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How to write a persuasive speech

Persuasive speech example.

- Monroe's Motivated Sequence speech example

By:  Susan Dugdale  | Last modified: 08-05-2022

The persuasive speech example below uses the classic 5 step structural pattern called Monroe's Motivated Sequence * .

I've laid the speech out labeling each step of the sequence from beginning to end so that you might see how, and why it works effectively.

All the spoken text is inside speech marks beginning "One fine Spring day...", after the first  Attention Step heading below.

In addition there's: notes covering the topic, context (audience) and purpose of the speech, a list of references used, a personal explanation as to why I wrote it, and links to more persuasive speech resources. I hope it's useful to you! 

More about Monroe's Motivated Sequence

* If you don't know about  Monroe's Motivated Sequence find out more. See the sequence (with explanations) in use in an example persuasive speech outline . If you decide you'd like to use the pattern for a speech of your own toward the bottom of the page you'll find a free printable outline to use as a guide.

Topic, context, title and purpose of speech

Graphic - a hand holding the word "hope".

General topic :  - the impact of suicide on those left behind

Audience :   - community cross-section (teachers, social workers, nurses, doctors, leaders) brought together through their desire to support the people they meet through their work more meaningfully.

Title of speech :   "After They're Gone"

Specific purpose :   - to persuade listeners to learn more about the special needs of family members, friends and colleagues in the immediate aftermath of a suicide through the material available on the  After suicide  website which is run by the Mental Health Foundation of New Zealand, on behalf of the Ministry of Health.

Speech introduction

Button: Monroe's Motivated Sequence -Step 1 Attention

Attention Step: "One fine Spring day I biked home from school and found a policemen guarding our backdoor. Through it came sounds I'll never forget; my quiet Mother screaming.  He said, "You can't go in." 

I kicked him in the shins and did.  It was the 15th of September, three days before my thirteenth birthday and my father was dead.  Killed by his own hand. Suicide."

Reasons for listening:

"What are your chances of being in a similar position to that young policemen clutching his shin?

Fortunately, not that high. In NZ we have approximately 500 suicidal deaths per year. Therefore being kicked because you are the messenger of bad tidings is not that likely. But for those affected, that statistic is cold comfort."

Speaker credibility: "Some of us know its chill intimately.

Death may be part of the normal, natural expected cycle of life but death by any sudden, unexpected, traumatic form, particularly suicide, is not. These deaths bring significant challenges at personal, family and community levels. They cause ripples, like a stone thrown into water, touching us all."

Button: Monroe's Motivated Sequence -Step 2 Need

Need step: "What do you say to the woman whose husband went out one morning and never came back? To the mother whose son was found dangling from a tree? How do you talk to the sister, brother, cousin, friend, work mate of somebody who died by suicide? Is what you say to children, teenagers different from that you'd say to an adult?

Talking about it is hard. It's tough, but necessary.

Recovery is shaped by responses: good, bad or indifferent. What we say, what we do, matters. As teachers, parents, friends, neighbors, business partners, employers, medical or social workers, whoever we are in relation to those experiencing the inevitable bewilderment and pain a suicide brings, our actions count.

Research shows us that how we handle the aftermath directly affects what happens next for those left reeling.

The cliché is true. We can be part of the problem or part of the solution."

Speaker credibility (again):

"To be part of the problem - that is to perpetuate the myths and stigma of suicide, all you need to do is: nothing much.

I know this from personal experience. You can avoid those people. Cut them from your life. Reject them as if they're contagious.

Or blame and shame them. It was something they did. The fault lay in them. Or talk about anything else except this event, this person who is gone. Or peddle platitudes: you'll get over it and, time will heal. Or you can credit the event as evidence of that person's tragic but heroic personality. They were too big, too intelligent, creative or sensitive for this life. Suicide was their only option.

All of that and more happened in, and to, my family.

The long-term effects of not being allowed, able or encouraged to express ourselves openly or honestly about our father's abrupt absence haunted all of us in varying forms.

We lugged deep-seated guilt around for years.

We were frightened of change and yet fascinated by danger. And yes, we flirted with death in varying guises. We knew we were flawed, tainted, but didn't know how or what by. Our relationships suffered accordingly. We struggled, each in our own way, to find strength in our abilities and to realize them. In short we behaved much like victims: trapped in a silence compounded and strengthened by time. Life was a battle. The fight was to find balanced reality."

Transition:

"To be part of the solution, which I know you want to be, is to open yourself, to acknowledge your own fear of suicide and to learn how to support either yourself or others who need it."

Speech body

Satisfaction step - explanation, demonstration and supporting material.

Button: Monroe's Motivated Sequence - Step 3 Satisfaction

"With support we know we can lessen the long term impact of suicide.

We can't take away the initial pain, the horror, the sense of betrayal, shame or anger but we can work towards its resolution equipping people to emerge from the experience strengthened and healthy.

For children and young people that means finding safe support groups and mentors. For teachers, health workers and others who work in a professional capacity with people affected by suicide, it means knowing where to turn for credible, helpful advice.

For families it means knowing where the lifelines are and how, why and when to access them.

For communities it means understanding and respecting cultural difference and working within those frameworks to provide meaningful support.

We are fortunate in New Zealand. Yes, it's one of those bitter ironies; the country whose youth topped the charts for topping themselves in the 1990's, has gone on to develop an extraordinary multifaceted program whose principal aim is suicide prevention. That program saves lives as well as lessening the long term harm frequently visited on the nearest and dearest.

Statistics show suicide has dropped by 20%.

We also know, due to in-depth studies, more about factors leading up suicide and how to recognize them in ourselves and others."

"Out of our collective pain has come a valuable life affirming hub of knowledge."

Counteracting Opposition & Visualization step

Button:Monroe's Motivated Sequence -Step 4 Visualization

"Now there is no need to unwittingly cause more pain through ignorance or the misguided belief that through not talking about it, it will disappear. And for that I am grateful. This wasn't there when my family most needed it but it is there now.

Let's make sure we use it. Let's make sure we find out as much as we can about depression and what to do about it. Let's make sure we know what resources are out there for those groups in our communities already identified through studies as vulnerable.

And lastly let's make sure we support each other whole-heartedly in learning to live openly and fully without judgement and name calling.

There is widespread and understandable concern about publicly discussing suicide. In fact so much so that our media is governed by law. The Coroners Act 2006 makes it illegal to "publish particulars of a death publicly if there is reasonable cause to believe the death was self-inflicted, or, without a coroner’s authority if no inquiry into the death has been completed. The section has further guidelines on what can be reported once a coroner has found a death to be self-inflicted."

We know from research there is a direct correlation between how suicide is reported and subsequent events. Coverage of a high profile celebrity suicide which romanticizes and idealizes the person's action and life spawns copy-catting. As does describing the method chosen or making the event front page news.

What's forgotten in the desire to protect us from our own vulnerabilities is that the ending is the final act in a much longer story.

That story needs telling. It's the one stripping out hysteria, fear and any misplaced glorification and instead focuses on the road leading to the act.

What signs were there along the way? How and why did we miss reading them? What can we learn from that?"

"Knowledge is power. When it is collectively shared, the affect ripples outward embracing more and more and changes occur. Destructive patterns are broken. New pathways are forged and attitudinal shifts are made.

Who ever needs it, where ever they are, it is now true more than ever that they do not need to walk their path alone."

Visualization continued

"The internet, that vast interlinking web, makes it possible to access the information you need almost immediately. You'll find it on the After suicide  website. Once there use the navigation menus to locate what you want.

There's information for Community Organizations, Family and Friends, the Media and Health Practitioners. You'll find links to extensive resources and research, both national and international.

The 'What can I do?' tab addresses personal issues - among others: how to support a suicidal person.

Whatever group you belong to you'll find stories - empowering, enriching and real. Stories from teens, celebrities, sports people, mums, dads, and professionals all of whom have been united in some way by suicide. They've been forced to stop, think, reconsider and reconnect.

What can you do to make a difference? Read, learn, refer, join the discussion at events, donate your time and expertise. It's easy to find a way that is right and appropriate for you."

"We know for every one death by suicide there are at least six people profoundly affected. Those six people interact with at least six others and although the impact on them is diluted it's still there. Those six know six more and so it goes, wider and wider. Just last week there was another of the those heart wrenching headlines. One more overwhelmed young person jumped off a bridge. The public 'whys' and finger pointing at his family and school were quick to follow."

Conclusion - Action step

Button: Monroe's Motivated Sequence -Step 5 Action

"We may not be able to reach everybody in time but we can each do what is within our personal power. That is to spread understanding, and compassion; to give practical love and support.

We are all worth it. Do it for those who live as well as for those who have died.

And do it now!

I invite you all to find out more by accepting a flyer outlining the services and help available.

If you need to talk to someone about anything related to what I've said, please either see me afterwards or one of the spokespeople in the audience. You can spot them by their smile and their badges."

References used in this speech

Graphic: hand holding the word "hope"

  • Suicide Social report 2016
  • After suicide  - website offering practical help, guidance and resources  
  • Suicide in NZ - Annette Beautrais, The New Zealand Medical Journal -06-June-2003, Vol 116 No 1175
  • Talking about suicide - How to discuss suicide safely. Links to a comprehensive media guide and other mental health services. Ministry of Health, New Zealand (Last updated September 2019)
  • The Lowdown  - a website to help young Kiwis (New Zealanders) understand and deal with depression

About this persuasive speech example "After They're Gone "

The topic, suicide and its aftermath, is real to me.

My father took his life and at that time, although there were well-meaning friends and family around us, the shame and stigma was enormous.

From then on we were treated differently. No one spoke to us about the whys of his death, let alone the hows. Not even my mother was able to share that information until we were adults many years later. 

We made our own stories up to make sense of it all. The pity was that they were deeply flawed and self-limiting causing more pain and suffering. 

It doesn't have to be like that. Not any more. For that I am profoundly grateful.

If you find the speech has stirred up unresolved issues for you, please seek assistance. You will find equivalent information to that available on After suicide  in your area.

*After I gave this speech at my Toastmasters Club I was approached by a doctor whose specialty is Public Health. She asked for permission to take quotes from it to use in information pamphlets - something I agreed to immediately. 

Yellow banner. Text: You're most welcome to use this content in your online learning program. Please make it a do follow link.

More persuasive speech resources:

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  • A persuasive speech outline example using the 5 step structural pattern: Monroe's Motivated Sequence
  • Return to top of persuasive speech example

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persuasive speech outline template monroe's motivated sequence

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49 Sample Persuasive Speech Outline

Student Example

Persuasive Speech Outline

  • This is a student example of Monroe’s Motivated Sequence.
  • This student’s outline is well developed, coherent, integrates research, follows a strong organizational pattern, and meets all expectations of an outline in a public speaking course.
  • Click on the Google Document provided for a sample speech outline.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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17.3 Organizing Persuasive Speeches

Learning objectives.

  • Understand three common organizational patterns for persuasive speeches.
  • Explain the steps utilized in Monroe’s motivated sequence.
  • Explain the parts of a problem-cause-solution speech.
  • Explain the process utilized in a comparative advantage persuasive speech.

A classroom of attentive listeners

Steven Lilley – Engaged – CC BY-SA 2.0.

Previously in this text we discussed general guidelines for organizing speeches. In this section, we are going to look at three organizational patterns ideally suited for persuasive speeches: Monroe’s motivated sequence, problem-cause-solution, and comparative advantages.

Monroe’s Motivated Sequence

One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H. Monroe’s motivated sequence. The purpose of Monroe’s motivated sequence is to help speakers “sequence supporting materials and motivational appeals to form a useful organizational pattern for speeches as a whole” (German et al., 2010).

While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive, but did note that audience members found the pattern more organized than other methods (Micciche, Pryor, & Butler, 2000). We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet; the research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.

Table 17.1 “Monroe’s Motivated Sequence” lists the basic steps of Monroe’s motivated sequence and the subsequent reaction a speaker desires from his or her audience.

Table 17.1 Monroe’s Motivated Sequence

The first step in Monroe’s motivated sequence is the attention step , in which a speaker attempts to get the audience’s attention. To gain an audience’s attention, we recommend that you think through three specific parts of the attention step. First, you need to have a strong attention-getting device. As previously discussed in Chapter 9 “Introductions Matter: How to Begin a Speech Effectively” , a strong attention getter at the beginning of your speech is very important. Second, you need to make sure you introduce your topic clearly. If your audience doesn’t know what your topic is quickly, they are more likely to stop listening. Lastly, you need to explain to your audience why they should care about your topic.

In the need step of Monroe’s motivated sequence, the speaker establishes that there is a specific need or problem. In Monroe’s conceptualization of need, he talks about four specific parts of the need: statement, illustration, ramification, and pointing. First, a speaker needs to give a clear and concise statement of the problem. This part of a speech should be crystal clear for an audience. Second, the speaker needs to provide one or more examples to illustrate the need. The illustration is an attempt to make the problem concrete for the audience. Next, a speaker needs to provide some kind of evidence (e.g., statistics, examples, testimony) that shows the ramifications or consequences of the problem. Lastly, a speaker needs to point to the audience and show exactly how the problem relates to them personally.

Satisfaction

In the third step of Monroe’s motivated sequence, the satisfaction step , the speaker sets out to satisfy the need or solve the problem. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:

  • Explanation
  • Theoretical demonstration
  • Reference to practical experience
  • Meeting objections

First, you need to clearly state the attitude, value, belief, or action you want your audience to accept. The purpose of this statement is to clearly tell your audience what your ultimate goal is.

Second, you want to make sure that you clearly explain to your audience why they should accept the attitude, value, belief, or action you proposed. Just telling your audience they should do something isn’t strong enough to actually get them to change. Instead, you really need to provide a solid argument for why they should accept your proposed solution.

Third, you need to show how the solution you have proposed meets the need or problem. Monroe calls this link between your solution and the need a theoretical demonstration because you cannot prove that your solution will work. Instead, you theorize based on research and good judgment that your solution will meet the need or solve the problem.

Fourth, to help with this theoretical demonstration, you need to reference practical experience, which should include examples demonstrating that your proposal has worked elsewhere. Research, statistics, and expert testimony are all great ways of referencing practical experience.

Lastly, Monroe recommends that a speaker respond to possible objections. As a persuasive speaker, one of your jobs is to think through your speech and see what counterarguments could be made against your speech and then rebut those arguments within your speech. When you offer rebuttals for arguments against your speech, it shows your audience that you’ve done your homework and educated yourself about multiple sides of the issue.

Visualization

The next step of Monroe’s motivated sequence is the visualization step , in which you ask the audience to visualize a future where the need has been met or the problem solved. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.

According to Monroe, visualization can be conducted in one of three ways: positive, negative, or contrast (Monroe, 1935). The positive method of visualization is where a speaker shows how adopting a proposal leads to a better future (e.g., recycle, and we’ll have a cleaner and safer planet). Conversely, the negative method of visualization is where a speaker shows how not adopting the proposal will lead to a worse future (e.g., don’t recycle, and our world will become polluted and uninhabitable). Monroe also acknowledged that visualization can include a combination of both positive and negative visualization. In essence, you show your audience both possible outcomes and have them decide which one they would rather have.

The final step in Monroe’s motivated sequence is the action step , in which a speaker asks an audience to approve the speaker’s proposal. For understanding purposes, we break action into two distinct parts: audience action and approval. Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts). Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief.

When preparing an action step, it is important to make sure that the action, whether audience action or approval, is realistic for your audience. Asking your peers in a college classroom to donate one thousand dollars to charity isn’t realistic. Asking your peers to donate one dollar is considerably more realistic. In a persuasive speech based on Monroe’s motivated sequence, the action step will end with the speech’s concluding device. As discussed elsewhere in this text, you need to make sure that you conclude in a vivid way so that the speech ends on a high point and the audience has a sense of energy as well as a sense of closure.

Now that we’ve walked through Monroe’s motivated sequence, let’s look at how you could use Monroe’s motivated sequence to outline a persuasive speech:

Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.

Main Points:

  • Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig. Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week.
  • Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments. Do you want one of your family members to fall prey to this evil scheme?
  • Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.
  • Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency. If we do not enact tougher experiment oversight, we could find ourselves in a world where the lines between research subject, guinea pig, and patient become increasingly blurred.
  • Action: In order to prevent the atrocities associated with for-profit medical and pharmaceutical experiments, please sign this petition asking the US Department of Health and Human Services to pass stricter regulations on this preying industry that is out of control.

This example shows how you can take a basic speech topic and use Monroe’s motivated sequence to clearly and easily outline your speech efficiently and effectively.

Table 17.2 “Monroe’s Motivated Sequence Checklist” also contains a simple checklist to help you make sure you hit all the important components of Monroe’s motivated sequence.

Table 17.2 Monroe’s Motivated Sequence Checklist

Problem-Cause-Solution

Another format for organizing a persuasive speech is the problem-cause-solution format. In this specific format, you discuss what a problem is, what you believe is causing the problem, and then what the solution should be to correct the problem.

Specific Purpose: To persuade my classroom peers that our campus should adopt a zero-tolerance policy for hate speech.

  • Demonstrate that there is distrust among different groups on campus that has led to unnecessary confrontations and violence.
  • Show that the confrontations and violence are a result of hate speech that occurred prior to the events.
  • Explain how instituting a campus-wide zero-tolerance policy against hate speech could stop the unnecessary confrontations and violence.

In this speech, you want to persuade people to support a new campus-wide policy calling for zero-tolerance of hate speech. Once you have shown the problem, you then explain to your audience that the cause of the unnecessary confrontations and violence is prior incidents of hate speech. Lastly, you argue that a campus-wide zero-tolerance policy could help prevent future unnecessary confrontations and violence. Again, this method of organizing a speech is as simple as its name: problem-cause-solution.

Comparative Advantages

The final method for organizing a persuasive speech is called the comparative advantages speech format. The goal of this speech is to compare items side-by-side and show why one of them is more advantageous than the other. For example, let’s say that you’re giving a speech on which e-book reader is better: Amazon.com’s Kindle or Barnes and Nobles’ Nook. Here’s how you could organize this speech:

Specific Purpose: To persuade my audience that the Nook is more advantageous than the Kindle.

  • The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not.
  • The Nook has a color-touch screen, while the Kindle’s screen is black and grey and noninteractive.
  • The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

As you can see from this speech’s organization, the simple goal of this speech is to show why one thing has more positives than something else. Obviously, when you are demonstrating comparative advantages, the items you are comparing need to be functional equivalents—or, as the saying goes, you cannot compare apples to oranges.

Key Takeaways

  • There are three common patterns that persuaders can utilize to help organize their speeches effectively: Monroe’s motivated sequence, problem-cause-solution, and comparative advantage. Each of these patterns can effectively help a speaker think through his or her thoughts and organize them in a manner that will be more likely to persuade an audience.
  • Alan H. Monroe’s (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience’s attention. In the second stage, the speaker shows an audience that a need exists. In the third stage, the speaker shows how his or her persuasive proposal could satisfy the need. The fourth stage shows how the future could be if the persuasive proposal is or is not adopted. Lastly, the speaker urges the audience to take some kind of action to help enact the speaker’s persuasive proposal.
  • The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
  • The comparative advantages speech format is utilized when a speaker is comparing two or more things or ideas and shows why one of the things or ideas has more advantages than the other(s).
  • Create a speech using Monroe’s motivated sequence to persuade people to recycle.
  • Create a speech using the problem-cause-solution method for a problem you see on your college or university campus.
  • Create a comparative advantages speech comparing two brands of toothpaste.

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2010). Principles of public speaking (17th ed.). Boston, MA: Allyn & Bacon, p. 236.

Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s motivated sequence for its effects on ratings of message organization and attitude change. Psychological Reports, 86 , 1135–1138.

Monroe, A. H. (1935). Principles and types of speech . Chicago, IL: Scott Foresman.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Article • 8 min read

Monroe's Motivated Sequence

Perfecting the call to act.

By the Mind Tools Content Team

persuasive speech outline template monroe's motivated sequence

Is persuasion a gift? Are some people born with the ability to speak well and "sell" their ideas successfully?

It sure seems that way when you're wowed by a motivational speaker, or galvanized into action by a thought-provoking presentation.

In your role, do you ever need to motivate, inspire, or persuade others? Whether you're a senior executive giving a presentation to the Board, a manager giving a morale-boosting speech to your team, or a production manager giving a presentation on safety standards, at some point, you'll probably have to move people to action.

While there are certainly those who seem to inspire and deliver memorable speeches effortlessly, the rest of us can learn how to give effective presentations, too. In this article, we'll look at the key factors you need to put together a clear and engaging call to action using a five-step process known as Monroe's Motivated Sequence.

Monroe's Motivated Sequence: The Five Steps

Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results, and wrote about it in his book Monroe's Principles of Speech . It's now known as Monroe's Motivated Sequence.

This is a well-used and time-proven method to organize presentations for maximum impact. You can use it for a variety of situations to create and arrange the components of any message. The steps are explained below:

Step One: Get Attention

Get the attention of your audience. Use storytelling , humor, a shocking statistic, or a rhetorical question – anything that will get the audience to sit up and take notice.

This step doesn't replace your introduction – it's part of your introduction. In your opening, you should also establish your credibility (see The Rhetorical Triangle for tips), state your purpose, and let the audience know what to expect. Delivering Great Presentations provides a strong foundation for building the steps in Monroe's Motivated Sequence.

Lets use the example of a half-day seminar on safety in the workplace. Your attention step might be as follows.

Step Two: Establish the Need

Convince your audience there's a problem. This set of statements must help the audience realize that what's happening right now isn't good enough – and needs to change.

  • Use statistics to back up your statements.
  • Talk about the consequences of maintaining the status quo and not making changes.
  • Show your audience how the problem directly affects them.

Remember, you're not at the "I have a solution" stage yet. Here, you want to make the audience uncomfortable and restless, and ready to do the "something" that you recommend.

Step Three: Satisfy the Need

Introduce your solution. How will you solve the problem that your audience is now ready to address? This is the main part of your presentation. It will vary significantly, depending on your purpose. In this section:

  • Discuss the facts.
  • Elaborate and give details to make sure the audience understands your position and solution.
  • Clearly state what you want the audience to do or believe.
  • Summarize your information from time to time as you speak.
  • Use examples, testimonials, and statistics to prove the effectiveness of your solution.
  • Prepare counterarguments to anticipated objections.

Step Four: Visualize the Future

Describe what the situation will look like if the audience does nothing. The more realistic and detailed the vision, the better it will create the desire to do what you recommend. Your goal is to motivate the audience to agree with you and adopt similar behaviors, attitudes, and beliefs. Help them see what the results could be if they act the way you want them to. Make sure your vision is believable and realistic.

You can use three methods to help the audience share your vision:

  • Positive method – Describe what the situation will look like if your ideas are adopted. Emphasize the positive aspects.
  • Negative method – Describe what the situation will look like if your ideas are rejected. Focus on the dangers and difficulties caused by not acting.
  • Contrast method – Develop the negative picture first, and then reveal what could happen if your ideas are accepted.

Step Five: Action/Actualization

Your final job is to leave your audience with specific things that they can do to solve the problem. You want them to take action now.

Don't overwhelm them with too much information or too many expectations, and be sure to give them options to increase their sense of ownership of the solution. This can be as simple as inviting them to have some refreshments as you walk around and answer questions. For very complex problems, the action step might be getting together again to review plans.

For some of us, persuasive arguments and motivational speaking come naturally. The rest of us may try to avoid speeches and presentations, fearing that our message won't be well received.

But Monroe's Motivated Sequence can help you to improve the quality of your message, and create a call of action that has real impact.

The model includes five key steps:

  • Get attention.
  • Establish the need.
  • Satisfy the need.
  • Visualize the future.
  • Action/Actualization.

It's a straightforward formula for success that's been used time and again. Try it for your next presentation, and you'll no doubt be impressed with the results!

Monroe, A. (1951). ' Monroe's Principles of Speech (Revised Brief Edition) ,' Scott, Foreman and Company.

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Nathanial Glockania

Ay bruh facts ima use this to convince the bank to gimme some money on the down low, thanks for the advice lil bro

persuasive speech outline template monroe's motivated sequence

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Module 10: Persuasive Speaking

Monroe’s motivated sequence, learning objectives.

  • Explain the use of Monroe’s motivated sequence to motivate listeners.

Monroe’s motivated sequence is the best-known organizational pattern focused on motivational appeals. It is especially useful in situations where the speaker is proposing a solution to an existing problem.

If you use Monroe’s motivated sequence, you’re asking your audience to visualize the consequences of what will happen if they are persuaded to engage in the action you are arguing for. Health-related appeals often use this strategy: for example, smoking, seat belts, mask-wearing in a pandemic, etc.

Alan H. Monroe was a Purdue University psychology professor who used what he knew about the psychology of persuasion to write a book called “Monroe’s Principles of Speech.” He outlines a speech organizational pattern which is most effective in speeches of persuasion. It involves five key steps for which to order the speech.

  • Get attention. This involves calling the audience’s attention to a problem. It may occur in the introduction part of the speech or as the first point in the body of the speech. For example, according to the New England Medical Journal in their 2018 June article, four out of five people do not get more than five quality hours of sleep per night.
  • Establish the need. Show that there is a problem or a need for something to be done. Use statistics, evidence, etc., to prove the need. This establishment may occur in the introduction or the body of the speech. For example, lack of sleep depletes productivity.
  • Satisfy the need.  Offer a solution to the issue and explain how the solution would work. This usually is in the body of the speech as a main point. Take a sleep workshop.
  • Visualize the future. Paint a picture of what the world would be like if the need is satisfied using your proposed solution. For example, how productive the world would be on seven hours of sleep per night? The visualization could be in the body or conclusion.
  • Action/Actualization.  Call the audience to take action and commit to doing something such as signing a pledge to get better sleep, going to a sleep workshop, etc. The call for action is usually in the conclusion.

In this video, Eric Robertson breaks down the components of Monroe’s Motivated Sequence.

You can view the transcript for “Monroe’s Motivated Sequence | COMMUNICATION STUDIES” here (opens in new window) .

To watch: Ron Finley, “A guerilla gardener in South Central LA”

In this TED talk, fashion designer and urban gardener Ron Finley talks about creating gardens in a South Central food desert.

You can view the transcript for “A guerilla gardener in South Central LA | Ron Finley” here (opens in new window) .

What to watch for:

Finley’s speech is a good example of Monroe’s Motivated Sequence. Here’s how it fits into the five steps:

Attention : “I live in South Central. This is South Central: liquor stores, fast food, vacant lots.”

Need : “Just like 26.5 million other Americans, I live in a food desert, South Central Los Angeles, home of the drive-thru and the drive-by. Funny thing is, the drive-thrus are killing more people than the drive-bys.”

Satisfaction : “So me and my group, L.A. Green Grounds, we got together and we started planting my food forest, fruit trees, you know, the whole nine, vegetables. . . . I have witnessed my garden become a tool for the education, a tool for the transformation of my neighborhood. To change the community, you have to change the composition of the soil. We are the soil.”

Visualization : “Now this is one of my plans. This is what I want to do. I want to plant a whole block of gardens where people can share in the food in the same block. I want to take shipping containers and turn them into healthy cafes.”

Action : “If you want to meet with me, come to the garden with your shovel so we can plant some sh*t.”

  • Monroe's Motivated Sequence | COMMUNICATION STUDIES. Authored by : Eric Robertson. Located at : https://youtu.be/NdrJX5b4R-0 . License : Other . License Terms : Standard YouTube License
  • A guerilla gardener in South Central LA | Ron Finley. Provided by : TED. Located at : https://youtu.be/EzZzZ_qpZ4w . License : Other . License Terms : Standard YouTube License
  • Monroeu2019s Motivated Sequence. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution

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Sample Persuasive Outline (Monroe's Motivated Sequence)

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Productivity Tips Monroe’s Motivated Sequence: Definition & Examples

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Monroe’s Motivated Sequence: Definition & Examples

monroe’s motivated sequence outline: your best speech ever

In the age of information, one critical skill is the ability to engage and lead the masses. Learn it, and you can land a better job, a higher salary, and, maybe, even a promotion. While some are born with that inner ability to gain followers, others need to set up a time tracker to see how much time they’re taking, practice in the mirror, and do everything else to develop this skill. That’s where the help of Monroe’s motivated sequence outline comes in.

In this article, we will learn what Monroe’s motivated sequence is and what best techniques you can use to develop the art of giving public speeches.

​What is Monroe’s Motivated Sequence?

monroe’s motivated sequence outline: your best speech ever

Alan Monroe, a professor at Purdue University, used the psychology of persuasion to develop an outline for making speeches. This system helps to deliver the best public presentations that motivate people to act. It’s now known as Monroe’s Motivated Sequence outline.

Monroe’s Motivated Sequence finds application in various real-world scenarios. It helps to organize and structure speeches, making them clear and ensuring their point hits home. The implementation of the elements of persuasion psychology, keeps the audience focused and inspired to act. That’s why Monroe’s motivated sequence outline is so effective. Its five key stages include attention, need, satisfaction, visualization, and call to action.

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Monroe’s Motivated Sequence Steps

Let’s dive right in and have a look at the five steps of Monroe’s motivated sequence that you need to follow to get your speeches to work.

Step 1: Grab attention

Depending on how well you introduce the topic people will decide whether your performance is worth their attention or not.

Getting listeners’ attention may seem challenging. However, it’s a chance to make a solid foundation for your speech. If you grab your audience’s attention at the start, they are more likely to listen to you till the end. 

Use your imagination here. You’re basically looking for a way to get your audience to sit up and pay attention. Make your listeners realize that you have something fascinating to say. In general, people have very short attention spans. Once you have their attention you need to move on quickly.

Identify with your listeners

Begin your presentation with a story related to your topic, tell a dramatic tale, pose a question, make a shocking statement, use a historical fact… This will work as a great ice-breaker, relieving your inner tension and helping you capture listeners’ interest.

Make your audience trust you

Tell them why the topic is interesting to them. State clear and practical purposes, so people will know what to expect. Raise curiosity by asking questions or sharing unexpected facts related to the topic. 

Show authority and reputation

Make yourself more credible by sharing a set of reliable statistics or mentioning that you’ve investigated the topic thoroughly before. Add some visual content to your presentation, such as videos, charts, and images, as well as solid statistics. This will show that you’re well-prepared and ready to teach your listeners about the issue.

Step 2: Define the need

This step is important because you make people feel the need to solve the problem.

At this stage, you need to raise awareness of the problem you’re presenting. Don’t suggest any solutions in this step. Use this part to help people understand that there is a problem and that the challenge needs to be undertaken.

Elaborate the issue

Explain the way things work right now and that this needs to change. Show the consequences of keeping the issue as it is right now. At the same time, there is no need to increase tension or invoke panic. It’ll seem unrealistic. Just support your topic. Use reliable information, such as statistical data and evidence from the people involved. At this point, the visual data prepared in advance will be your most valuable asset.

Make it urgent

Imply the idea of time limits. Using statistics, make your audience realize how important the topic is and that it requires determined action right now. Show the dynamics of the issue becoming worse, explain if the consequences are irreversible or not. 

Highlight how it affects your listeners

Your audience may be concerned about a lot of issues around the world but never take action. This is mainly because these issues aren’t directly related to your listeners. Demonstrate how the problem affects each person in the room. Make your listeners accumulate tension until they feel the need to resolve the issue themselves.

Step 3: Satisfy the need

You have to persuade your listeners that the solution you’re proposing is the most effective strategy out there.

When you see that the audience is ready for action, it’s time to show them the way. Here you need to provide your solution. It should be concise, simple to follow, and easily understood by every listener. 

Present your idea in detail

Formulate your position and provide your solution. Divide your proposal into simple steps and clearly state what you want your listeners to do, believe, or understand.

Provide examples and summarize the idea

Find some fitting examples that demonstrate how your solution should work. Charts and statistics will also add to your arguments. Think of how your solution could benefit your audience and remember to include this information into your presentation.

Suggest your idea for discussion

You need to be prepared for possible questions and have a few counterarguments in your back pocket to show that your solution works. Fear no question. Instead, take the interest as a positive sign that your audience is listening.

Step 4: Visualize the future

This step helps you show your audience your perspective of your plan’s implementation; preparing them for the next stage – taking action.

At this point, you present to your audience what will the future be like if they implement or refuse your solution. You can do it using the following methods:

Positive attitude

Emphasis should be on the positive sides of your plan’s realization. Explain to your listeners how good the future will be if they agree to follow your idea.

Negative attitude

The focus should be on the negative consequences if your plan is rejected. Explain to your audience how bad the future will be if they reject your solution.

This is used to compare positive and negative attitudes. First, start with a negative scenario and after contrast it with a positive one. Make the contrast vivid and feasible. Your listeners should feel that your solution is the only and best choice out there. 

Step 5: Actualization

This final part of your presentation is vital. This is because you need to make sure that the audience knows how to solve the problem and is ready to get down to it.

At the end of your speech, your listeners shouldn’t feel overwhelmed with information. It’s important to concisely summarize and propose steps of action to your audience. 

  • Tell your listeners exactly what steps they need to take to resolve the issue.
  • Explain to your listeners which tools they have to address the problem.
  • Invite your listeners to ask you additional questions .

Monroe’s Motivated Sequence Outline Examples

Many public speakers, vendors, CEOs, students, and those who want to succeed in giving presentations, in general, employ Monroe’s motivated sequence speech technique to ensure that when they talk, they hit the mark. For example, almost every TED talk presentation is built with Monroe’s Motivated Sequence to engage fully with the audience. That’s why they’re so popular. It’s the science of public speaking. 

Let’s take a look at this example here and analyze it.

Melissa Marshall, communications teacher and faculty member of the Department of Communication Arts & Sciences at Penn State University, clearly follows Monroe’s motivated sequence outline.

Here’s the outline of Monroe’s motivated sequence example:

  • Grab attention. Melissa identifies herself with the audience by saying that she felt scared when teaching nerdy guys communication skills. Most of us would feel scared taking on a responsible task. Also, she wittily uses the allegory of Alice in Wonderland, talking about the hidden and fascinating world of science she discovered.
  • Define the need. The speaker talks about the importance of developing great communication skills for scientists and engineers so that they will be able to share their ideas with regular people.
  • Satisfy the need. Melissa explains the steps on how to boost communication and story-telling skills by avoiding jargon, giving simple comparisons, and avoiding bullet points in presentations.
  • Visualize the future. The speaker explains how beneficial it’ll be for scientists and engineers to obtain communication skills as they will be able to share their ideas with a greater audience.
  • Actualization. Melissa wraps up her topic with a simple formula:  (science – (jargon + bullets) / relevance) x passion ) that can be easily implemented in practice by nerdy guys.

Now, think, what in this speech made you want to act? Pinpoint that and you’ll know what to aim for in your next big talk.

Remember, Monroe’s motivated sequence outline isn’t just for conference presentations. You can use it for your daily office work to make great and persuasive speeches during meetings or giving presentations. 

What Else Do You Need For a Good Presentation

Monroe’s motivated sequence outline will form a strong foundation for your speech, but what else will help drive the point home? Here are some additional tips on how to prepare beforehand and what to do after your presentation:

Stay motivated 😌

Many of us often feel that the most unpleasant tasks should be done last. Creating speeches may be one of them. They require lots of preparation and, something scary, talking in front of people. Don’t fall into this common misconception! Start preparing early and you’ll be more likely to have success. We’ve gathered the most effective tips on how to stay productive and motivated here . 

Keep your time 🕒

Use special time tracking software that is easily integrated into your daily apps. They will help arrange, monitor, and devote working time evenly through working processes. This allows you to prepare well-designed and thoroughly-considered speeches that will win over your audience.

Consider the best time for your presentation 🌇

Timing is essential for your speech just like in the workflow process. Think when most of your colleagues can spare some time to see your presentation. A simple time tracker can help you match your co-workers’ schedules to arrange your meeting at the best time. 

Use diagrams, flowcharts and mind maps 📈

Structure your speech and highlight the most important parts of your presentation. Never read your speech from a sheet, use cards or diagrams to see the key points you’re going to talk about. This will make your presentation more vivid and show that you know the subject well.

Release tension 🧘

Balance your working time and time-off. It’s important to rest enough before writing your speech as it’s a creative process and the best ideas hit fresh brains. Measure your productivity and stay creative at work to produce inspirational ideas and presentations.

Keep track of the goals set during your presentation ✅

Monitoring task fulfillment after your presentation gives you valuable data on how well the project is moving forward. A good estimation is important! You can present the information gathered in the form of statistics at the next meeting, showing the progress of the project and your contribution to it.

That’s a Wrap for Monroe’s Motivated Sequence Outline

Knowing how to best utilize Monroe’s motivated sequence outline to create great speeches is step 1 for anyone who wants to influence people, have the ability to persuade and upgrade their employability potential. It’s an essential skill for all successful business people, no matter the field.

Although not all people possess the skill of public speaking, it’s possible to develop and maintain it. What’s needed is practice, some knowledge of specialized techniques, such as Monroe’s motivated sequence outline, and more practice.

Mike Kulakov

Mike Kulakov

IT entrepreneur, executive and a former engineer. Responsible for company growth as well as the team’s motivation. Big fan of playing tennis, snowboarding, traveling, reading books, and (of course) I live and breathe our product.

BrandonGaille.com

Home » Business » Monroe’s Motivated Sequence Explained [with Examples]

Monroe’s Motivated Sequence Explained [with Examples]

How do you write speeches that motivate people? One way to achieve this goal is with something called Monroe’s Motivated Sequence. This is essentially a simple formula for writing persuasive speeches.

It was created by American psychologist Alan H. Monroe, who was a lecturer at Purdue University. By studying the psychology of persuasion, Monroe was able to create a simple sequence of steps for generating persuasive communication.

In this article, we’ll briefly go over the basic steps of Monroe’s sequence, as well as provide examples of the sequence outline in action.

The 5 Steps Explained

Monroe’s Motivated Sequence steps consist of the following:

  • Satisfaction
  • Visualization

#1: Grab the Attention of Your Audience

The first step in this five-step process is grabbing the attention of the audience. This is by far the most important step of Monroe’s sequence. The reason why is simple: the use of attention is critical if you want the audience to listen to what you have to say.

Remember, people have extremely short attention spans. This means you only have seconds to grab their attention. According to Monroe’s sequence, the easiest way to do this is by bringing up a problem the audience has.

The specific parts of the attention step can involve the following. For example, you can start off by telling a dramatic story. This could be your own personal story of how you overcame adversity and went on to success.

You may also want to use a rhetorical question. Just be careful when doing this. Avoid questions that have a simple “yes” or “no” answer. Another method is to mention a shocking statistic or historical fact. Statistics are a good idea because they help to prove you’re an authority on the subject.

Examples: a. Better Sleep Workshop: “According to a 2021 August article in the Harvard Medical Journal, 7 out of 10 people are sleep deprived. These people do not get more than 4-5 hours of rest per night…”  (Follow this sleep example set down through the steps below.)

b. Workplace Safety Seminar: “How many companies ignore workplace safety? It’s a lot more than you think. In fact, according to a recent survey, 4 out of 5 employees routinely ignore practices related to workplace safety. The reason why they do this is that it’s simply easier. Unfortunately, ignoring safety practices often results in injuries or even death…”  (Follow this safety example set down through the steps below.)

c. Random Acts of Kindness: “Did you know that you can literally save someone’s life with random acts of kindness? How many times have you stopped to thank the people in your life? For example, the waiter or waitress who served you, or maybe your electrician or spouse. These random acts of kindness can have a profound effect. They can brighten the person’s day and even change the world…”  (Follow this kindness example set down through the steps below.)

#2:  Highlight the Fact That the Audience Needs This Problem Solved Immediately

Here are the three key parts of how to do this step.

Highlight the Problem The next step in this sequence is highlighting the problem which needs to be solved. In this second step, you want to talk about the potential consequences of ignoring their problem. You address what could happen if the issue is left unsolved.

Provide Specific Evidence on How the Issue Affects Them Directly Try to provide some evidence for this. For example, ignoring a weight problem could lead to diabetes or heart disease. The key here is that your audience must believe that they need to change. That the best place and time to do this is NOW, and that failure to do so will result in serious consequences.

Also, zero in on the fact that this problem affects them directly. Do not talk about vague or unspecific problems that may or may not apply to them specifically. Don’t tell them that plastic pollution affects the environment. Tell them that microparticles end up in the food that THEY eat.

Use Statistics to Instill a Sense of Urgency and Get Them Emotional to Take Action In addition to this, you need to instill them with a sense of urgency. They have to realize that action needs to be taken immediately. Explain what will happen if the problem gets worse. Also mention what will happen if the problem becomes irreversible.

It’s important that you back this up with evidence. Prove to them that what you’re saying is true. The easiest way to do this is once again with statistics. You want to elaborate and expand on the issue. Visual data like graphs and charts is also a useful tool.

The ultimate goal is to agitate the audience and get them into a highly emotional state. You want to make them worried about the problem and even a little bit fearful. The audience needs to be at the point where they need to solve the problem immediately. Just note that you don’t want to go overboard. Using too much fear can make things seem unrealistic and you’ll lose the audience.

Examples: a. Better Sleep Workshop: “What most people don’t know is that sleep deprivation affects every part of your body. Not only that, over time, this problem can lead to chronic conditions such as high blood pressure, diabetes, heart attacks, and also strokes. If this is the first time you’re hearing this, then you may be shocked…”

b. Workplace Safety Seminar: “There are dozens of cases where this happens. For example, oftentimes employees don’t pack away their tools or clean up properly. There are other times when safety equipment is used for everything other than what it’s meant for…”

“But this is why there were more than 173 worked place safety-related deaths last year. And this was in our state alone. When you look at the USA as a whole, this figure measures in the thousands…”

c. Random Acts of Kindness:  “But why do we need to do this? After all, a random act of kindness might sound a bit stupid or even corny to some. The fact is that millions of people are struggling through life. In fact, more than 20 million Americans are now suffering from clinical depression. Not only that, the suicide rate is at an all-time high. This unhappiness leads to greater unhappiness…”

“For example, these unhappy people go home and yell at their families, or indulge in other negative vices such as drugs or alcohol. It’s a vicious cycle which only gets worse with time and leads to even bigger issues. The problem is that most people are so wrapped up in their own lives that they barely take the time to think about other people…”

#3:  Provide a Solution to Their Problem or Way to Satisfy Their Need

The third step of Monroe has five main components:

Provide a Solution to the Problem The third step of Monroe’s sequence is all about providing a solution to their problem (This is also known as the “need” step of Monroe’s sequence). This section usually covers the main part of the presentation.

Explain How This Solution Works to Meet a Specific Goal Another purpose of this satisfaction step is to explain how your solution works. For example, if you’re selling a product then you’ll need to explain the product, step-by-step. How does the solution to the audience’s problem satisfy their desires and fulfill their specific need?

Talk about the specific goals they’d like to achieve. For example, you can break the specific parts of the need down into further elements. How does this problem affect their health, finances, relationships, and so on?

Provide Details, Be Believable & Provide Proof When doing this it’s important that you provide enough details. By the time you’re done with this section, the audience should understand exactly how the solution works.

Make sure the audience believes in your solution. To do this, you need to provide proof of its efficacy, and also prove that you have the best and most effective solution. You can do this by providing statistics, success examples and testimonials. For the testimonials, it helps to talk about the practical experience of people who have used the solution.

In this step, visual aids like charts and graphs will also be helpful. You can provide additional evidence, such as in the form of before and after pictures and case studies.

Anticipate & Overcome Objections Something else you need to think about is meeting objections the audience may have. Think about objections they may raise, how you can defuse these, or even turn them to your advantage. Depending on your format, you may want to involve audience members in your presentation. You can do this by having people ask questions.

Recap Finally, summarize your solution and the information you’ve provided. You can even think of this as your thesis statement (when doing this it helps use visuals accompanied by persuasive bullets).

Examples: a. Better Sleep Workshop: “I’ve spent the last five years researching this issue. During this time I’ve discovered the common reasons why people struggle to get enough sleep. Using these findings I’ve created the Better Sleep Workshop…”

b. Workplace Safety Seminar: “To prevent this, workers need to be instilled with a sense of responsibility. They need to be held accountable for their own safety, and also the safety of fellow co-workers. The way this happens is through the development of habits, and also by holding employees to a higher standard so that your company can build a culture of workplace safety…”

c. Random Acts of Kindness:  “This is why it’s so important that we engage in these random acts of kindness. Doing this will also have an incredible effect on your own life. They cost you nothing and will make you feel on top of the world. Think about you: don’t you feel good after complimenting someone or helping them out?”

“Whether it’s appreciating service workers, friends, or assisting the homeless, random acts of kindness have an immediate effect on your emotional state. Another great benefit is that people will start doing things for you. The key point here is to realize that random acts of kindness can only lead to good things… ”

#4:  Help Them Visualize a Compelling Future

At this point, you should be moving towards the conclusion of your speech. In this visualization step, the speaker shows their audience a future without the problem (You can also think of this as the “projection” step). This is where the power of your persuasion skills really comes into play. You have to paint a vivid picture of how great life will be when their needs are satisfied.

Mention what will happen if they implement your solution. What changes can they expect to see? You can also use the compare and contrast method. For example, what will life be like if they don’t take action? What kind of negative outcomes will they experience? How will these negative outcomes affect their lives?

In this visualization stage, you need to be as realistic as possible. Go into great detail when talking about either a positive or a negative future. The better you can do this, the more effective you’ll be at creating desire. Essentially, your most important goal is to make your audience agree with you. They have to agree that adopting what you’ve proposed is going to lead them to a better future. Here are the five steps to do this:

  • Use the positive method of visualization by highlighting the positive outcomes they may experience.
  • Use the negative method of visualization by talking about negative emotions and consequences. What are the consequences of not acting today?
  • Contrast these futures. Mention that their life can either be like this…or that. Things can either get better or worse and it’s up to them to decide.
  • Help them imagine the actual implementation of your solution. Talk about what they’ll have to do and what that will be like.
  • Make this future projection realistic. Don’t talk about things that seem impossible or unrealistic. If you do this you may turn them off.

Examples: a. Better Sleep Workshop: “The bottom line is that this problem is more serious than you could ever imagine. Unless you dramatically improve the quality of your sleep, you may end up with one of the chronic conditions previously mentioned. What’s more, you’ll sleepwalk through life and spend your days feeling terrible, living life as a burnt-out zombie with bags under your eyes. There’s a good chance you’ve already experienced this and desperately want to change…”

“On the other hand, if you solve this problem, imagine how much better your life could be. What would it feel like to finally get enough sleep, and wake up every morning feeling as if you’re on top of the world? If you’ve been sleep-deprived for a long time, this probably sounds like a dream. But it’s more than possible…”

b. Workplace Safety Seminar: “What would your company be like if workplace accidents were a thing of the past? If you could go years without an accident? Believe it or not, this is possible, even if it doesn’t seem like it today. The exact opposite is also true. Unless you take care of this problem, accidents are going to continue. You may find yourself attending more funerals than you’d like…”

c. Random Acts of Kindness:  “Can you see yourself becoming this type of person? You probably could if you try hard enough. Imagine yourself becoming the type of person who actually takes the time and effort to deliver heartfelt compliments to those around them. Who genuinely goes out of their way to commit random acts of kindness. How would your life change if you started doing this? Even better, how would the lives of the people around you change? The first thing you’ll notice is that you immediately start to feel happier…”

#5:  Call on the Audience to Take Action

Below are the three main points to accomplish this Step #5.

Give Them a Specific Call to Action The final step in this sequence is asking the audience to take action. In this part of your speech speaker attempts to make the audience commit to the solution. The solution could be buying your product, making changes in their life, or taking some kind of action.

What’s important is that you mention the specific action which must be taken. Do they need to call a number, visit a website, or click on a link? Does the action involve booking an appointment or meeting with a sales representative? Even if the presentation doesn’t involve selling, there are still actions that can be taken. For example, do they need to implement a new habit or start living life in a new way?

Keep It Simple Keep this action as simple as possible. You don’t want to overload the audience or give them too much information. As an alternative to this, you may want to provide the audience with options. For example, you could mention options a, b, c, and so on.

Because they need to think about these options, this helps to get your listeners more involved in the solution. Ultimately, the complexity of this action will depend on the complexity of your solution.

Make It Urgent Something else you should do is leave the audience with a sense of want and urgency. This sense of need should be so great that the audience takes immediate action. When everything is said and done, you’ll want to end your speech. Sum up everything you’ve said in a simple way and provide one final call to action.

Examples: a. Better Sleep Workshop: “The choice is now yours. You can continue with doing what you’ve always done and one day face the consequences. Your next best choice is to sign up for our Better Sleep Workshop. To get started now, simply visit our website at…”

b. Workplace Safety Seminar: “Part of the solution to this is immediately reviewing your safety procedures. Our company can help you with this. We’ll tour your factory and identify areas that need attention. Our team will point out what you’re doing wrong and how you can improve. If you’d like to get started on solving this problem, then call or email us now at the number or email on the screen.”

c. Random Acts of Kindness:  “The problem is that many people have no idea how to get started. This is why we’re going to go over some examples and suggestions for random acts of kindness which you can do today. Try the following methods today and take note of how it makes you feel, and more importantly, how it affects the recipient of your random act of kindness. Who knows, you might just save someone’s life, or even change the world.”

With Monroe’s Motivated Sequence you can quickly create a persuasive argument. This organizational pattern also provides you with the framework needed to persuade people. Another benefit of this method of persuasion is that it’s versatile, and fits almost any situation. While the purpose of Monroe’s motivated speech outline is to motivate people, it can really be used for anything.

This path of persuasion is highly effective. It’s the secret behind the great speeches of people like Martin Luther King, Steve Jobs, and others. The bottom line is that these structural patterns will also work for you, even if you’re not a persuasive speaker or have experience giving public speeches.

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Social Sci LibreTexts

15.7: Sample Outline- Persuasive Speech Using Monroe's Motivated Sequence Pattern

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Speech to Actuate:

Sponsoring a Child in Poverty

Specific Purpose:

to actuate my audience to sponsor a child through an agency such as Compassion International.

Introduction (Attention Step)

I. How much is $38? That answer depends on what you make, what you are spending it for, and what you get back for it. (Grabber)

II. $38 per month breaks down to a little more than $1.25 per day, which is probably what you spend on a snack or soda in the break room. For us, it’s not very much. (Rapport)

III. I found out that I can provide better health care, nutrition, and even education for a child in Africa, South America, or Asia for the $38 per month by sponsoring a child through Compassion International. (Credibility)

IV. If I can do it, maybe you can too: (Bridge)

Through a minimal donation each month, you can make the life of a child in the developing world much better.

In the next few minutes I would like to discuss the problem, the work of organizations that offer child sponsorships, how research shows they really do alleviate poverty, and what you can do to change the life of a child. Body

I. The problem is the continued existence and effects of poverty. (Need Step)

A. Poverty is real and rampant in much of the world.

1. According to a 2018 report of the Secretary General of the United Nations, 9.2% of the world lives on less than $1.90 per day.

a. That is 600 million people on the planet.

2. This number is supported by the World Poverty clock of the World Data Lab, which states that 8% of the world’s population lives in extreme poverty.

a. The good news is that this number is one third of what it was in 1990, mostly due to the rising middle class in Asia.

b. The bad news is that 70% of the poor will live in Africa, with Nigeria labeled the “Poverty Capital of the World,” according to the Brookings Institute.

B. Poverty means children do not get adequate health care.

1. One prevalent but avoidable disease is malaria, which takes the lives of 3000 children every day, according to UNICEF.

2. According to the World Health Organization, diarrheal diseases claimed 2.46 million lives in 2012 and is the second leading cause of death of children under 5.

C. Poverty means children do not get adequate nutrition, as stated in a report from UNICEF.

1. Inadequate nutrition leads to stunted growth.

2. Undernutrition contributes to more than one third of all deaths in children under the age of five.

D. Poverty means children are unlikely to reach adult age, according to the CIA World Fact Book quoted on the Infoplease website.

1. Child mortality rate in Africa is 8.04% (percentage dying before age 5), while in North American is .64%

2. Life expectancy in Sub-Saharan Africa is almost 30 years less than in the U.S.

E. Poverty also means children are unlikely to receive education and be trained for profitable work.

1. Nearly a billion people entered the 21st century unable to read a book or sign their names, states the Global Issues website on Poverty Facts.

2. UNESCO, a part of the United Nations, reports that less than a third of adults in Sub-Saharan Africa have completed primary education.

Transition:

Although in all respects poverty is better in 2019 than it has been in the past, poverty is still pervasive and needs to be addressed. Fortunately, some great organizations have been addressing this for many years.

II. Some humanitarian organizations address poverty directly through child sponsorships. (Satisfaction Step)

A. These organizations vary in background but not in purpose. The following information is gleaned from each organization’s websites.

1. Compassion International is faith-based, evangelical.

a. Around since early 1950s, started in Korea.

b. Budget of $887 Million.

c. Serves 1.92 million babies, children, and young adults.

d. Works through local community centers and established churches.

2. World Vision is faith-based, evangelical.

a. Around since the 1950s.

b. Budget of far over $1 Billion.

c. 60% goes to local community programs but more goes to global networks, so that 86% goes to services.

d. World Vision has more extensive services than child sponsorship, such as water purification and disaster relief.

e. Sponsors three million children across six continents

3. Children International is secular.

a. Around since 1936.

b. Budget of $125 Million.

c. 88% of income goes directly to programs and children.

d. Sponsors children in ten countries on four continents

e. Sponsors X across X continents

4. Save the Children is secular, through…

a. One hundred years of history, began in post WWI Europe.

b. Budget of $880 Million.

c. 87% goes to services.

d. Sponsors 134 million children in 120 countries, including 450,000 in U.S.

5. There are other similar organizations, such as ChildFund and PlanUSA.

B. These organizations work directly with local community, on-site organizations.

1. The children are involved in a program, such as after school.

2. The children live with their parents and siblings.

3. The sponsor’s donation goes for medicine, extra healthy, nutritious food, shoes for school, and other items.

4. Sponsors can also help donate for birthdays and holidays to the whole family to buy food or farm animals.

Of course, any time we are donating money to an organization, we want to be sure our money is being effectively and ethnically used.

III. This concern should be addressed in two ways: Is the money really helping, and are the organizations honest? (Continuation of Satisfaction Step)

A. The organizations’ honesty can be investigated.

1. You can check through Charity Navigator.

2. You can check through the Better Business Bureau-Charity.

3. You can check through Charity Watch.

4. You can check through the organizations’ websites.

B. Secondly, is sponsoring a child effective? Yes.

1. According to Bruce Wydick, Professor of Economics at the University of San Francisco, child sponsorship is the fourth most effective strategy for addressing poverty, behind water purification, mosquito nets, and deworming treatments.

2. Dr. Wydick and colleagues’ work has been published in the prestigious Journal of Political Economy from the University of Chicago.

3. He states, “Two researchers and I recently carried out a study (sponsored by the U.S. Agency for International Development) on the long-term impacts of Compassion International’s child sponsorship program. The study, gathering data from over 10,000 individuals in six countries, found substantial impact on adult life outcomes for children who were sponsored through Compassion’s program during the 1980s and ’90s…In adulthood, formerly sponsored children were far more likely to complete secondary school and had a much higher chance of having a white-collar job. They married and had children later in life, were more likely to be church and community leaders, were less likely to live in a home with a dirt floor and more likely to live in a home with electricity.”

To this point I have spoke of global problems and big solutions. Now I want to bring it down to real life with one example.

IV. I’d like to use my sponsored child, Ukwishaka in Rwanda, as an example of how you can. (Visualization Step)

A. I have sponsored her for five years.

B. She is now ten years old.

C. She lives with two siblings and both parents.

D. She writes me, I write her back, and we share photos at least every two months.

E. The organization gives me reports on her project.

F. I hope one day to go visit her.

G. I believe Ukwishaka now knows her life can be more, can be successful.

We have looked at the problem of childhood poverty and how reliable, stable nongovernmental organizations are addressing it through child sponsorships. Where does that leave you?

V. I challenge you to sponsor a child like Ukwishaka. (Action Step)

A. Although I sponsor her through Compassion International, there are other organizations.

B. First, do research.

C. Second, look at your budget and be sure you can do this.

1. You don’t want to start and have to stop.

2. Look for places you “waste” money during the month and could use it this way.

3. Fewer snacks from the break room, fewer movies at the Cineplex, brown bag instead of eating out.

D. Talk to a representative at the organization you like.

E. Discuss it with your family.

F. Take the plunge. If you do.

1. Write your child regularly.

2. Consider helping the family, or getting friends to help with extra gifts.

I. In this speech, we have taken a look at the state of poverty for children on this planet, at organizations that are addressing it through child sponsorships, at the effectiveness of these programs, and what you can do.

II. My goal today was not to get an emotional response, but a realistically compassionate one.

III. You have probably heard this story before but it bears repeating. A little girl was walking with her mother on the beach, and the sand was covered with starfish. The little girl wanted to rescue them and send them back to the ocean and kept throwing them in. “It won’t matter, Honey,” said her mother. “You can’t get all of them back in the ocean.” “But it will matter to the ones that I do throw back,” the little girl answered.

IV. We can’t sponsor every child, but we can one, maybe even two. As Forest Witcraft said, “What will matter in 100 years is that I made a difference in the life of a child.” Will you make a difference?

AGScientific. (2019). Top ten deadly diseases in the world. Retrieved from http://agscientific.com/blog/2016/04/top-10-deadly-diseases/

Compassion International. (2019). Financial integrity: The impact of our compassion. Retrieved from https://www.compassion.com/about/financial.htm

Children’s International. (2019). Accountability. Retrieved from https://www.children.org/learn-more/accountability

Global Issues. (2013, January 7 ). Poverty facts and stats. Retrieved from https://www.globalissues.org/article/26/poverty-facts-and-stat s

Infoplease. (2019). What life expectancy really means. Retrieved form https://www.infoplease.com/world/health-and-social-statistics/life-expectancy-countries-0

Kharas, H., Hamel, K., & Hofer, M. (2018, Dec. 13). Rethinking global poverty reduction in 2019. Retrieved from https://www.brookings.edu/blog/future-development/2018/12/13/rethinking-global-poverty-reduction-in-2019/

Roser, M. (2019). Child and infant mortality rates. Retrieved from https:// ourworldindata.org/child-mortality

Save the Children. (2019). Financial information. Retrieved from https://www.savethechildren.org/us/a...al-information UNICEF.(2008).

Tracking progress on child and maternal nutrition: A survival and development priority. Retrieved from https://www.unicef.org/media/files/Tracking_Progress_on_Child_and_Maternal_Nutrition_EN_110309.pdf UNICEF 2019.

The reality of Malaria. Retrieved from https://www.unicef . org/health/files/health_africamalaria.pdf United Nations. (2019). Poverty eradication. Retrieved from https://sustainabledevelopment.un.org/topics/povertyeradication

World Vision. (2019). Financial accountability. Retrieved from https:// www.worldvision.org/about-us/financial-accountability-2 Wydick, B., Glewwe, P., & Rutledge, L. (2013).

Does international child sponsorship work? A six-country study of impacts on adult life outcomes. Journal of Political Economy, 121(2), 393–436. https://doi. org/10.1086/670138 Wydick, B. (2012, Feb.).

Cost-effective compassion. Christianity Today, 56(2), 24-29. Wydick, B. (2013). Want to change the world? Sponsor a child. Christianity Today, 57(5), 20–27.

Frantically Speaking

All You Need To Know About ‘Monroe’s Motivated Sequence’

Hrideep barot.

  • Public Speaking , Speech Writing

Monroe's Motivated Sequence (Complete Guide)

Do you remember all the speech writing lessons you had in school? Well, most of these lessons missed out on an important chapter- Monroe’s Motivated Sequence .

Monroe’s Motivated Sequence is a five-step organizational framework that acts as a guiding line for writing a persuasive speech. It organizes the content of a persuasive speech and helps the orator to align his audiences’ thoughts with his ideas by allowing him to inspire the audience to take action after the speech. This technique was developed by Alan H. Monroe at Purdue University in the early 1930s.

Since time immemorial, this concept has been the reason behind the success of MANY persuasive speeches. To name a few-

  • I Have A Dream By Martin Luther King, Jr.
  • We Shall Fight on the Beaches By Winston Churchill
  • The Gettysburg Address By Abraham Lincoln

Alright, let’s dive into it!

A Quick Overview

Overview of Monroe's Motivated Sequence

The concept of Monroe’s Motivation Sequence was introduced as early as the 1930s. Just like mathematical formulae, even the domain of persuasive speaking now had a formula. If you’ll have a closer look, you’ll find the application of this concept in a number of famous speeches.

Who was Alan H. Monroe?

Alan H. Monroe, a renowned American Psychologist, introduced ‘Monroe’s Motivated Sequence’. He’s considered to be a pioneer in the field of communications.

Having focused his entire career around public speaking and studying the psychology of persuasion, Alan H. Monroe wished to disseminate his learnings and experiences with all the public speakers out there. To top it all, he spent a significant amount of time as a professor of communications at Purdue University. So, when the University asked him to draft a special communications course for its students, he was overjoyed.

As a result, he crafted an outline for persuasive speeches and mentioned this outline in one of his books, ‘ Monroe’s Principles of Speech ‘. With the popularization of this concept, this outline later came to be known as ‘Monroe’s Motivated Sequence’.

As the name suggests, this sequence helps the audience to stay motivated to listen to your speech in its entirety and at the same time, calls for initiation of action from the audience.

Why you should bother learning ‘Monroe’s Motivated Sequence’?

importance of learning monroe's motivated sequence

Universality of Persuasion

Persuasive speaking is an inescapable skill. Be it something as huge as a professional workspace or something as tiny as daily conversations, we all are required to convince people one way or another. Now, not everyone wishes to devote their time and energy to honing the skill of persuasive speaking. Some just wish to be good enough to influence small groups of people if not mammoth gatherings and that’s perfectly alright!

No matter what your aim is, ‘Monroe’s Motivated Sequence’ is the foundation stone of persuasive speaking for all the beginners out there. It’s a MUST-LEARN concept for every adult who wishes to excel in his professional life.

Give the power in the hands of the audience

You know what most of us lack as speakers? It’s the care for the audience members.

As a consequence to this, after most of the speeches, audience members are clueless about the way forward just because you failed to guide them towards the way forward with a takeaway. Monroe’s Motivated Sequence carries an entire technique of ‘call-to-action- that will help you tailor your speech from an audiences’ perspective and establish you as a likeable personality over other speakers.

The potency of human psychology

Unlike other techniques, Monroe’s Motivated Sequence has been created after an in-depth study of human psychology and leads the listeners gradually to a desired action. Alan H. Monroe himself was a great psychologist and a devoted public speaker. So, if that doesn’t establish the credibility of this sequence to you, I don’t know what will.

Everything About ‘Monroe’s Motivated Sequence’

For the sake of your better understanding, let’s break down this concept into five sections-

1. What is Monroe’s Motivated Sequence?: Definition, Steps, and More

2. application of monroe’s motivated sequence’ in persuasive speaking, 3. why is monroe’s motivated sequence so effective, 4. learning resources to help you out.

Stay till the very end of this article as we’ve come up with bonus tips to aid this learning process, just for you!

Meaning of Monroe’s Motivated Sequence

Monroe’s Motivated Sequence is a five-step organizational framework that is designed to ace the art of persuasive speaking. Keeping in view the aim of persuasive speaking, it is designed to induce the audience to take some sort of action once you are done speaking. It makes sure that your call-to-action has been implemented by the audience.

With the help of this technique, one can organize and structure a persuasive speech to maximize its impact. This technique has been derived by Monroe after studying the decision-making abilities and working of the human brain in great detail.

The five steps of Monroe’s Motivated Sequence can be stated as follows-

Satisfaction

Visualization.

Remember that all of these steps must be incorporated in a persuasive speech in this very order to maximize the impact. Without any further delay, let’s understand what each of these steps really means.

Steps of Monroe’s Motivated Sequence

Steps in Monroe's Motivated Sequence

Have you ever noticed people yawning and checking their wristwatches as you delivered a speech? It’s one of those embarrassing situations that we all have faced at least once in our lifetimes. But can you blame your audience? NO!

As it turns out, your speech is just not persuasive and gripping enough for the audience to pay their attention. Don’t worry, we’ve got you covered!

The mantra of attention requires you to have a strong opening line and establish your credibility as a speaker.

audiences' attention

Did you know that the audiences’ attention span is maximum at the beginning? So, the next time when you are walking up the stage to deliver the speech, know that you need to kick start your speech with a strong hook.

Instead of sticking with a bland ‘Good Morning’ or ‘Good Evening’, bring out the crystal of creativity to use. Here are a few tips for you to incorporate a strong hook-

  • Narrate a story (be it fictional or real, make it believable)
  • Use prop or placard to make an impact
  • Shoot an intriguing question
  • Ask the audience to imagine and dive deeper into the magical realm of imagination
  • Cite an unpopular opinion related to the topic of your speech

Want to know more speech opening ideas? We’ve written an article on ‘ 15 Powerful Speech Opening Lines and How to Create Your Own ‘. Check it out to master the art of drafting a killer speech opening line.

And in order to establish your credibility as an orator, the audience must first have a reason to trust you. You can establish your credibility as a speaker either by stating your credentials or establishing a relatability quotient with the audience.

As you have successfully captured that attention, it’s now time to tell your audience as to why they should change their existing thought lines, just to believe you?

why should the audience care?

So, start listing logical arguments to back up your ideas and tell them the need associated with the topic. Why, you ask?

Do you buy a television set just because you woke up one day and felt it’s cool? No, right? You analyze your need. You aware yourself of the requirements and then, invest your time, money and energy in something.

Likewise, for the audience to take some action after the delivery of your speech, they must realize the need and urgency of the situation.

Here, present your audience four-five logical arguments to support your ideas (Don’t bombard your listeners with too many facts, remember that less is more). Make a point to connect each of these logical arguments with a sense of emotion. This way, you’ll have your audience at the edge of their seats wanting to know more.

If you are still not sure on how you should go about incorporating facts in your speech, make sure you check this article.

If you are someone who has just graduated high school, you now realize the ‘need’ for a good application essay to get into your dream college. But what’s the thing that keeps us motivated to work harder to make sure we get admission there?

For most of us, it’s the efforts we can put in to achieve that goal.

Likewise, when your audience realizes the need, they would think about putting in efforts to get it fulfilled. But will they be determined? Chances are unlikely. For us to work harder towards a goal, we need an anticipated satisfaction to cheer us up from time-to-time.

So, in your persuasive speech, you need to provide your audience a sense of what all good is in store for them if this need gets fulfilled. Keep it realistic, it needs to be relatable enough. One way to do that is to give your audience a list of solutions.

Tell them the solutions to satisfy that need. State the exact steps they would be required to undertake to reach their ultimate goal. Here, avoid being generic with the process. Think from an audiences’ perspective.

Remember that the solutions need to be clear and precise for the audience to remember in long-term.

imagination

When you read a book, you get immersed in a fictional world. You can picture the scenario with your eyes wide open. It’s exactly what you need to do here. Help the audience rip the fruits of benefit through their eyes. The key is to list the benefits of listening to you.

In this step, you need to draw a picture in the minds of the audience. Visualize a world where things are all hunky-dory as they’ve followed those solutions.

This visualization can either be positive or negative. It all depends on the impact you wish to create.

In the positive visualization, you can provide a picture of a welcoming scenario where the problem you presented has been solved with the help of solutions listed by you.

In the negative visualization, you can provide a picture of a scary and traumatizing scenario where things have gone downhill just because the audience didn’t follow those solutions.

Call-to-action

If you have reached this stage, give yourself a pat on the back! You’re almost close to winning your audiences’ hearts.

Your audience should know what to do once the speech has ended and that’s where a Strong Call-to-Action comes to play.

call-to-action in speeches

Initiate a strong call-to-action by summing up the essence of your speech and tell what exactly does the audience needs to do once your speech has ended. Make sure you cite a key takeaway from your speech.

If possible, leave the audience with a thought to ponder over. But how do you do it? Just like a strong opening statement, one needs to have a memorable takeaway highlighting your key takeaway and call-to-action. Here are a few tips for you to add a memorable ending-

  • The good old charm of poetry
  • Use of rhetorical devices
  • Intriguing Question
  • The classic hook of quote

Which step is the most important in Monroe’s Motivated Sequence?

Undoubtedly, ‘attention’ is the most important step in Monroe’s Motivated Sequence.

If you don’t have your audiences’ attention, they won’t listen to your problem-solution-visualization approach. Consider the attention step to be that lesson on alphabets. You cannot form meaningful sentences until and unless you know the basics of alphabets.

Likewise, the attention technique in the beginning of your speech is what grips the audience to want to know more about the rest of your talk.

The point of having a strong opening is to change the vibe of the room in your favor so you have the undivided attention of your audience. With this undivided attention, you will be able to put forth your ideas in a convincing manner and the audience will actually listen to the content of your speech. If delivered well, you will be able to win over the hearts of your audience with the utmost certainty.

When should you use ‘Monroe’s Motivated Sequence’?

We have witnessed what this technique is and how exactly we can use it to our benefit to convince people. But here’s the catch, even after knowing what it is, most of you must be wondering where do you use it? Allow us to enlighten you with the help of these pointers-

  • Works great in persuasive and demonstrative speeches

While delivering a persuasive speech, you want the audience to truly believe in your point-of-view and Monroe’s Motivated Sequence provides the right step-by-step guidance for you to achieve this goal.

When it comes to demonstrative speeches, the audience members won’t just believe you. You need to tell a story, present the right facts at the right time and project a tempting positive scenario that awaits their presence. Well, Monroe’s Motivated Sequence does the job for you here as well.

  • Convince your stakeholders to invest by delivering a great pitch note

Monroe’s Motivated Sequence consists of the buzzword ‘attention’, which is why it will help you catch the attention of your stakeholders in work meetings. In addition to this, call-to-action will help you win over your investors.

  • In work meetings, to put forth your ideas in a convincing manner

In order to be persuasive, you must sound believable. The problem and solution pattern encompassed in Monroe’s Motivated Sequence will help you convince your fellow team-mates without them even realizing it.

  • It hones your leadership skills in college and work assignments

Being a great leader requires you to convince your fellow team members to follow your lead and put in the same amount of dedication and efforts that you are willing to put in a project. Monroe’s Motivated Sequence will help you do justice to it.

You must be wondering where exactly do each of those five steps can be applied within the structure of a speech ?

Well, as you all know, any speech can be divided into three sections: the introduction, the body, and the conclusion. That being said, Monroe’s Motivated Sequence is particularly designed to hone each of these three sections. To list the bifurcations-

The Introduction: Attention

The body: need, satisfaction, visualization.

  • The Conclusion: Call-to-action

structure of the speech

Deliver your introductory statement by keeping just one goal in preview, that is, attention. Ace your introduction with three simple steps-

A. Strong Hook

Always begin your speech with a strong opening line (we possibly cannot stress this more). We have already discussed how to incorporate a strong hook in the section where we discussed ‘attention’. So, we won’t bore you to sleep with repetition but check this article out to really ace this art of penning down a killer opening statement.

B. Establishing Credibility

Speaker’s credentials play a huge role in making the audience decide whether they should listen to you or not. Why does it matter, you ask?

The catch is, in order to be convinced, the audience must first trust you. You can established credibility amongst your audience by simply following one of these three hacks-

  • Relatable Personal Experiences
  • State your Credentials
  • Narrate a story
  • Sound Confident and Smile

C. Thesis Statement

Here, just like the trailer of a movie, you provide your audience with a sneak peek into the content of your speech. How do you do it? Simply provide a preview of the theme of your speech.

Need, Satisfaction, and Visualization forms the body of the speech. Remember that you cannot change this order. The body has to highlight these three main points in the exact same order.

body of the speech

After a gripping introduction, you need to highlight the problem and explain it in such a way that it resonates with your audience. The best way is to bring out the emotional appeal here. Give them a purpose as to why should they care.

This step of need is crucial because when you begin your speech, the audience in their minds are thinking positively about the issue. They’re of the opinion that everything’s just fine and you need to break it!

Your ‘need’ statement should be so powerful that after listening to your statement the audience must go bonkers thinking, ‘Whoa, is that so? It is scary’.

Be as descriptive as you can while explaining the problem because the more vivid you explain, the more the audience will be able to visualize. This way, the audience will retain it for a much longer time.

B. Satisfaction

With such a vivid description of the problem, the audience must now be thirsty for the solutions. You will come to their rescue and be the anchor to drive them out of the stormy ocean and put them at ease.

To quench their thirst for solution, you now need to state the solution to the problem at hand.

Be very specific and realistic while giving the solutions. The ideal way would be to list the solutions from an individual’s perspective, something you and I can do. If you go all broad in terms of your solutions by listing the solutions at the national or even international level, the audience would much likely lose their interests. You won’t want that, would you?

So, maintaining the right balance is of key importance here. Also, remember not to burden your audience with too many facts as they will go all haywire and possibly end up remembering nothing.

C. Visualization

Using the power of imagination is gonna come in handy here. Ask your audience to imagine a hypothetical situation as reality. To list-

Positive Visualization: Imagine the good world where things are fine, just because you decided to implement the previously mentioned solutions

Negative Visualization: Even this can turn out to be effective by prompting the fear emotion. As we know that the negative emotions overpower the positive ones, you can actually use it to your ethical advantage.

Contrast Visualization: It calls for drawing a comparison between the above-mentioned points and then, asking the audience to choose the better one. They would obviously prefer the positive scenario.

Whenever you are asking your audience to visualize, give a detailed description. It’ll help them picture your thoughts with better clarity.

The Conclusion: Call-to-Action

Appeal to the sentiments of your audience while reiterating the core message of your speech and providing a takeaway to the audience. While stating the takeaway, you sum up your speech and provide a direction to your audience as to what exact action they need to take once the speech has ended.

Of course, you need to incorporate a killer ending line as well. To your relief- we’ve written an entire article on how you can draft a killer and memorable concluding statement . Make sure that you check it out!

Why is Monroe's Motivated Sequence so effective?

Since time unknown, scholars have been debating as to why exactly is Monroe’s Motivated Sequence so effective? We have researched the answers for you-

The first and foremost reason behind its effectiveness is that it takes into account the audiences’ perspective. It might sound obvious and lame but the thing is, we get so engrossed in honing our speaking skills that we often forget the aim of public speaking, the aim of adding some value to the listeners’ lives. In this quest, our audiences lose and are left clueless even after the speech has ended. The entire sequence is constructed in such a way that a speaker devotes his entire time and energy just to initiate some action from the audience members.

The second key reason would be the simplification of the concept. Monroe has simplified the concept to such a level that even a kid with just enough dedication could get a hang of this technique.

The third reason would be the universal use and relevance of this concept. People from all walks of life can learn it to excel in their respective professional workspaces. Essentially, it’s not an advanced learning concept but more of a must-have learning concept.

 learning resources

To help you guys better understand this concept with real-life examples, we’re offering you three things in this section. First off, we’ll discuss three sample speech notes written with the help of this technique. Secondly, we’re gonna provide you with a speech outline template to help you draft your own speech accordingly. Last but not the least, as promised, we’ll give you a bonus checklist for you to make sure you’ve incorporated all the elements in your persuasive speech.

Examples of Monroe’s Motivated Sequence

  • Speech Topic: ‘How Gossip Sessions Do More Harm Than Good?’
  • Speech Topic: ‘Why Addressing Mental Health Is Necessary?’
  • Speech Topic: ‘Afraid of dogs? Know why running isn’t the best but the worst way out’

Monroe’s Motivated Sequence: Speech Topic Ideas

Now that you are well-acquainted with the Monroe’s Motivated Sequence, you must be wondering as to what all topics you can speak on.

We’ve got you covered! Here’s a list of 5 speech topics on which you can apply the Monroe’s Motivated Sequence-

  • Why watching dark content is bad for your mental health?
  • How is your favorite show ‘Tom and Jerry’ promoting violence among children?
  • How is Instagram a privacy peril?
  • How is Instagram leading to body dysmorphia among today’s youth?
  • Romantic Comedies are not ‘goals’ but a toxic representation of women.

Want to get more Speech Topic Ideas? We have an article dedicated just for that with HUNDREDS of persuasive speech topics you to choose from. Check this out.

Monroe’s Motivated Sequence: Speech Outline Template

The next time you sit to write a speech, feel free to put all your fears and concerns away as this speech outline template will help you structure and organize your speech. All you gotta do is find a comfortable space, grab a mug of coffee, and put your thoughts into words to write a strong narrative. Sounds simple, right? That’s because it is.

Monroe's Motivated Sequence Speech Outline

Monroe’s Motivated Sequence: Sample Speech

Speech Topic- How Gossip Sessions Do More Harm Than Good?

The first time I actually discovered the “power of gossip” was when I accidently spilled the beans of one of my colleague’s misadventures at Bali to my lunch buddy. Two hours later, I heard the same piece of gossip from one of my friends and by the end of the day, my whole tribe knew about it. ‘HOW???’ To my surprise, this incident somehow led to me becoming one of the “popular kids” at work. Though I did not feel very ecstatic, I did enjoy all the attention I received thereafter. Somehow, I gained the reputation of being the go-to-person for all the new hearsay around the place. What you just heard is the key element of our daily conversations and one of my personal experiences. Yes, I’m talking about the inevitable gossip sessions, the sessions where you and I discuss IMPORTANT SHIT. I mportant shit that doesn’t concern our lives but the personal lives of others. I mportant shit that may not be true. T his is the ocean where you dive into the secrets of others, the secrets you weren’t meant to know in the first place. But do you hesitate?  N O, you continue to listen and react. S o, let me ask you, are you a gossip?  “ No, I hate people who gossip!’ That’s how most of us will react to that question. Trust me, I’d react the same way because guess what? The word, ‘Gossip’ in itself has a negative connotation.  S o, I’m here to tell you how nothing ever good follows the phrase, ‘Tell me, What’s the goss?’ and how these little gossip sessions can destroy your social sanity. I magine this! You had a really bad day at work and got yelled at by your boss. Feeling overwhelmed, you reach home and call one of your closest friends to vent it all out. After an hour-long conversation, your mind is at ease, you feel a lot better, and thank your friend for just being there and listening. T he next day, an acquaintance calls you and asks you how you were coping in a sarcastic tone. As it turns out, your closest friend couldn’t keep a secret and breached that circle of trust. How would you feel? S ad? Disheartened? Betrayed?  W ould you be able to trust this close friend of yours? NO, Never. A nd that’s exactly what’s wrong with these gossip sessions. The moment you start passing on secrets about someone else’s life, you are diminishing your own social credibility. After all, no one trusts a gossip. B ut diminishing credibility is just ONE of the reasons why gossiping is bad for you. There’s more harm to it! H ave you ever gotten along with someone just because you share a common foe? Here’s an interesting fact for you- this bond is even more toxic than a bad relationship.  W hen you make friends because your personalities clicked, you have a reason to stick by. But what would happen if your friend suddenly starts to get along with your foe? DISASTER, right? Then, you’re the one who’s portrayed in the negative light and you’re the one who’s considered a gossip. Within the blink of an eye, you have destroyed your social life just because gossip spreads like wildfire. G ossip sessions may sound enticing at first. It comes off as a messiah for your non-existent social life but the more indulged you get, the more you mess up your social image.  W hat we need is ‘meaningful conversations’. W hat we need is ‘quality friends with whom you can even enjoy the silence’. After all, you don’t need to talk just for the sake of it. Even a meaningful silence is better than a piece of gossip. But how do you really escape these inescapable gossip sessions? F irstly, the next time you hear someone gossiping something to you. Go ahead and tell them to sort things out with the person they’re gossiping about. Back bitching isn’t gonna help them in any way possible. S econdly, begin to have conversations that DO MATTER. Talk about life decisions, career choices, even current affairs for that matter. This world encompasses a billions of things, gossiping is just petty and a complete wastage of your time. Consider gossip sessions as those weeds you pluck out from your garden. ‘ The less people you chill with, the less shit you deal with’. This is the mantra for your third and final solution. Keep your friend circle tight and have people who contribute to your growth and not get carried forward in petty gossips. G ossiping is most definitely the devil’s talk show. Socrates once said, ‘ Strong minds discuss ideas, A verage minds discuss events, W eak minds discuss people.’ E ssentially, the ball of your social credibility is in your court. Do you make it or break it? The choice is yours and completely yours.

Bonus Tip: Checklist for Monroe’s Motivated Sequence

If you’ve worked on all of these pointers, trust me no one can stop in becoming a great persuasive speaker.

In Conclusion

Monroe’s Motivated Sequence is your secret recipe to craft a perfect persuasive speech. Bearing this in mind, this article is your one-stop destination for everything you need to know about this brilliant technique.

From what does this concept really mean to provide learning resources to help you out in the process, we have tried our level best to help you become a persuasive speaker.

Smile, be confident, and put your worries away as this technique is going to take care of the content of your speech. All you now need to focus upon is your presentation skills and don’t worry, we ain’t gonna leave you clueless. Here are a few articles to help you with your speech delivery techniques-

  • Body Language Guide to Public Speaking (The Do’s & Don’ts)
  • All You Need to Know about Voice Modulation & Tonality for Public Speaking
  • How to Improve Your Stage Presence for Public Speaking

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Let us discuss Alan H. Monroe's Motivated Sequence for persuasive...

Let us discuss Alan H. Monroe's Motivated Sequence for persuasive...

Let us discuss Alan H. Monroe's Motivated Sequence for persuasive speeches. The sequence consists of five basic steps: (attention, need, satisfaction, visualization, and action).

For this discussion question, apply Monroe's Motivated Sequence to the Proposed Topic: Plant-Based Eating. Clearly label each of the five steps, and then answer the following questions:

Construct a brief outline using Monroe's Motivated Sequence to illustrate how you could use this framework for your next speech on the topic. In fact, it's such a useful way of thinking through a persuasive speech, you will be required to use Monroe's Motivated Sequence as the basic structure for your persuasive speech. Did you find it difficult to apply Monroe's Motivated Sequence to the specific speech topic? Why? Do you think the speech's main points are balanced with regards to content and length? Why? Where do you see the weaknesses in applying Monroe's Motivated Sequence to the speech topic and how can you overcome them? Monroe's Motivated Sequence (MMS). MMS is ONE way that speakers can organize a persuasive speech ... it is NOT the only way to organize a persuasive speech, nor is it always the BEST way to organize a speech. For the purposes of the discussion, we ask you to walk through the steps in MMS (attention, need, satisfaction, visualization, and action). You DO NOT need to use MMS for your actual persuasive speech, but you will need to use a persuasive speech structure with a clear argument. In fact, not all persuasive speeches fall into MMS very easily or very well. In the text, we highlight three different persuasive organizational patterns: MMS, problem-cause-solution, and comparative advantages.  For our discussion, we are apply MMS on the topic- PLANT BASE EATING.

Answer & Explanation

Monroe's Motivated Sequence to the Proposed Topic: Plant-Based Eating.  

1. Brief Outline Using Monroe's Motivated Sequence

T i t l e : E m b r a c i n g P l a n t − B a s e d E a t i n g f o r a H e a l t h i e r F u t u r e

I . A t t e n t i o n

  • Start with a surprising statistic: "Did you know that more than 70% of global greenhouse gas emissions come from the production of animal products?"
  • Engage the audience with a thought-provoking question: "Have you ever thought about how your food choices affect not only your health but also the environment?"

I I . N e e d

  • Present the problem: "Our current reliance on animal-based diets is unsustainable, contributing to environmental degradation, public health crises, and animal suffering."
  • Highlight the health benefits: "Research shows that adopting a plant-based diet can reduce the risk of chronic diseases such as heart disease, diabetes, and some cancers."
  • Discuss the impact on the environment: "Animal farming is a leading cause of deforestation, water pollution, and greenhouse gas emissions, exacerbating climate change and threatening biodiversity."

I I I . S a t i s f a c t i o n

  • Introduce the solution: "Switching to a plant-based diet offers a sustainable and compassionate alternative."
  • Give practical tips for transitioning: "Start by including more fruits, vegetables, whole grains, and legumes in your meals. Experiment with plant-based recipes and explore new ingredients. "
  • Address common concerns: "Contrary to popular belief, plant-based diets can provide all the essential nutrients your body needs. With proper planning, you can meet your protein, iron, calcium, and vitamin B12."

I V . V i s u a l i z a t i o n

  • Paint a picture of a plant-based future: "Imagine a world where healthy plant-based foods are accessible to everyone. Picture vibrant farmers' markets filled with fresh produce, and community gardens flourishing in urban areas."
  • Emphasize the benefits: "By embracing a plant-based diet, we can improve our health, protect the planet, and promote the ethical treatment of animals. Together, we can create a more sustainable and compassionate world for future generations."

V . A c t i o n

  • Issue a call to action: "Join the plant-based movement today! Commit to include more plant-based foods in your diet and reduce your consumption of animal products."
  • Provide resources: "Visit our website for delicious plant-based recipes, meal plans, and tips for dining out. Connect with like-minded individuals in our online community to support and inspire each other on this journey."
  • Urge immediate action: "Let's start making a difference with every meal. Together, we can create a healthier, happier, and more sustainable world for ourselves and future generations."

2. Discussion Questions

Did you find it difficult to apply Monroe's Motivated Sequence to the specific speech topic? Why?

Do you think the speech's main points are balanced with regards to content and length? Why?

  • The speech's main points are balanced in terms of content and length, with each step of Monroe's Motivated Sequence receiving enough prominence while not overshadowing others. Thoughtful planning was needed to ensure considerations while presenting every necessary information.

Where do you see the weaknesses in applying Monroe's Motivated Sequence to the speech topic and how can you overcome them?

  •  One disadvantage of applying Monroe's Motivated Sequence to the speech topic is that it may oversimplify complicated concerns associated to plant-based diet, such as cultural, social, and logistical impediments to adoption. To overcome this, extra research and audience analysis are required to address potential objections and provide nuanced opinions at each stage of the process. Incorporating varied viewpoints and experiences can also help to boost the speech's credibility and effectiveness.

Monroe's Motivated Sequence is a powerful framework for crafting persuasive speeches and presentations. Let's break down each step and provide an example for better understanding:

Attention :

  • Example: "Imagine waking up tomorrow to find that your favorite park has been bulldozed to make way for yet another shopping mall. Shocking, isn't it? This scenario is closer to reality than you might think."
  • Example: "Our community is facing a pressing issue of deforestation, leading to the destruction of natural habitats and loss of biodiversity. This problem not only threatens our environment but also impacts our quality of life and the well-being of future generations."

Satisfaction :

  • Example: "Fortunately, there is a solution within our reach. By implementing sustainable forestry practices and promoting reforestation initiatives, we can reverse the damage done to our ecosystem. This involves partnering with local organizations, allocating resources for tree planting efforts, and enacting policies to protect our forests."

Visualization :

  • Example: "Envision a future where lush green forests thrive once again, providing clean air, habitat for wildlife, and recreational opportunities for all. Picture children playing in shaded groves, and animals roaming freely in their natural habitat. This future is not just a dream; it's achievable with our collective action and commitment to conservation."

Call to Action :

  • Example: "Now is the time to act. Join us in our upcoming tree-planting event this Saturday at the community park. Together, we can make a tangible difference and ensure a greener, healthier future for generations to come. Sign up at the registration desk or visit our website for more information. Let's take the first step towards preserving our planet today."

By following Monroe's Motivated Sequence, speakers can effectively engage their audience, present a compelling argument, and inspire action towards positive change.

Key references:

  • https://www.gvsu.edu/speechlab/monroes-motivated-sequence-46.htm

If you have any clarifications about my answers, feel free to click the 'request for clarification' button, and I will be happy to help you. Thank you, and God bless!

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  2. What is Monroe’s Motivated Sequence

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  4. 🌱 Motivated sequence speech examples. Monroe’s Motivated Sequence

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COMMENTS

  1. 13.7: Sample Outline- Persuasive Speech Using Monroe's Motivated

    This page titled 13.7: Sample Outline- Persuasive Speech Using Monroe's Motivated Sequence Pattern is shared under a CC BY-NC-SA 4.0 license and was authored, remixed, and/or curated by Kris Barton & Barbara G. Tucker (GALILEO Open Learning Materials) via source content that was edited to the style and standards of the LibreTexts platform; a ...

  2. PDF Sample Preparation Outline for Monroe's Motivated Sequence Pattern II

    Sample Preparation Outline for Monroe's Motivated Sequence Pattern You will be motivating your audience to an immediate action. Take a good look at this sample outline. The Motivated Sequence Pattern Outline is different from the Informative outline. Always Consider your audience--every step of the way.

  3. Persuasive speech outline: Monroe's Motivated Sequence in action

    This persuasive speech outline example uses Monroe's Motivated Sequence (MMS) - a 5 step structural pattern for organizing material focusing on, as its name suggests, motivational appeals. The sequence forms the basis of many of the successful political, public awareness or advertising campaigns you see and hear around you on a daily basis.

  4. Persuasive Speech Example: Monroes Motivated Sequence in Action

    - Monroe's Motivated Sequence speech example By: Susan Dugdale | Last modified: 08-05-2022 The persuasive speech example below uses the classic 5 step structural pattern called Monroe's Motivated Sequence *. I've laid the speech out labeling each step of the sequence from beginning to end so that you might see how, and why it works effectively.

  5. Sample Persuasive Speech Outline

    This is a student example of Monroe's Motivated Sequence. This student's outline is well developed, coherent, integrates research, follows a strong organizational pattern, and meets all expectations of an outline in a public speaking course. Click on the Google Document provided for a sample speech outline. Persuasive Speech Outline

  6. 17.3 Organizing Persuasive Speeches

    Alan H. Monroe's (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience's attention.

  7. Monroe's Motivated Sequence

    Step One: Get Attention Get the attention of your audience. Use storytelling, humor, a shocking statistic, or a rhetorical question - anything that will get the audience to sit up and take notice. Note: This step doesn't replace your introduction - it's part of your introduction.

  8. Monroe's Motivated Sequence

    Monroe's Motivated Sequence is an outline structure for creating persuasive speeches. And by the end of this video, you'll know exactly how to use it, all the different components that go into this particular structure, and also we'll give you some examples for what this looks like when you put it into practice.

  9. Sample Persuasive Outline (Monroe's Motivated Sequence)

    Sample persuasive outline using the specific organizational pattern of Monroe's Motivated Sequence, a problem-solution and appeal to needs pattern. To print or download this file, click the link below: Persuasive outline - Monroe's Motivated Sequence.doc — application/msword, 23 KB (24064 bytes)

  10. Monroe's Motivated Sequence Outline: Your Best Speech Ever

    Step 1: Grab attention Step 2: Define the need Step 3: Satisfy the need Step 4: Visualize the future Step 5: Actualization Monroe's Motivated Sequence Outline Examples What Else Do You Need For a Good Presentation That's a Wrap for Monroe's Motivated Sequence Outline What is Monroe's Motivated Sequence?

  11. Monroe's Motivated Sequence

    Monroe's Motivated Sequence is a five-step progressive method of persuasion, developed by Alan Monroe in the mid-1930s. This method is used to encourage people to take action and prime your audience to make immediate change. Monroe's Motivated Sequence is seen in many real-life situations such as infomercials and sales pitches.

  12. Monroe's Motivated Sequence Persuasive Speech Skeletal Outline

    1. Give the need very briefly (Need Step) 2. Give the way to satisfy need briefly (Satisfaction Step) 3. Give a positive benefit briefly to satisfy need (Visualization Step) 4. Give action steps for audience to satisfy the need (Call to Action step)

  13. Monroe's Motivated Sequence Explained [with Examples]

    By studying the psychology of persuasion, Monroe was able to create a simple sequence of steps for generating persuasive communication. In this article, we'll briefly go over the basic steps of Monroe's sequence, as well as provide examples of the sequence outline in action. The 5 Steps Explained

  14. Persuasive Outline Template

    Persuasive Outline Template - Name: Period: Topic: Monroe's Motivated Sequence Outline General - Studocu Skip to document Pasco-Hernando State College Introduction to Public Speaking (SPC 2608) This document has been uploaded by a student, just like you, who decided to remain anonymous. Pasco-Hernando State College

  15. 15.7: Sample Outline- Persuasive Speech Using Monroe's Motivated

    15.7: Sample Outline- Persuasive Speech Using Monroe's Motivated Sequence Pattern Expand/collapse global location 15.7: Sample Outline- Persuasive Speech Using Monroe's Motivated Sequence Pattern ... 15.6: Sample Outline- Persuasive Speech Using Topical Patterns; 15.8: Other Chapter Activities and Resources; Was this article helpful? Yes; No;

  16. All You Need To Know About 'Monroe's Motivated Sequence'

    Monroe's Motivated Sequence is a five-step organizational framework that acts as a guiding line for writing a persuasive speech. It organizes the content of a persuasive speech and helps the orator to align his audiences' thoughts with his ideas by allowing him to inspire the audience to take action after the speech.

  17. Monroe's Motivated Sequence Persuasive Speech Outline Graphic Organizer

    There are five steps here: Statement: tell your audience in a very specific, direct sentence what it is you want them to do (THIS IS THE FIRST TIME WE WILL HAVE HEARD--PRECISELY--WHAT IT IS YOU ARE...

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    Describe your plan in detail: 2. Explain why your plan will work: *Transitional statement between steps C. Visualization Step: 1. Describe what results your audience can experience if your plan is adopted: 2. Describe the benefits that relate to your audience: 3. Describe the consequences that will affect your audience: 4.

  19. Sample Persuasive Speech Outline Monroe

    Sample Persuasive Speech Outline Monroe_s Motivated Sequence - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Persuasive speech sample outline "donating blood" explains the importance of donating blood. The stress on the blood supply is increasing, says Dr. Bianco. Don't donate blood if you are unsure about the safety of your blood.

  20. Let us discuss Alan H. Monroe's Motivated Sequence for persuasive

    Monroe's Motivated Sequence to the Proposed Topic: Plant-Based Eating. 1. Brief Outline Using Monroe's Motivated Sequence T i t l e: E m b r a c i n g P l a n t − B a s e d E a t i n g f o r a H e a l t h i e r F u t u r e. I. A t t e n t i o n. Start with a surprising statistic: "Did you know that more than 70% of global greenhouse gas emissions come from the production of animal products?"

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