1. Predicting the future impact of information technology on global business

2. Assessing the pace of technological advancement in meeting global financial system demands

3. Analysing the impact of the Sony hack on international market transactions

4. Exploring how technological advancements enhance global trade

5. Investigating the influence of religion on IT adoption in Yemeni universities

6. Assessing the impact of mobile technology on international students in British universities

7. Examining online discussions' role in promoting interaction and collaboration in blended learning environments

8. Applying instructional techniques to improve problem-solving abilities

9. Evaluating the effectiveness of automated tools in literature reviews for students

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Strategic risk management dissertation topics.

1. Exploring the Influence of Current Global Supply Chain Trends on Risk Management Strategies

2. Investigating Social Risks' Impact on Multinational Corporations and Shareholder Value

3. Assessing Liquidity and Credit Risk Management in Financial Markets

4. Best Practices in Operational Risk Management for Warehousing

5. Comparative Analysis of Risk Management in Financial Sectors

7. Critical Factors for Operational Management Success in Financial Services

8. Analysis and Mitigation of Social Risks

9. Overcoming Obstacles in Operational Risk Management

10. Utilising Risk Assessment to Manage Medical Errors

11. Long-term Risk Management in the Banking Sector

Entrepreneurship Dissertation Topics

1. Consequences of Chronic Unemployment in Major Economies

2. Government Bailouts vs. Corporate Responsibility

3. Profit Dynamics of Insurance Firms

4. Subsidised Loans and Business Practice Ethics

5. Risk and Reward in High-Risk Investments

6. Tactics for Long-term Financial Security in Small Companies

7. Real Estate Investment Risks and Myths

8. Investment Opportunities During Economic Downturns

9. Strategies for Risk-free Profits in the Stock Market

10. Factors Influencing Business Bankruptcy Probability

11. Human Resource Management Dissertation Topics

Implementing HR Philosophies in the Workplace

1. Collaboration Between Corporate Management and HR

2. Choosing Interpersonal Skills: Soft vs. Hard

3. Objectivity vs. Subjectivity in Employee Appraisal

4. Employee Engagement and Incentive Impact

5. HR Departments' Role in Organisational Change

6. Performance Improvement Strategies for Employee Evaluation

7. Employee Perspectives on Performance Reviews

8. Impact of Motivation Programs on Productivity

9. Enhancing the Employee Selection Process

E-Commerce Dissertation Topics

1. Investigating New Businesses' E-Commerce Strategies

2. Analysing Traditional Businesses' E-Commerce Migration

3. E-Commerce Strategies: Serendipity or Strategy?

4. Components of a Successful E-Commerce Strategy

5. Examining Payment Processing Models

6. Evaluating Social Media's Role in E-Commerce

7. Strengthening Customer Relationships through E-Commerce Tactics

8. The Significance of Unique Selling Points in E-Commerce Growth

9. E-Commerce Marketing Mix: Online vs. Hybrid Presence

10. Comparing Pay-Per-Click and Pay-Per-Click Advertising

Economics Dissertation Topics

1. Impact of Market Competition on Corporate Growth Strategies

2. COVID-19's Influence on Corporate Market Entry

3. Non-Profit Financing Models and Long-Term Viability

4. Privatisation's Economic Policy Ramifications

5. Challenges Posed by Digitalization in Industries

6. Brexit's Effects on UK Industrial Policies

7. COVID-19's Impact on the Entertainment Industry

8. Global Perspectives on Alternative Energy Markets

9. Shifting Consumer Preferences Over Two Decades

10. Cultural Influence on Entrepreneurial Behavior and Business Initiatives

Health Care Management Dissertation Topics

1. Examining Mid-Level Providers' Role in Healthcare

2. Telemedicine's Impact on Healthcare Administration

3. Addressing the Opioid Crisis in Healthcare

4. Growth and Consequences of Urgent Care Clinics

5. Supporting Families Caring for Dementia Patients

6. Health Literacy's Influence on Prostate Cancer Outcomes

7. Governance and Ethics in Patient Portal Use by Guardians

8. Employee Turnover Due to Tuition Reimbursement Programs

9. Follow-Up Procedures After Medical Errors

10. State Legislation's Effects on Medical Malpractice Insurance

International Business Dissertation Topics

1. Investigating the Success of Global Business Teams in Multinational Companies: Testing an Interfering Process Model.

2. Exploring Corporate Governance's Role in Globalization and Firm Performance.

3. Assessing Brexit's Impact on British SMEs: An Examination of Likely Effects.

4. Analysing Business-Government Relations: Contingency Theory Perspective.

5. Understanding Globalization's Method and Impact on Business Collaboration.

6. Retail Management Dissertation Topics

7. The Contribution of Visual Merchandising to Clothing Brand Income in UK Malls.

8. Management's Role in Revenue Generation in Automotive Retail.

9. Evaluating Store Location Effects on Apparel Brand Sales in UK Malls.

10. Assessing the Impact of Retail Promotions on Inventory Turnover.

11. Applied Retail Analysis in B2B Industries: Optimal Store Placement.

Rural Management Dissertation Topics

1. Examining Media Influence on Rural Development.

2. Rural Development and Community Health Administration: Exploring Roles.

3. Cooperative Societies' Impact on Rural Development.

4. Community Banks' Contribution to Rural Development.

5. Identifying Socioeconomic Barriers to Rural Growth.

Change Management on Dissertation Topics

1. Dissertation Topics on Managing Change

2. Incorporating Change Management Education in Universities

3. Identification of Tools and Techniques for Change Management in Construction Projects

4. Critical Analysis of Organisational Change Management in UK-based Companies

5. Impact of Change Management Processes on Performance in Mega Programme Projects

6. Change Management Perspectives among Veterinary Nurses

7. Inter-organisational System Performance and Change Management

8. Examining Africa's Change Management Approaches: The Ubuntu Values

9. The Influence of Business and IT Functions on Organisational Change Management

10. Evolution of Change Management Perspectives over Time

11. Change Management and Cultural Revitalisation Movements in Organisations

12. Change Management in Healthcare Nursing: A Comprehensive Review

13. Hexagonal vs. Pentagonal Models in Change Management

14. Significance of Grounded Theory Approach in Change Management

15. Ethics, Values, and Leadership in Change Management

1. Entrepreneurship Trends: A Recent Boom

2. Impact of Increasing Entrepreneurs on the UK Economy

3. Entrepreneurial Adoption of Cloud Technology for Quality Control and Cost Savings

4. Scope of Entrepreneurship in the UK: Implications for Competition and Productivity

5. Technological Developments and Entrepreneurship Effects

6. Gender Dynamics in Developing Entrepreneurial Skills

7. Government Policy Influence on Entrepreneurship

8. Entrepreneurial Role in Economic Development

9. Factors Influencing Entrepreneurial Creativity

10. Entrepreneurship Education's Impact on Skill Development

11. Public Support for Technology-based Ventures

12. Factors Affecting New Ventures' Growth

13. Legislative and Fiscal Policies Encouraging Entrepreneurship

14. Alternative Marketing Tactics for Small-scale Food Entrepreneurs

15. Crowdsourcing: Definition and Functionality

Logistics and Supply Chain Management Dissertation Topics

1.  Investigating the Importance of Supply Chain Management in Company Outsourcing

2. Assessing Risks within a Supply Chain

3. Analysis of Technology's Role in Present Supply Chain Structures

4. Examining the Connections Between Supply Chain and Company Logistics

5. Investigating Tax Evasion in Car Supply Chains and Its Impact on Procurement Costs

6. Challenges to Implementing an Effective Supply Management System

7. Evaluation of Information Dissemination and Sharing Among Supply Chain Intermediaries

8. Evaluating Cost Reduction Measures in China's Car Exports and Imports

9. Importance of Logistics Management in UK Clothing Reorders

10. Coping with Supply Chain and Logistics Changes: A Study on UK Businesses

So, there you have it! A diverse buffet of MBA dissertation topics to tantalise your intellectual taste buds. Remember, choosing the right one is key. Don't be afraid to get creative and explore uncharted territory. After all, your dissertation is your chance to shine, showcase your expertise, and leave a lasting mark on the business world. Dive in, research, analyse, and remember, the perfect MBA dissertation idea awaits!

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thesis topics for content marketing

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A Diversity Report for the Advertising/Marketing Industry (2023)

February 15, 2024    

T his report from ANA was done in partnership with ANA divisions AIMM and SeeHer.

The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. The overall ethnic skew declined from 32.3 percent in 2022 to 30.8 percent in 2023 and is significantly below the 42.2 percent ethnic diversity of the U.S. population.

Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

Just as we did in prior years, three ANA studies help provide an understanding of diversity at ANA member companies:

  • ANA Board of Directors and Select Member Companies Diversity Benchmark. Gender and ethnic diversity among the U.S.-based marketing departments of 88 ANA member companies, representing 19,949 marketers in total. This analysis includes information on sexual orientation and disabilities. There is also learning on key action steps that have helped improve diversity within marketing departments.
  • ANA Overall Membership. Gender and ethnic diversity of the overall ANA membership, representing 31,116 individuals who provided gender identity and 27,572 who provided ethnic diversity information. This analysis also includes information on sexual orientation.
  • ANA Member CMOs. Gender and ethnic diversity of the CMO/CMO-equivalent at 936 ANA member client-side marketer company members.

This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain.

"A Diversity Report for the Advertising/Marketing Industry (2023)." ANA, February 2024.

thesis topics for content marketing


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    Marketing Dissertation Topics. 1. Evaluating the significance of personalization in digital relationship marketing during the COVID-19 era. 2. A case study on UK fitness brands building customer loyalty through high-value content. 3. Analysing obstacles facing Tesco's loyalty card scheme in today's market dynamics. 4. Leveraging social media ...

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  29. A Diversity Report for the Advertising/Marketing Industry (2023)

    T his report from ANA was done in partnership with ANA divisions AIMM and SeeHer.. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. The overall ethnic skew declined from 32.3 percent in 2022 to 30.8 percent in 2023 and is significantly below the 42.2 percent ethnic diversity of the U.S. population.